Original merchandise popular in Korea to be sold in Japan at 'Sanrio characters Exhibition Hotel Floria Tokyo'!

Sony Creative Products Inc. (Headquarters: Minato-ku, Tokyo; President: Kimimichi Hirayama) will release the latest information on the experiential exhibition event 'Sanrio characters Exhibition Hotel Floria Tokyo' (planned and co-hosted by Korean creative production company d'strict), which has been a hot topic in Korea. This includes details on the merchandise that was popular at the Korean venue and the themed rooms with a 'hotel' concept.

Official HP: https://floria-tokyo.jp/

© 2026 SANRIO CO., LTD. (APPROVAL NO. P180519-3)

Bring the lingering charm of Hotel Floria into your daily life: Limited edition merchandise sales decided

'Hotel Floria Limited Edition Merchandise,' which was sold and well-received at the Korean venue, will also be available at the Tokyo venue. This release introduces 8 particularly noteworthy items.

Hotel Floria Plush Toy (My Melody / Kuromi)

¥5,940 each (tax included)

A limited edition plush toy with the Hotel Floria design. Featuring My Melody and Kuromi in special moments, this item allows you to cherish the感動 (emotion) and memories of the exhibition for a long time.

Hotel Floria Plush Keychain

(My Melody/Kuromi) ¥2,750 each

A plush keychain packed with the charm of My Melody and Kuromi. Attach it to your bag or pouch to enjoy special memories of Hotel Floria anytime, anywhere.

Hotel Floria Luggage Tag (5 types total)

¥2,640 each (tax included)

A luggage tag featuring the representative characters of Hotel Floria. Feel the excitement of being with the characters anytime, anywhere, and add a special accent to your suitcase or bag.

Hotel Floria Lenticular Magnet (5 types total)

¥770 each (tax included)

A lenticular magnet whose expression changes depending on the viewing angle. It vividly depicts the characters dancing joyfully in the Hotel Floria ballroom, adding a special touch of fun to your daily life without choosing a place to display it.

Hotel Floria Uchiwa (Sanrio Characters)

¥550 (tax included)

A fan designed with cute characters on both sides. You can meet different characters on the front and back, making the excitement of the exhibition feel even more special.

Hotel Floria Paper Air Freshener (5 types total)

¥1,320 each (tax included)

A perfume tag filled with scents inspired by each character. It expresses their individuality and warm atmosphere through fragrance, coloring your special moments spent with the characters.

Hotel Floria Metal Key Ring (9 types total)

¥1,760 each (tax included)

A key-motif metal keychain packed with the charm of Hotel Floria characters. Feel the excitement of opening the door to a special space with each character, adding a sophisticated accent to your daily life.

Hotel Floria Badge (10 types total) ¥990 each (tax included)

A metal badge featuring the adorable expressions of the characters. Attach them freely to bags or clothing to be with your favorite characters anytime. This item allows you to express your individuality cutely.

First look at the visuals of the hotel filled with the dreams of Sanrio characters!

This exhibition offers a 'room tour' experience like a real hotel, with a 360-degree photogenic space woven from light, sound, and color, based on the concept of 'a hotel filled with the dreams of Sanrio characters.'

Appearing Characters: Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin,

Little Twin Stars, Pochacco, Hangyodon, Keroppi

[A Glimpse into the World of Hotel Floria] Details of the Entrance/Check-in Lobby and Themed Rooms Revealed

[Entrance]

At the entrance of 'Hotel Floria,' the dream hotel envisioned by Sanrio characters, you can see characters arriving at the hotel and stepping inside. Guests check in with the Sanrio characters, and their day begins.

*The image shown is of the entrance at the Korean venue.

[Check-in Lobby]

At the check-in lobby, where Pompompurin will greet you, you will be handed your room key.

Which character's key you receive is a surprise until you get it.

Even the time spent waiting for check-in will fill you with anticipation.

Once you have your room key, let's head to the guest rooms, each expressing the ideal room of the respective Sanrio character.

*The image shown is from the Korean event.

[Garden]

Welcome to a special garden party prepared by Little Twin Stars' Kiki and Lala.

A garden gently illuminated by starlight. When you gently place a flower-shaped cake on the table, Sanrio characters will appear one after another.

Step into a fantastical world and magically decorate the cake.

A special moment begins now, surrounded by sparkling starry skies and blooming flowers.

*The image shown is from the Korean event.

[Ballroom]

This is a glamorous area prepared for Sanrio characters to dance with you.

The LED screen enveloping the entire space vividly displays characters enjoying a dance.

Surrounded by light and dazzling reflections spreading in all directions, you can experience an overwhelming sense of immersion as if you were standing in the center of a ballroom.

Enjoy a dreamlike moment as one of the special guests invited to the party.

*The image shown is from the Korean event.

[Beach]

A sparkling pink beach, filled with Pochacco's dreams, stretches out before you.

The wall-sized ultra-large digital screen displays an endless pink sea and a beautifully colored sunset sky. As you walk on real sand, Hello Kitty and Pochacco, holding parasols, sandcastles, and surfboards, will gently welcome you.

Experience overwhelming immersion created by the latest digital technology. How about spending a fantastical and romantic time in this open private resort, where you'll forget you're indoors?

*The image shown is from the Korean event.

[Event Outline]

Exhibition Name: Sanrio characters Exhibition Hotel Floria Tokyo

Dates: July 15, 2026 (Wed) - May 31, 2027 (Mon) *Open daily during the exhibition period

Venue: Tokyu Kabukicho Tower 4F (1-29-1 Kabukicho, Shinjuku-ku, Tokyo)

Opening Hours: 10:00 - 20:00 (Last admission 19:30)

Admission Fees (tax included):

[Weekdays] General/University Students ¥2,400 / Junior & Senior High School Students ¥1,600 / Children (4-12 years old/Elementary School Students) ¥1,000

[Saturdays, Sundays, Holidays] General/University Students ¥2,600 / Junior & Senior High School Students ¥1,800 / Children (4-12 years old/Elementary School Students) ¥1,200

*Free for children 3 years old and under (must be accompanied by a guardian) *Children under school age must be accompanied by a guardian aged junior high school or older.

Ticket Sales: https://eplus.jp/hotelfloria_tokyo

Official Website: https://floria-tokyo.jp/

Official X: https://x.com/HotelFloria_JP

Official Instagram: https://www.instagram.com/hotelfloria.tokyo/

Organizers: Sony Creative Products Inc., d'strict

Planning: d'strict, Sanrio Entertainment Co., Ltd.

[d'strict]

d'strict is a digital design and art company that provides innovative visual experiences on a global scale, creating groundbreaking spatial experiences through content development utilizing digital media technology. Since its establishment in 2004, based in Seoul, the company has undertaken numerous cutting-edge projects, including the world's first indoor 4D art park 'LIVE PARK' (2011), public media art projects such as 'WAVE' (2020), 'Waterfall-NYC' (2021), 'Whale #2' (2021), and the globally expanding immersive art exhibition space 'Arte Museum' (2020-), captivating audiences worldwide.

Furthermore, d'strict has received over 80 international design awards, including 37 iF Design Awards and 13 Red Dot Awards. It is also ranked 7th in the world in the 'World’s Design & Architecture Studio' category of the official iF Design Award rankings.

Leveraging its outstanding content development capabilities and deep understanding of rapidly evolving digital media technology, d'strict is accelerating its global expansion. Currently, it offers a diverse range of services, including the immersive art exhibition space 'Arte Museum' operating in Korea, North America, China, and the MENA region, the media art content licensing platform 'LED.ART,' the experiential media art space for children 'Arte kids park,' and the touring exhibition series 'reSOUND.'

For details, please visit the official website: https://www.dstrict.com/

[Sony Creative Products Inc.]

Sony Creative Products Inc. develops a licensing business utilizing intellectual properties (IP) both domestically and internationally, including characters.

Furthermore, it promotes the location-based entertainment (LBE) business, which maximizes value by providing IP experiences, by leveraging its expertise.

Through consistent handling from business scheme construction to experience planning, marketing, product development, and facility operation in venues such as 'CREATIVE MUSEUM TOKYO' and 'YURAKUCHO MUSEUM,' which offer a variety of content including permanent museums and limited-time exhibitions, it achieves the maximization of IP and business value.

Official Website: https://www.scp.co.jp/