Hoshinoya Okinawa - Pool at the Tida Suite (left) / Hoshinoya Fuji - Cabin (guest room) (right)
'Hoshinoya' offers an extraordinary, immersive escape through uniquely themed properties. Among its domestic and international locations, Hoshinoya Okinawa (Yomitan Village, Okinawa Prefecture)—the pinnacle of luxury nestled by the sea—and Hoshinoya Fuji (Fujikawaguchiko Town, Yamanashi Prefecture)—Japan's first glamping resort—have both been selected as part of the '100 Finalists' at the 'Hotel & Lodge Awards 2026', hosted by the renowned French travel magazine 'Hotel & Lodge'. Additionally, Hoshinoya Okinawa earned 3rd place globally in the Wellness category, while Hoshinoya Fuji secured a top 10 placement in the Hotel Villa category.
About the Hotel & Lodge Awards
The 'Hotel & Lodge Awards' is a globally recognized hospitality accolade hosted by 'Hotel & Lodge', a prestigious travel magazine widely read by affluent travelers and industry professionals across Europe, particularly in France. From luxury hotels worldwide, a panel of experts and journalists conducts rigorous evaluations to select the year's elite '100 Finalists'. The awards further recognize excellence in travel experience categories such as Wellness and Villa.
Wellness Category – Global 3rd Place: Hoshinoya Okinawa (Yomitan Village, Okinawa)
Spa offering treatments inspired by Okinawa’s natural elements
[Selection Rationale]
Hoshinoya Okinawa was highly praised as an ideal destination for a 'holistic Ryukyu retreat' deeply rooted in the culture and nature of Okinawa—one of the world’s renowned 'Blue Zones' known for longevity and well-being. The resort’s unparalleled ocean-facing location, immersive spa surrounded by lush nature, heated infinity pool, and diverse wellness programs designed to release tension and restore vitality were key factors in its recognition.
[Wellness Experience Programs]
'Okinawa Blue Zone Stay'
A 3-night, 4-day program that leverages Okinawa’s unique environment—Asia’s only Blue Zone—to learn from ancestral wisdom and traditions, exploring rich lifestyles and a sense of purpose for the 100-year life era.
(Details here: https://hoshinoresorts.com/ja/hotels/hoshinoyaokinawa/sp/bluezonestay/)
'All-Inclusive Solo Journey for Beauty and Wellness'
A year-round deep retreat program offering oceanfront accommodations, where guests nurture themselves through nature and traditional culture.
(Details here: https://drive.google.com/file/d/1h285EpxPEX_OQ2ptMJu0btefCNJw9ldb/view?usp=sharing)
Hotel Villa Category – Top 10: Hoshinoya Fuji (Fujikawaguchiko Town, Yamanashi)
Cabin terrace offering panoramic views of Lake Kawaguchi
[Selection Rationale]
The minimalist and refined guest cabins, designed by architect Tō Toshiie, were praised for 'redefining the concept of a villa'. Designed like a telescope opening to nature, the cabins frame breathtaking views of Lake Kawaguchi. The stay experience on the 'Cloud Terrace', which brings guests close to nature, and the signature dining experience 'Gastronomic Wild', which features local ingredients and culinary traditions from the northern foothills of Mount Fuji prepared with unique glamping techniques, were lauded for guiding guests toward essential healing.
[Programs to Enjoy Accommodations and Dining]
'Forest Wellness Solo Journey'
A 2-night, 3-day program offering healing through the nature of Mount Fuji’s northern foothills. Guests can enjoy forest cycling, in-room spa treatments, and gourmet meals using fresh local ingredients, providing a refreshing escape from daily stress.
(Details here: https://hoshinoresorts.com/ja/hotels/hoshinoyafuji/sp/hitoritabi/)
Hoshinoya Okinawa
Infinity pool overlooking the sunset over the ocean
A coastal resort that embodies a 'Gusuku residence'—elevating Ryukyu culture through life by the sea. Inspired by Okinawan historical sites, the property features a 'Gusuku Wall' and is surrounded by a natural coastline. Lush gardens, vibrant fields, oceanfront guest rooms, and cultural experience spaces create a luxurious retreat along the shoreline.
Address: 474 Gima, Yomitan Village, Nakagami District, Okinawa 904-0327
Phone: 050-3134-8091 (Hoshinoya Reservation Center)
Rooms: 100 rooms / Check-in: 15:00 / Check-out: 12:00
Rates: From ¥170,000 per night (per room, inclusive of tax and service charge, meals not included)
Access: Approximately 1 hour by car from Naha Airport (paid airport limousine bus available)
URL: https://hoshinoresorts.com/ja/hotels/hoshinoyaokinawa/
Hoshinoya Fuji
Japan’s first glamping resort: Hoshinoya Fuji
Nestled into a hillside overlooking Lake Kawaguchi, Hoshinoya Fuji is Japan’s first glamping resort*. Enjoy the warmth of a bonfire, experiential dining in a vast red pine forest, and the exhilaration of outdoor activities. Designed for year-round comfort, it delivers new values in travel across all seasons.
* Survey conducted October 2015 on 'glamping resorts' in Japan—internal research
Address: 1408 Ōishi, Fujikawaguchiko Town, Minamitsuru District, Yamanashi 401-0305
Phone: 050-3134-8091 (Hoshinoya Reservation Center)
Rooms: 40 rooms / Check-in: 15:00 / Check-out: 12:00
Rates: From ¥147,000 per night (per room, inclusive of tax and service charge, meals not included)
Access: Approximately 20 minutes by car from Kawaguchiko IC
URL: https://hoshinoresorts.com/ja/hotels/hoshinoyafuji/
Hoshinoya
Under the concept of 'Your front-row seat to the moment', Hoshinoya offers an overwhelming sense of escape through uniquely themed properties. Each location thoughtfully weaves in local climate, history, and culture, delivering unforgettable experiences that can only be enjoyed in that season. In 2025, the brand celebrates its 20th anniversary. In June 2026, 'Hoshinoya Nara Prison', utilizing a nationally designated cultural property, will open. 'Hoshinoya Asuka' is scheduled to open in 2027.
URL: https://hoshinoresorts.com/ja/brands/hoshinoya/
FACT BOX
- Source: PR TIMES
- Category: Event
- Products / services: Hotel Villa