[First in Chiba City] Freshly fried "Aged Tonkatsu" with unlimited refills of "Koshihikari from Niigata". A popular restaurant loved in Wakayama for over 90 years, "Atsugiri Tonkatsu Yoshihei Higashi-Chiba Store" opens on Tuesday, 4/28!

Hotland Nextage Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Naoki Ota), a consolidated subsidiary of Hotland Holdings Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President and CEO: Morio Sase), which operates Tsukiji Gindaco, and developer of staple food businesses such as "Nihonbashi Karari" and "Yaro Meshi", will open the "Atsugiri Tonkatsu Yoshihei Higashi-Chiba Store" in Chiba City, Chiba Prefecture, on Tuesday, April 28, 2026. The newly opening "Atsugiri Tonkatsu Yoshihei Higashi-Chiba Store" will be located approximately a 16-minute walk from "Higashi-Chiba Station" on the JR Sobu Main Line, and about a 10-minute drive from the "Anagawa I.C." on the Keiyo Road towards the Takashina intersection. There are parks and sports facilities scattered in the surrounding area, making it a place where local residents can easily drop by in a wide range of situations, from everyday dining to on the way home from leisure or sports. ■ What is "Atsugiri Tonkatsu Yoshihei"? A long-established tonkatsu specialty store originating from Wakayama Prefecture, founded in 1933 (Showa 8). It uses "aged loin" and "aged fillet", which concentrate the original umami of the meat by aging carefully selected pork and maximizing the fulfilling texture. Each piece is wrapped in "coarsely ground breadcrumbs" using special-grade flour after an order is placed, and slowly deep-fried in light "rice oil", making the coating fluffy and crispy. It achieves an exquisite balance with the juicy umami of the pork. The "thick-cut tonkatsu", packed with the techniques unique to a specialty store, is an excellent dish that continues to be loved across generations. Founded in Wakayama in 1933. Amazingly soft and juicy "Thick-cut tonkatsu" ■ "As much as you like" of 3 types of fluffy freshly cooked rice What you will enjoy with tonkatsu is "O-kamado gohan" (rice cooked in a large stove) cooked in a large stove inside the store. We offer freshly cooked "Koshihikari from Niigata Prefecture" that is milled in the store every morning. In addition to white rice, "Jukkoku-mai" (ten-grain rice) and "Monthly cooked rice (bamboo shoot rice in April, octopus rice in May)" are also available, and you can enjoy all of them with unlimited refills. Image of 3 types of "O-kamado gohan" with unlimited refills ■ "Yoshihei's" special set meals that can be enjoyed regardless of generation We offer a variety of menus, including the signature "Thick-cut aged loin cutlet set meal", the "Ladies' set meal" with a choice of dessert, and the "Wanpaku set" for children. Furthermore, on weekdays (Monday to Friday), we offer popular menus at a "Lunchtime price" where you can enjoy them at a great value. Customers who order a set meal menu can eat as much as they want of "O-kamado gohan", as well as "Miso soup", "Cabbage", and "Pickles"! You can fully enjoy the taste of Yoshihei until you are full. [Weekday lunch menu (partial introduction)] Thick-cut aged 180g loin cutlet lunch: 1,969 yen including tax Ladies' lunch (with choice of dessert): 1,749 yen including tax Wanpaku set (with juice and 1 toy): 979 yen including tax * Lunch menus and prices are limited to weekdays. * Grand menu prices apply on weekends, holidays, and dinner time. ■ Also for the office or special occasions. Extensive takeout! We also have a wide variety of takeout menus where you can enjoy the taste of the restaurant exactly as it is at home or at work. Please use it in a wide range of situations, from everyday lunch to ceremonial occasions and various meetings. Service bento (1 fried shrimp, 70g loin): 1,285 yen including tax Family platter [2-3 servings] from 3,002 yen including tax * The photo is an image of [5-6 servings] Takeout bento image Store introduction Fully equipped with a parking lot on the premises. For seating, we offer counter seats where you can enjoy watching the cooking up close, box seats where you can relax comfortably, and tatami room seats that are safe even with children. It is a cozy space that can be used in a wide range of situations, from dining alone to dining with friends, family, and three generations together. Box seat image Tatami room seat image Going forward, "Atsugiri Tonkatsu Yoshihei" will continue to provide hearty, highly satisfying products and heartwarming services, based on the desire to deliver "a moment that fills your stomach and your heart" to our customers. "Atsugiri Tonkatsu Yoshihei Higashi-Chiba Store" flyer data * Scheduled to be distributed in neighboring areas [Store Overview] Store Name: Atsugiri Tonkatsu Yoshihei Higashi-Chiba Store Opening Date: Tuesday, April 28, 2026 Business Hours: 11:00-15:00 (L.O. 14:30), 17:00-21:00 (L.O. 20:30) 11:00-15:30 (L.O. 15:00), 16:30-21:00 (L.O. 20:30) * Last order time may be moved up depending on congestion. Address: 2-32 Higashichiba, Chuo-ku, Chiba City, Chiba Prefecture, 260-0041