[Aomori Prefecture x JAL x Hoshino Resorts] 'Noresore Aomori Trip Campaign 2026' Launches: 80-minute flights, 34-hour immersive stays.

Aomori Prefecture, Japan Airlines Co., Ltd. (JAL), and Hoshino Resorts are collaborating to run the 'Noresore Aomori Trip Campaign 2026' from June 1, 2026, to March 31, 2027.

This campaign leverages the convenience provided by JAL's four daily flights between Tokyo (Haneda) and Misawa, promoting a 'shortest flight, longest stay' concept. It proposes a new way of traveling that maximizes the time spent in Aomori with just an 80-minute flight. During the campaign, exclusive JAL Dynamic Packages will be available, featuring special experiences such as the 'Tange Mankitsu Ticket' at Aomoriya and 'Moss Capsule Toys' at Oirase Keiryu Hotel.

【Background】
Currently, JAL operates four daily flights between Tokyo (Haneda) and Misawa. Since 2022, this three-way collaboration has been working to solidify the popularity of this route by combining transportation convenience with Hoshino Resorts' lodging experiences. Last year, the route surpassed 270,000 annual passengers, reflecting strong demand.

This year's theme is 'Fall in love with 34 hours of Aomori in an 80-minute flight,' encouraging travelers to combine the first morning flight and the final evening flight to extend their on-site stay to approximately 34 hours.

【JAL Dynamic Package Perks】
- Product: JAL Dynamic Package (Organized by: Jalpak Co., Ltd.)
- Target Dates: Stays between June 1, 2026, and March 31, 2027
- Hotels: Aomoriya by Hoshino Resorts, Oirase Keiryu Hotel by Hoshino Resorts
- Perks: Aomoriya 'Tange Mankitsu Ticket', Oirase Keiryu Hotel 'Moss Capsule Toy' (*Applies only to bookings made at adult travel rates.)

【34-Hour Itinerary Models】
- Aomoriya by Hoshino Resorts: An active plan to immerse in local festivals and markets.
- Oirase Keiryu Hotel by Hoshino Resorts: A relaxing 'reward' trip plan focused on nature and contemporary art.