New colors for the popular color contact lens brand 'Dewlit,' which sold out immediately upon release, will launch on Wednesday, April 1st!

Hotel Lovers Co., Ltd. is releasing four new colors for its 'Dewlit' color contact lens line, which features silicone hydrogel material and a 'non-rotating' water-gloss design. The new colors will be available starting at 12:00 PM on Wednesday, April 1, 2026.
product_launchNQ 50/100出典:PR Times

📋 Article Processing Timeline

  • 📰 Published: March 30, 2026 at 21:00
  • 🔍 Collected: March 30, 2026 at 22:56 (1h 56m after Published)
  • 🤖 AI Analyzed: June 2, 2026 at 13:02 (1526h 6m after Collected)
Hotel Lovers Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President: Hideyuki Okada) will release four new colors for 'Dewlit,' the non-rotating water-gloss color contact lens made with silicone hydrogel material, starting at 12:00 PM on Wednesday, April 1, 2026.

[See Details](https://hotellovers.jp/item/9f4b9b5a-30b0-481d-b7d5-45ea23723b65?color=agd)

## A New Material That Delivers Oxygen to the Eyes: "Silicone Hydrogel" x "Non-Rotating Water-Gloss"

The silicone hydrogel material reduces the discomfort typical of "non-rotating water-gloss lenses," ensuring a comfortable fit even for long periods of wear.

It allows approximately 99% more oxygen to pass through compared to the naked eye, providing the cornea with the necessary oxygen. Furthermore, it achieves an oxygen permeability of "187 DK/L," which is about 15 times that of conventional products, supporting eye health.

The water-gloss design maintains the "most flattering position" directly below the pupil even after insertion. It is resistant to shifting even when blinking, ensuring an ideal look from any angle.

### ★New Color Lineup (4 Colors) ★

[DIA 14.5mm / G.DIA 13.6mm / BC 8.7mm]

### Angel Dew
Sky blue that is as gentle as the sound of wings, yet imbued with vibrancy.

### Beige Dew
A feverish beige that leaves a soft warmth on the eyes.

### Lavender Dew
A lavender shade that captivates the more you look at it.

### Plum Dew
A plum shade that is slightly ripened, sweet, and deepening.

### Full Color Lineup (9 Colors)

### MODEL / Yu Hyewon
Born September 6, 1995, in Seoul, South Korea.

Active as an actress and model based in South Korea. With her overwhelming visuals, she has been appointed as the image model for numerous apparel and cosmetic brands. Her stylish presence has garnered her many fans not only in South Korea but also overseas, including in Japan. She has now officially begun her activities in Japan.

・Official Website Profile
https://three-o.tokyo/ooo/yu-hyewon

・Instagram Account
https://www.instagram.com/yu__hyewon/

[See Details](https://hotellovers.jp/hlbndlpbd1d)

■ Product Overview
〈1day〉
Angel Dew / Beige Dew / Lavender Dew / Plum Dew
Devil Dew / Brown Dew / Pink Dew / Gray Dew / Snow Dew

Quantity: 10 lenses per box
Price: 1,760 yen (tax included)
Colors: 9 colors in total
Lens: DIA 14.5mm / G.DIA 13.6mm / BC 8.7mm
Water Content: 47.0%
Usage Period: Daily wear, 1-day replacement
Power: ±0.00, -0.75D to -6.00D (0.25 step), -6.50D to -8.00D (0.50 step)
Approval Number: 30200BZX00117000

■ About HOTEL LOVERS
Commonly known as "Hotellovers," this is one of Japan's leading online stores for color contact lenses, with over 2 million members and 1.55 million official LINE friends. Through unique marketing utilizing social media, it has gained support as an industry-leading shop, including ranking first in awareness among color contact lens e-commerce sites for teenagers. Additionally, it operates direct stores in SHIBUYA109 (B1F) and Fukuoka PARCO (4F). The Shibuya 109 store has been well-received by many customers, with lines forming daily since its opening as a store where customers can try on color contacts for free.

[See Details](https://hotellovers.jp/)

■ Offline Direct Stores
・Hotellovers Shibuya 109 Store
Business Hours: 10:00–21:00
Phone Number: 03-6433-7577
Address: B1F Shibuya 109, 2-29-1 Dogenzaka, Shibuya-ku, Tokyo 150-0043

・Hotellovers Fukuoka PARCO Store
Business Hours: 10:00–20:30
Phone Number: 092-235-7214
Address: 4F Fukuoka PARCO Main Building, 2-11-1 Tenjin, Chuo-ku, Fukuoka-shi, Fukuoka 810-0001

■ Customer Inquiries
Hotellovers Customer Center
Phone Number: 0120-868-503
Email: contact@hotellovers.jp

■ Distributor: Hotel Lovers Co., Ltd.
5F Yushin Building Annex, 3-27-11 Shibuya, Shibuya-ku, Tokyo