'Smile Smart Inn Naha Kume' to Rebrand Open on April 20, 2026! Smile Brand's Non-Contact Hotel to Debut in Naha, Okinawa

Hospitality Operations Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, Representative Director: Akio Tanaka), which operates hospitality businesses nationwide including hotels, inns, glamping, ski resorts, golf courses, food and beverage services, and childcare facilities, will rebrand and open 'Smile Smart Inn Naha Kume,' a hotel brand focused on non-contact services of the Smile Hotel chain, in Naha City, Okinawa Prefecture, on Monday, April 20, 2026. This will be the second hotel under the Smile Smart Inn brand nationwide, following 'Smile Smart Inn Hakata.' Exterior of 'Smile Smart Inn Naha Kume'

'Smile Smart Inn' is an accommodation-focused hotel brand that provides an efficient and comfortable lodging experience by introducing non-contact services such as smart check-in. With simple, functional rooms and smooth check-in/check-out processes, it caters to a wide range of needs for business and leisure travelers. 'Smile Smart Inn Naha Kume' is located in the Kume area in the heart of Naha City, offering convenient access as a base for sightseeing and business. It provides a smooth stay environment through non-contact services, ensuring comfort for various stays, from short-term to long-term. The Smile Hotel chain will continue to aim to provide a safe and comfortable lodging environment that meets the diversifying needs of travelers. Convenient Location as a Base for Naha Sightseeing and Business 'Smile Smart Inn Naha Kume' is situated in the Kume area in the center of Naha City, within walking distance of 'Asahibashi Station' and 'Kenchomae Station' on the Okinawa Urban Monorail (Yui Rail), making it easily accessible from Naha Airport. It is also close to Kokusai Dori, Okinawa's premier entertainment district, where guests can easily enjoy shopping, Okinawan cuisine, and souvenir hunting. The hotel is surrounded by spots where visitors can experience Okinawa's history and culture. Tourist attractions such as 'Naminoue Beach,' known as the only beach in Naha City, 'Naminoue-gu Shrine,' visited by many worshipers as one of the Ryukyu Hasso shrines, and 'Fukushuen Garden,' with its beautiful Chinese-style landscape, are all within walking distance. Furthermore, with a short trip, guests can easily access World Heritage sites like 'Shuri Castle,' which tells the history of the Ryukyu Kingdom, making it a convenient location as a base for exploring Okinawa. Naminoue Beach

Naminoue-gu Shrine