New Livemax Brand Hotel 'Livemax Seto Ohashi Beach Resort' to Complete Renewal in Kurashiki City on July 17, 2026

Live Max Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Ken Ariyama), which operates 206 hotels nationwide, will complete the renewal and open 'Livemax Seto Ohashi Beach Resort' on July 17, 2026, following its initial reopening on May 1, 2026.

Under the concept of 'a stay with high experiential value utilizing local resources to the fullest,' the hotel aims to provide a new accommodation experience that fuses the food, hot springs, and tourism unique to the Kurashiki area.

**Dining Experience Focused on Local Ingredients** On July 17, 2026, the restaurant will reopen after renovation. A new live kitchen will be introduced where chefs demonstrate their cooking skills. Dishes such as 'Domestic Beef Steak,' available as fillet or sirloin, and tempura of 'Local Seafood' will be served fresh from the demonstration kitchen. Furthermore, we will offer a 'special dining experience only available here,' themed on 'local seafood specialties and seasonal flavors,' including all-you-can-eat 'salmon roe.' Enjoy a blissful dinner time that satisfies all five senses in our open, ocean-view restaurant.

**Ocean View Public Bath and Open-Air Bath** On July 17, 2026, the large public bath will reopen after renewal. Relax to your heart's content while feeling the gentle sound of the Seto Inland Sea's waves and the pleasant sea breeze. From our signature public bath, you can enjoy the glittering beauty of the many islands in the sunlight during the day, and the golden silhouette of the Seto Ohashi Bridge at dusk. Experience an infinity-like sensation, as if you've become one with the sea, in our spacious mixed-gender open-air bath. Escape the hustle and bustle of daily life and indulge in ultimate healing surrounded by natural beauty.

**A New Challenge for Livemax: Enhancing the Sauna Experience** Livemax is seriously committed to saunas. We have utilized the prime location overlooking the Seto Inland Sea to pursue what lies beyond the 'totonou' (a state of deep relaxation) that sauna enthusiasts seek.

**Authentic Saunas for Men and Women** On July 17, 2026, authentic saunas will have their grand opening in the separate men's and women's public baths. [For Men] Authentic Löyly Sauna: Promotes deep perspiration in a space with thoroughly managed temperature and humidity, enveloped in three types of aroma. The heatwave from the löyly invites a deeper state of meditation than ever before. [For Women] HARVIA 'URBAN' Sauna: We have adopted the 'URBAN' model from the world-renowned brand 'HARVIA.' Enjoy a moment of high-quality healing in a modern and sophisticated space with a black-themed design.

**'Outdoor Mixed-Gender Sauna' to Share the Superb View of Seto Inland Sea** Separate from the public baths, we have newly established an outdoor sauna where you can directly feel the seaside breeze. By wearing a bathing suit or designated sauna wear, couples, families, and friends can share the sauna experience. It is designed with gentle heat, allowing you to perspire slowly while chatting in a spacious environment.

**Ultimate Outdoor Air Bathing, Integrated with Nature** After the sauna, head to the 'totonoi chair' with the Seto Ohashi Bridge in full view. The gentle sound of waves, the soft sea breeze on your cheeks, and the expansive sky and sea create a special space to sharpen your five senses.

**A Post-Bath Lounge for Serenity and Lingering Bliss** Starting July 17, 2026, a new 'Post-Bath Lounge' will open. This facility is a 'space of tranquility' to gently cool your body after bathing. We offer customers an irreplaceable 'time to find yourself'—to simply breathe deeply and surrender to the lingering effects of the hot spring in a sophisticated setting, detached from the noise of the outside world.

**Evolved Karaoke Rooms for an Immersive Music Experience** The karaoke room, which adds more fun to trips with family and friends, has been newly renovated. The renewal features the latest model 'LIVE DAM AiR.' Powerful sound and beautiful visuals create a more immersive karaoke experience than ever before.

**Front Row Seat to the Seto Inland Sea: The Dawn of Scenic Beach Glamping** As a new attraction, our 'Beach Glamping,' which has been in preparation, will finally be available for booking starting Wednesday, July 1, 2026. This glamping area boasts a unique location, allowing guests to step directly onto the sandy beach from their private wood deck. It's a luxurious outdoor experience where you can feel the ever-changing beauty of the Seto Inland Sea's islands and have an exclusive view of the illuminated Seto Ohashi Bridge at night.

**Private Beach** The greatest charm of our facility is the private beach, directly accessible from the hotel terrace. The calm waves characteristic of the Seto Inland Sea and the magnificent Seto Ohashi Bridge right before your eyes. In this space, accessible only to staying guests, you can have an exclusive experience of the islands' changing beauty over time.

**Guest Room Types for Diverse Needs** We offer a wide range of room types to suit various occasions. (Japanese-style rooms, Western-style rooms, Japanese-Western-style rooms, Glamping rooms) We can accommodate all needs, from family trips to business use and anniversary stays.

**As a Hub for Enjoying the Region** This facility is not just an accommodation but also serves as a 'base for experiencing the charms of the Seto Inland Sea.' The area, centered around Kojima in Kurashiki City, is dotted with fascinating tourist resources, including the magnificent view of the Seto Ohashi Bridge, one of the world's largest bridge systems, and the Kojima Jeans Street, known as the birthplace of domestic jeans.