New Livmax Brand Hotel "Livmax Seto Ohashi Beach Resort" to Rebrand and Open in Kurashiki City on May 1, 2026!
Livmax Co., Ltd. will rebrand and open the "Livmax Seto Ohashi Beach Resort" in Kurashiki City, Okayama Prefecture on May 1, 2026. The resort aims to provide a new accommodation experience that integrates food, hot springs, and tourism unique to the Kurashiki area, leveraging local resources to offer highly valuable experiential stays.
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Livmax Co., Ltd. (Headquarters: Minato-ku, Tokyo; Representative Director: Ken Ariyama), which operates 206 hotels nationwide, will open the "Livmax Seto Ohashi Beach Resort" on May 1, 2026.
At this facility, under the concept of "highly valuable experiential stays" that maximize the use of local resources, we aim to provide a new accommodation experience that integrates food, hot springs, and tourism unique to the Kurashiki area.
■ Food Experience Focused on Local Production for Local Consumption
Inside the facility, we actively incorporate ingredients nurtured by the rich nature of Setouchi, offering dishes where guests can enjoy local flavors.
Through fresh seafood landed at local fishing ports and menus utilizing ingredients unique to Okayama, we deliver "the culinary charm that can only be tasted in that region."
■ Ocean View Large Public Bath and Open-Air Bath
Relax to your heart's content while feeling the gentle waves of the Seto Inland Sea and the pleasant sea breeze.
From our facility's proud large public bath, you can enjoy the beautiful archipelago sparkling in the sunlight during the day and the silhouette of the Seto Ohashi Bridge dyed golden in the evening.
Our open-air bath, full of openness, offers an infinity experience as if you are one with the sea.
Please enjoy the ultimate healing, surrounded by the beauty of nature, away from the hustle and bustle of daily life.
■ Towards Strengthening Saunas - Livmax's New Challenge
Livmax is seriously committed to "saunas."
Utilizing the superb location overlooking the Seto Inland Sea, we pursue the ultimate "totono" experience sought by sauna enthusiasts. In the sauna rooms, where temperature and humidity are thoroughly managed, deep sweating is promoted while enveloped in the scent of wood. After the water bath, the true pleasure of sauna, you can enjoy an outdoor bath on a "totonoi chair" with the Seto Ohashi Bridge right before your eyes.
Gentle waves, a sea breeze caressing your cheek, and a sky and sea that fill your vision.
This "new space creation," where meticulously calculated circulation lines merge with the vibrations of nature, is truly an experience that sharpens the five senses.
Please look forward to this new space creation that pursues "totono."
■ Diverse Room Types to Meet Various Needs
We offer a wide range of room types that can be selected according to your usage scene.
(Japanese-style rooms, Western-style rooms, Japanese-Western style rooms, barrier-free rooms)
From family trips to business use and anniversary stays, we can accommodate all needs.
Japanese-style room
Western-style room
Japanese-Western style room
Barrier-free room
■ Private Beach
The biggest attraction of this facility is its private beach, which can be accessed directly from the hotel terrace.
The calm waves characteristic of the Seto Inland Sea, and the magnificent Seto Ohashi Bridge looming before your eyes. In this space, accessible only to guests, you can exclusively enjoy the beautiful archipelago that changes with time.
■ As a Tourist Hub to Enjoy the Region
This facility is not just an accommodation facility but plays a role as a "base for experiencing the charm of Setouchi."
The area centered around Kojima, Kurashiki City, is dotted with tourist resources that attract visitors, such as the magnificent scenery of the Seto Ohashi Bridge, one of the world's largest bridge groups, and Kojima Jeans Street, known as the birthplace of domestic jeans.
Furthermore, diverse experiences that combine nature and culture are possible, including beautiful private beaches facing the calm Seto Inland Sea and Mt. Washuzan, where you can overlook the beautiful archipelago.
At this hotel, we will not only provide convenience as a base for touring these tourist spots but also create stay value that emphasizes the "experience itself" of touching the nature and climate of Setouchi.
In addition, we will respond to the increasing number of foreign visitors to Japan (inbound tourism) in recent years, creating an environment where they can easily experience the calm natural scenery unique to the Setouchi area and Japanese activities.
Through strengthening language support and information dissemination, we will convey "the charm of Japan that can only be experienced at Livmax Seto Ohashi Beach Resort" to the world.
By deepening cooperation with local businesses, we will provide stays with new discoveries every time you visit, as a "community-based resort" that integrates sightseeing, leisure, and experience.
■ Future Outlook
Livmax will continue to promote hotel management that utilizes regional resources, aiming to provide new value of "accommodation + experience."
In the Kurashiki area, we will contribute to tourism promotion as a hotel that continues to grow with the community.
Facility Overview
・Facility Name: Livmax Seto Ohashi Beach Resort
・Location: 1666-2 Obata, Kurashiki City, Okayama Prefecture 711-0924
・Opening Date: May 1, 2026
・Total Guest Rooms: 75 rooms
About Livmax Co., Ltd.
Livmax Hotels & Resorts is one of Japan's largest directly managed hotel brands, operating 206 hotels nationwide.
Under the theme "Making Resorts More Accessible," it offers diverse lodging experiences, including natural hot springs, rooms with open-air baths, and buffet-style dining.
Official HP: https://www.hotel-livem
At this facility, under the concept of "highly valuable experiential stays" that maximize the use of local resources, we aim to provide a new accommodation experience that integrates food, hot springs, and tourism unique to the Kurashiki area.
■ Food Experience Focused on Local Production for Local Consumption
Inside the facility, we actively incorporate ingredients nurtured by the rich nature of Setouchi, offering dishes where guests can enjoy local flavors.
Through fresh seafood landed at local fishing ports and menus utilizing ingredients unique to Okayama, we deliver "the culinary charm that can only be tasted in that region."
■ Ocean View Large Public Bath and Open-Air Bath
Relax to your heart's content while feeling the gentle waves of the Seto Inland Sea and the pleasant sea breeze.
From our facility's proud large public bath, you can enjoy the beautiful archipelago sparkling in the sunlight during the day and the silhouette of the Seto Ohashi Bridge dyed golden in the evening.
Our open-air bath, full of openness, offers an infinity experience as if you are one with the sea.
Please enjoy the ultimate healing, surrounded by the beauty of nature, away from the hustle and bustle of daily life.
■ Towards Strengthening Saunas - Livmax's New Challenge
Livmax is seriously committed to "saunas."
Utilizing the superb location overlooking the Seto Inland Sea, we pursue the ultimate "totono" experience sought by sauna enthusiasts. In the sauna rooms, where temperature and humidity are thoroughly managed, deep sweating is promoted while enveloped in the scent of wood. After the water bath, the true pleasure of sauna, you can enjoy an outdoor bath on a "totonoi chair" with the Seto Ohashi Bridge right before your eyes.
Gentle waves, a sea breeze caressing your cheek, and a sky and sea that fill your vision.
This "new space creation," where meticulously calculated circulation lines merge with the vibrations of nature, is truly an experience that sharpens the five senses.
Please look forward to this new space creation that pursues "totono."
■ Diverse Room Types to Meet Various Needs
We offer a wide range of room types that can be selected according to your usage scene.
(Japanese-style rooms, Western-style rooms, Japanese-Western style rooms, barrier-free rooms)
From family trips to business use and anniversary stays, we can accommodate all needs.
Japanese-style room
Western-style room
Japanese-Western style room
Barrier-free room
■ Private Beach
The biggest attraction of this facility is its private beach, which can be accessed directly from the hotel terrace.
The calm waves characteristic of the Seto Inland Sea, and the magnificent Seto Ohashi Bridge looming before your eyes. In this space, accessible only to guests, you can exclusively enjoy the beautiful archipelago that changes with time.
■ As a Tourist Hub to Enjoy the Region
This facility is not just an accommodation facility but plays a role as a "base for experiencing the charm of Setouchi."
The area centered around Kojima, Kurashiki City, is dotted with tourist resources that attract visitors, such as the magnificent scenery of the Seto Ohashi Bridge, one of the world's largest bridge groups, and Kojima Jeans Street, known as the birthplace of domestic jeans.
Furthermore, diverse experiences that combine nature and culture are possible, including beautiful private beaches facing the calm Seto Inland Sea and Mt. Washuzan, where you can overlook the beautiful archipelago.
At this hotel, we will not only provide convenience as a base for touring these tourist spots but also create stay value that emphasizes the "experience itself" of touching the nature and climate of Setouchi.
In addition, we will respond to the increasing number of foreign visitors to Japan (inbound tourism) in recent years, creating an environment where they can easily experience the calm natural scenery unique to the Setouchi area and Japanese activities.
Through strengthening language support and information dissemination, we will convey "the charm of Japan that can only be experienced at Livmax Seto Ohashi Beach Resort" to the world.
By deepening cooperation with local businesses, we will provide stays with new discoveries every time you visit, as a "community-based resort" that integrates sightseeing, leisure, and experience.
■ Future Outlook
Livmax will continue to promote hotel management that utilizes regional resources, aiming to provide new value of "accommodation + experience."
In the Kurashiki area, we will contribute to tourism promotion as a hotel that continues to grow with the community.
Facility Overview
・Facility Name: Livmax Seto Ohashi Beach Resort
・Location: 1666-2 Obata, Kurashiki City, Okayama Prefecture 711-0924
・Opening Date: May 1, 2026
・Total Guest Rooms: 75 rooms
About Livmax Co., Ltd.
Livmax Hotels & Resorts is one of Japan's largest directly managed hotel brands, operating 206 hotels nationwide.
Under the theme "Making Resorts More Accessible," it offers diverse lodging experiences, including natural hot springs, rooms with open-air baths, and buffet-style dining.
Official HP: https://www.hotel-livem