LIVEMAX Inc. New TV Commercials "Spy at the Resort" and "Musical at the Resort" to Air from Wednesday, April 1, 2026!
LIVEMAX Inc. is launching new TV commercials, "Spy at the Resort" and "Musical at the Resort," across Kanto and Kansai starting April 1, 2026. These ads feature Yusuke Yamamoto, aiming to promote Livemax as a place for people to relax, destress, and rejuvenate from their busy lives. The campaign will run on TV, taxi advertisements, and YouTube.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 17, 2026 at 04:47 (371h 59m after Collected)
LIVEMAX Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Ken Ariyama) will begin broadcasting new TV commercials, "Spy at the Resort" and "Musical at the Resort," on TV, taxi advertisements, and YouTube, primarily in the Kanto and Kansai areas, starting from Wednesday, April 1, 2026.
■CM Concept: Unleash your mind with Livemax and face tomorrow positively
In these commercials, characters who live with tension and busyness in their work and daily lives are depicted gradually relaxing their minds and regaining their true selves through their stay at Livemax.
In a story that unfolds sometimes comically, sometimes brilliantly, meals, hot springs, and a sense of the extraordinary are portrayed as triggers for a change of mood, delivering a pleasant sense of uplift and liberation to viewers.
The concept of the commercials is "Unleash your mind with Livemax and face tomorrow positively."
Tension and fatigue accumulate unknowingly in the busy daily lives of work and human relationships.
For everyone living in such a modern age, Livemax aims to convey that it is not just a place to stay, but 'a place where you can liberate yourself' to reset your mind and body and take the next step forward.
Please look forward to seeing the peace, excitement, and moments when your feelings lighten up that arise during your time at Livemax. Beyond that, witness the slightly more positive expressions and the figures stepping into a new day.
■New CM Outline
Title: "Spy at the Resort" / 15 seconds, 30 seconds,
"Musical at the Resort" / 15 seconds, 30 seconds
Cast: Yusuke Yamamoto
Broadcast Start Date / Area: From Wednesday, April 1, 2026 / Kanto and Kansai areas
Broadcast Media: TV commercials, taxi advertisements, YouTube
■CM Video URL
These commercials can also be viewed from the link below on our company website.
Watch the video here:
https://www.livemax.co.jp/about/public/
■Cast Profile
Yusuke Yamamoto
Born January 19, 1988
From Aichi Prefecture, Blood type A
In the 2005 JUNON Super Boy Contest, he won the semi-grand prix and the photogenic award (1st place in reader voting).
In 2006, he made a regular appearance as Ken Kamishiro and Kamen Rider Sasword in 'Kamen Rider Kabuto.'
His activities span television, movies, and stage, appearing in numerous programs and plays.
His special skills are soccer and gymnastics. His hobby is watching movies.
After a two-year hiatus, he returned to the entertainment industry.
Since his return, he has appeared on stage and gained attention for his host experience project in ABEMA's 'Ai no Hyena' (Hyenas of Love), as well as expanding his range of activities with different roles, such as appearing in 'Yokubo no Machi' (City of Desire) produced by Riki Takeuchi and U-NEXT's 'CONNECT.'
2019 Advertisement 'Livemax' TV CM and others
2019 Movie 'Revive by TOKYO24' (Director: Kazuhiro Teranishi)
2023 ABEMA Ai no Hyena 'Yusuke Yamamoto Becomes a Host.'
2023 U-NEXT 'Yokubo no Machi'
2024 Yakuza series 'CONNECT -The Road to the Conqueror-'
2024 ABEMA Ai no Hyena Season 2 'Yusuke Yamamoto Becomes a Host.'
2025 Stage 'HOME 2025'
2025 ABEMA Ai no Hyena Season 3 'Yusuke Yamamoto Becomes a Host.'
2025 U-NEXT 'CONNECT -The Road to the Conqueror-'