【New Experience】'Miracle Hops' Scent the Sauna. SPRING VALLEY BREWERY x Mizunuma Village, a Five-Senses Craft Beer Collaboration, Limited Event from May 1st (Fri)!

Hotland Nextage Co., Ltd., a consolidated subsidiary of Hotland Holdings Co., Ltd. (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Morio Sase), which operates 'Tsukiji Gindaco,' and also develops staple food businesses such as 'Nihonbashi Karari' and 'Yaromeshi' (Headquarters: Chuo-ku, Tokyo; Representative Director and President: Naoki Ota), will implement a limited-time collaboration project with the craft beer brand 'SPRING VALLEY BREWERY' from May 1st (Friday) to May 31st (Sunday), 2026, at 'Mizunuma Village Hot Spring & Sauna Forest,' which it operates.

SPRING VALLEY BREWERY Limited Collaboration POP

— A limited-time project to enjoy the craft beer 'JAPAN Ale Kaori' —

This campaign is a limited-time collaboration project combining SPRING VALLEY BREWERY's 'JAPAN Ale Kaori,' which partially uses 'Murakami Seven,' known as the 'miracle Japanese hop,' with the facility's 'hot springs, sauna, accommodation, and gourmet food.'

'Scent it, Drink it, Refresh and Rejuvenate.'

We have prepared 'four experiences' unique to our facility, packed with new ways to enjoy craft beer. Please enjoy a luxurious moment, only available now, surrounded by the rich nature of the Watarase Keikoku.

< Project Details >

1. Limited Accommodation Plan with All-You-Can-Drink Craft Beer

A special accommodation plan has appeared, combining Mizunuma Village's 'All-Inclusive Plan (BBQ all-you-can-eat / French dinner)' with a luxurious 'all-you-can-drink of 4 types of craft beer.' Enjoy a blissful time to your heart's content with unique craft beers poured from a dedicated dispenser during dinner after refreshing your mind and body in the sauna and hot springs.

BBQ all-you-can-eat (inside BBQ & Steakhouse Sumi Terrace) French dinner (inside Sycamore Cafe)

■ 4 types of craft beer you can enjoy:

JAPAN Ale Kaori / Daydream / JAZZBERRY / Hojun Lager 496

JAPAN Ale Kaori

JAZZBERRY

Daydream

Hojun Lager 496

Click here to reserve the limited accommodation plan

2. 'Blissful Hoppy Löyly' enveloped in the 'Refreshing Japanese Citrus Scent'

We will implement a limited-time aroma löyly inspired by 'Murakami Seven,' the core hop of 'JAPAN Ale Kaori.' The fruity scent, mainly composed of lime and natsumikan, is characterized by a refreshing transparency that even those who are not fond of beer can enjoy. Please enjoy a unique 'rejuvenating' experience with the view of the mountains.

■ About the event: Held continuously during the collaboration period (other aroma löyly options also available)

■ Location: All saunas within 'Sauna no Mori Mizunuma Village' / Large public bath sauna within 'Eki no Ten'nen Onsen Mizunuma no Yu'

Left) Limited-time special aroma POP Right top) Löyly image Right bottom) Panoramic view of Watarase Keikoku from the barrel sauna window

Day-trip private sauna 【MONTBLANC -MONTBLANC-】

Click here to reserve the sauna

3. One drink after the bath! Also available at the dining area 'Satoyama Honjin' and snack corner

At 'Eki no Ten'nen Onsen Mizunuma no Yu,' we have prepared a menu where day-trip visitors can also easily enjoy craft beer at various locations within the facility. After refreshing yourself in the hot spring, enjoy delicious local cuisine and the best drink.

■ Dining area 'Satoyama Honjin': Two types of craft beer menus are available to enjoy with your meal (JAPAN Ale Kaori / JAZZBERRY)... 770 yen each

■ Snack corner: 'SPRING VALLEY BREWERY JAPAN Ale Kaori (350ml can)' will be sold at a special limited-time price... 715 yen per can

Open-air bath with a view of Mt. Kojin Toast with craft beer after a bath while gazing at the mountains

4. Get one free on the spot! 'SNS Posting Campaign' also held simultaneously

To commemorate this collaboration, an SNS posting campaign will be held at target stores within the facility.

Customers who post specified photos during the collaboration period will receive one 'SPRING VALLEY BREWERY JAPAN Ale Kaori (350ml can)' on the spot.

You can also enjoy it slowly at home as a souvenir.

JAPAN Ale Kaori (350ml can)

■ Event period: May 1st (Fri) to May 31st (Sun), 2026

■ Target stores: Sycamore Cafe, BBQ & Steakhouse Sumi Terrace

■ How to participate:

1. 'JAPAN Ale Kaori' installed in the store