Hoshino Resorts Proposes 'Heat Acclimatization' Programs for Summer Preparation

Hoshino Resorts, which operates 77 facilities globally under the theme of 'Making Travel Fun,' is proposing programs to help guests 'acclimatize to heat' before the peak summer season. As record-breaking heat waves increase the risk of heatstroke, the company emphasizes the importance of starting gradual, enjoyable physical conditioning between May and June. By offering programs such as hot spring experiences, exercise, and cycling, guests can develop a body resistant to heat that they can maintain in their daily lives.

1. Kai Unzen (Nagasaki, Unzen Onsen): 'Unzen Jigoku Power Walk' A walking program that utilizes the heat of the 'Jigoku' (Hell) area. Guests wear specialized samue, walk at a fast pace, and perform stretching while sensing the geothermal heat. Bathing in hot springs follows to boost circulation.

2. BEB5 Karuizawa (Nagano, Karuizawa): 'BEB Pajama Travel Run' A loose-style jogging activity at an altitude of approximately 1,000m. Guests run in pajamas featuring items from 'FREAK'S STORE.' Designed for beginners, it includes bathing at Hoshino Onsen Tombo-no-Yu.

3. BEB5 Tsuchiura (Ibaraki, Tsuchiura): 'Morning Glow Scenic Cycling' A cycling program along Lake Kasumigaura to witness the sunrise. Rentable equipment allows for easy participation, encouraging steady perspiration through continuous exercise.