Looks like real mushrooms!? The "Guiltless Mushroom Parfait" with zero guilt.

At "BEB5 Karuizawa by Hoshino Resorts (BEB)," with the concept of "Rendezvous with the Chirping Forest," a collaboration event with Hokuto Co., Ltd. (hereinafter, Hokuto), a comprehensive mushroom company delivering smiles and health to dining tables from Shinshu, Nagano, will be held for the first time from September 1 to November 30, 2026. The highlight is the "Mushroom Parfait," available only at night, crafted so exquisitely it's mistaken for a real mushroom. Furthermore, a prime spot for enjoying the mushroom parfait amidst autumn leaves will appear in the public space "TAMARIBA." From the "Mushroom French Toast" that's good for your body in the morning to the unique and health-conscious mushroom-filled stay until the next morning, a unique and health-conscious stay is offered.

Background

Autumn is a season where opportunities to enjoy the long nights increase. Additionally, among women in their 20s and 30s, trends of "self-care consumption" to pamper oneself and "guilt-free" consumption, enjoying sweets while also being mindful of health, have become established. Therefore, BEB5 Karuizawa focused on "mushrooms," a specialty product of Nagano Prefecture (*1) that are low in calories and rich in dietary fiber. In collaboration with Hokuto, a comprehensive mushroom company, they developed the "Mushroom Parfait" to alleviate the guilt of eating sweets late at night, and the "Mushroom French Toast," perfect for recharging energy the next morning. The B vitamins in mushrooms and their function in regulating the intestinal environment (*2) support beauty and a healthy awakening. This proposes a stay that satisfies both mind and body, allowing everyone to enjoy staying up late together while easily and deliciously engaging in "kinoko-katsu" (mushroom activity).

(*1) Based on the results of the "Survey of Special Forest Products Production 2024" by the Forestry Agency. (*2) From the joint research "Effect of Continuous Mushroom Intake on Improving Intestinal Environment" by Metagen Inc. and Hokuto Co., Ltd.

Feature 1: Looks like real mushrooms!? The "Guiltless Mushroom Parfait" with zero guilt.

Your companion for late nights! Guilt-free mushroom parfait. Which one is real? Toppings recreated with sweets.

A guilt-free mushroom-filled night parfait, perfect as a companion for late nights, will be sold. Its greatest appeal is the dual achievement of a realistic appearance and an astonishingly authentic "deliciousness" as a dessert. Based on "chestnut" and "pear," which pair perfectly with the rich flavor of mushrooms, it is a supreme Mont Blanc style that allows you to savor the flavors of autumn. The glass is beautifully layered with crispy cacao crumble packed with the umami of dried shiitake mushrooms, smooth white chocolate cream enhanced by maitake mushroom powder, and refreshing pear sauce. With every spoonful, a harmony of rich flavors unfolds. Furthermore, the top is adorned with crispy meringue resembling Buna-shimeji and Buna-pii, condensed with the umami of mushrooms, and eringi-style cookies. It is a blissful dish where the natural umami of mushrooms and the delicate sweetness of the dessert are exquisitely balanced.

Feature 2: A prime spot for enjoying mushroom parfait, colored with autumn leaves and mushrooms, appears.

Yagura sofa colored with autumn leaves and mushrooms.

The entire 24-hour public space "TAMARIBA" will be decorated with autumn-themed foliage. The Yagura sofa at the entrance is a prime spot for enjoying mushroom parfait, with mushrooms hidden within the decorations. At night, lanterns and the bonfire in the courtyard illuminate the space, allowing you to spend time gazing at the fantastical autumn foliage. It is a space where you can fully enjoy the long autumn nights, chatting with everyone without worrying about the time.

Feature 3: Power up from the morning with the power of mushrooms! "Mushroom French Toast" full of umami.

A refreshing autumn morning! Power up with mushrooms. French toast to enjoy the umami and aroma of mushrooms.

The next morning, "Mushroom French Toast" made with plenty of Hokuto's mushrooms will be served. This appetizing dish combines slightly sweet French toast with savory, crisp sautéed mushrooms and a rich mushroom sauce based on maitake mushroom potage. On a chilly autumn morning, the warm sauce, infused with the umami and aroma of mushrooms, gently awakens the body, and the various nutrients such as vitamins, minerals, and dietary fiber contained in mushrooms support a healthy start to the day.

"Guiltless Mushroom Night" Overview

Period: September 1, 2026 - November 30, 2026

Price: Mushroom Parfait ¥1,670, Mushroom French Toast ¥1,650 (tax included for both)

Bonus: The first 50 customers to order each product will receive a "Mushroom Group Keychain" as a gift.

Location: Public Space "TAMARIBA"

Time: Mushroom Parfait 18:00 - 22:00 (Last Order 21:30), Mushroom French Toast 7:00 - 10:00

Target: Overnight guests only

Reservation: Not required

Notes: Limited quantity. Sales will end once supplies are depleted.

Hokuto Co., Ltd.

Hokuto Co., Ltd., headquartered in Nagano City, is Japan's largest "comprehensive mushroom enterprise" that consistently handles everything from mushroom research and development to production and sales. With its unique technology and strict quality control, it delivers safe and delicious mushrooms to dining tables. It aims to enrich food culture and contribute to a healthy diet.

* Buna-pii is a registered trademark of Hokuto Co., Ltd.

BEB5 Karuizawa by Hoshino Resorts

A hotel for young people with the concept of "More than an Izakaya, Less than a Trip - A Hotel Where Everyone Can Relax Casually." The 24-hour public space "TAMARIBA" is its symbol. Located at the entrance of the Karuizawa Hoshino Area, it is within walking distance of shopping, hot springs, and dining.

Address: 389-0195 Hoshino, Karuizawa-machi, Nagano

Phone: 050-3134-8098 (Hoshino Resorts Reservation Center)

Number of Rooms: 73 rooms / Check-in: 15:00 / Check-out: Around 11:00

Price: From ¥9,000 per night (per person when using a double room, tax included, meals not included)

Access: 15 minutes by taxi or Seibu Bus from JR Karuizawa Station

URL: https://hoshinoresorts.com/ja/hotels/beb5karuizawa

Official Account: @beb5karuizawa #beb5karuizawa #beb

What is "BEB"?

The concept is "More than an Izakaya, Less than a Trip - A Hotel Where Everyone Can Relax Casually." More stylish than a drinking party with your usual group. More casual than a trip. With playful guest rooms and lounges, and a 24-hour cafe. Bringing in your own food and drinks is encouraged, and breakfast and check-out can be delayed. It accommodates "outings" enjoyed according to your mood that day.

FACT BOX

  • Source: PR TIMES
  • Category: Event