[First Store in Tohoku Region] All-You-Can-Eat "Niigata Koshihikari" Rice Polished Every Morning! "Atsugiri Tonkatsu Yoshihei" Opens in Osaki City, Miyagi Prefecture on June 17 (Wed)!

Hotland Nextage Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Naoki Ota), a consolidated subsidiary of Hotland Holdings Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Morio Sase), which operates "Tsukiji Gindaco," and is involved in the main meal business with brands like "Nihonbashi Karari" and "Yarou Meshi," will open "Atsugiri Tonkatsu Yoshihei Osaki Store" on Wednesday, June 17, 2026, marking its first store in the Tohoku region.

The "Atsugiri Tonkatsu Yoshihei Osaki Store," set to open, is located approximately a 6-minute drive from Furukawa Station on the JR Rikuto East Line and Tohoku Shinkansen. Situated close to National Route 4 and adjacent to a roadside station, the location is convenient for local residents for everyday dining, as well as for travelers on road trips, vacations, or returning home.

About "Atsugiri Tonkatsu Yoshihei"

Established in 1933 in Wakayama Prefecture, this long-established tonkatsu specialty restaurant uses carefully selected and aged pork to condense its natural umami and maximize its satisfying texture. They use "Aged Loin" and "Aged Fillet." Each cutlet is coated with "coarsely ground raw panko" made from premium flour just before it's ordered, and then slowly fried in light "rice oil," resulting in a fluffy yet crispy coating. This achieves a perfect balance with the juicy flavor of the pork. The "Atsugiri Tonkatsu" (thick-cut tonkatsu), packed with the techniques of a specialty restaurant, has been loved by generations.

Image of surprisingly tender and juicy "Atsugiri Tonkatsu"

Enjoy "Abundant" Cooked Rice from Three Types of Large Kettles

To accompany the tonkatsu, guests can enjoy "Daikama-do Gohan" (rice cooked in large kettles) prepared in the restaurant's large kettles. They serve freshly cooked "Niigata Koshihikari" rice, polished in-house every morning. Depending on the cooking schedule, the entire kettle of rice might even be brought to your table.

In addition to white rice, they also offer "Jukokumai" (ten-grain rice) and "Monthly Special Takikomi Gohan" (mixed rice - Tachiuo/beltfish in June, Anago/conger eel in July), all of which are refillable, allowing you to enjoy them to your heart's content.

Image of Niigata Koshihikari

Image of Jukokumai

Image of Monthly Special Takikomi Gohan (Tachiuo shown)

"Yoshihei's" Special Set Meals Enjoyable for All Ages

The menu includes a variety of options, such as the signature "Atsugiri Jukusei Loin Katsu Zen" (Thick-cut Aged Loin Cutlet Set), the popular "Jukusei Hirekatsu Zen" (Aged Fillet Cutlet Set) among seniors and women, and the "Wank-paku Set" (Kids' Set) for children. Furthermore, on weekdays (Monday to Friday), popular menu items are offered at "Lunchtime Prices" for a great value.

Customers ordering a set meal can enjoy all-you-can-eat "Daikama-do Gohan," "Miso Soup," "Cabbage," and "Pickles"! You can savor the taste of Yoshihei to your fullest.

[Menu (Partial List)]

Thick-cut Aged 180g Loin Katsu Lunch: ¥1,969 (incl. tax)

Aged Hirekatsu Lunch: ¥1,749 (incl. tax)

Premium Toro Loin Katsu Lunch: ¥2,189 (incl. tax)

Wank-paku Set: ¥979 (incl. tax) *For elementary school students and younger

*Lunch menu availability and prices are for weekdays only.

*On Saturdays, Sundays, holidays, and during dinner time, prices from the Grand Menu will apply.

Satisfying Takeout Menu for Enjoyment at Home

They also offer a wide range of takeout menus, allowing you to enjoy the restaurant's flavors at home or at work. Perfect for everyday lunches, celebrations, or various gatherings.

Service Bento (1 Ebi Fry, 70g Loin): ¥1,285 (incl. tax)

Family Platter [2-3 servings] from ¥3,002 (incl. tax) *Image shown is for [5-6 servings]

A Comfortable Space for Everyone from Solo Diners to Families

The seating area includes spacious counter seats where solo diners can relax comfortably, and cozy box seats for groups. It's a welcoming space suitable for a wide range of occasions, from casual lunches to meals with friends, family, or even multi-generational gatherings.

Image of the interior of "Atsugiri Tonkatsu Yoshihei Osaki Store"

Image of the interior of "Atsugiri Tonkatsu Yoshihei Osaki Store"

Going forward, "Atsugiri Tonkatsu Yoshihei" aims to deliver "a moment of fullness and satisfaction" to its customers by offering generous and highly satisfying products along with warm hospitality.

"Atsugiri Tonkatsu Yoshihei Osaki Store" Flyer Data *Scheduled for distribution in nearby areas.

[Store Overview]

Store Name: Atsugiri Tonkatsu Yoshihei Osaki Store

Opening Date: Wednesday, June 17, 2026

Business Hours:

Weekdays: 11:00-15:00 (L.O. 14:30), 17:00-21:00 (L.O. 20:30)

Saturdays, Sundays, Holidays: 11:00-15:30 (L.O. 15:00), 16:30-21:00 (L.O. 20:30)

*Last order may be taken earlier depending on congestion.

Address: 1-1-3 Furukawa Omiya, Osaki City, Miyagi Prefecture, 989-6221

Phone Number: 0229-87-6751

Products Sold: Jukusei Loin Katsu Zen (from ¥1,859 incl. tax), Jukusei Hirekatsu Zen (from ¥1,859 incl. tax), additional cutlets, side dishes, drinks, etc.

Seating Capacity: 55 seats (7 counter seats, 12 table booths / 48 seats)

Payment Methods: Cash, Credit Card, Transportation IC, ID

Parking: 27 spaces (including 7 for compact cars)

Takeout: Available

Official SNS: Instagram, TikTok

Atsugiri Tonkatsu Yoshihei Logo

*All photos are for illustrative purposes.

[Operating Company]

Hotland Nextage Co., Ltd.

Operates and manages the main meal business, including "Atsugiri Tonkatsu Yoshihei," "Nihonbashi Karari," and "Yarou Meshi." It also handles resort businesses such as "Minuma Village, Natural Hot Spring & Sauna at the Station."

https://hotland-nextage.co.jp/

The Hotland Group will continue to propose better products and services to provide "a moment of relaxation" through "absolutely delicious food."