BEB5 Karuizawa: No troublesome preparations needed! 'Katte ni Beer Garden' (Do-it-yourself Beer Garden) to be held for the first time, enjoy casually in a summer resort with bring-your-own food and drinks
BEB5 Karuizawa will hold its first 'Katte ni Beer Garden' from June 1 to August 31, 2026, where guests can enjoy their favorite drinks and food freely in the hotel's public space 'TAMARIBA' or outdoors in the Karuizawa Hoshino Area, without any troublesome preparations. Self-smoking arrangements and item rentals are also available, offering a loose stay unbound by time or place.
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- 📰 Published: May 11, 2026 at 20:00
- 🔍 Collected: May 11, 2026 at 11:31
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Katte ni Beer Garden
BEB5 Karuizawa, a hotel with the concept of 'More than an izakaya, less than a journey – a hotel for everyone to relax loosely,' will hold its first 'Katte ni Beer Garden' from June 1 to August 31, 2026. There's no need for troublesome preparations! It's a beer garden where you can casually enjoy yourself in a summer resort, bringing your own favorite drinks and food to freely enjoy in the hotel's public space 'TAMARIBA.' Self-smoking arrangements and item rentals are also available, offering a loose stay unbound by time or place.
Background
In recent years, there has been a growing tendency in consumer behavior to find value in the time and experience spent at a place rather than in the product itself (*). On the other hand, due to the intense heat in summer, it has become difficult to spend long hours outdoors, and there is a demand for comfortable ways to spend time in limited environments. Karuizawa, known as a summer resort, is relatively cool even in summer and has an environment where you can spend time comfortably day and night. Leveraging the characteristic of BEB5 Karuizawa's 24-hour accessible public space 'TAMARIBA,' this event was planned with the desire for guests to enjoy their own beer garden in a cool environment without the hassle of preparation and cleanup.
*From Everise's 'Commentary Article on Changes in Consumer Behavior'
Feature 1: Stock up on your favorites from nearby areas or BEB Cafe's menu
Bring-your-own is free, available 24 hours at BEB Cafe
Around BEB5 Karuizawa, there are various shops perfect for shopping, such as 'Tsuruya Karuizawa Store,' a supermarket offering a wide selection of craft beers and original products, and 'Karuizawa Hoshino Area Harunire Terrace,' which is rich in delis incorporating seasonal ingredients. The real pleasure of this beer garden is being able to freely choose and bring in the delis and drinks that interest you on your way to the accommodation. In addition, the BEB Cafe within the hotel also offers items that go well with alcohol, such as herb-scented ajillo that stimulates the appetite, hearty sausages, and smoked Shinshu salmon. A free and unique evening begins from the time you discuss what to combine.
Feature 2: Arrange your usual dishes to your liking with self-smoking
Smoke cooker available in the courtyard
Not only can you enjoy the purchased delis and ingredients as they are, but the process of adding an extra touch with self-smoking is also part of the fun. By using a tabletop smoke cooker, the usual snacks like cheese and nuts gain a smoked aroma, transforming them into a higher-grade taste. The warmth and rich aroma, as if freshly made, further enhance the drinking experience. You can enjoy your favorite dish at your own pace in the 'TAMARIBA' surrounding the pleasant night breeze in the courtyard.
Location: Public space 'TAMARIBA' courtyard
Price: 500 yen (tax included)
Hours: 15:00-21:00
Feature 3: With lanterns and rugs in hand. A free beer garden utilizing the entire Karuizawa Hoshino Area
Stylish beer garden easily accessible from Hoshino Onsen Tombo-no-yu square
Not only the 'TAMARIBA' within the hotel, but also the outdoor spaces within the Karuizawa Hoshino Area become the stage for the beer garden. With a picnic basket containing items such as LED lanterns and rugs to decorate your table, you can choose your preferred comfortable spot, such as a courtyard surrounded by forests or benches. Since you are not tied to a specific venue, you can enjoy a loose time in your favorite spot, feeling the cool night breeze unique to a summer resort like Karuizawa. As the night deepens, head to the 24-hour open public space 'TAMARIBA.' It is also recommended to enjoy a long, quiet night of conversation without worrying about the time.
Contents: Basket, LED lantern, rug, dishes, glasses, cutlery, tray
Price: 1000 yen (tax included)
'Katte ni Beer Garden' Overview
Period: June 1 (Mon) - August 31 (Mon), 2026
Hours: 24 hours
*Smoke cooker rental only until 21:00
Location: BEB5 Karuizawa Public Space 'TAMARIBA' and others
Target: Guests
Price: Free participation (food and drinks are bring-your-own)
*Picnic basket set: 1,000 yen
Smoke cooker: 500 yen (both tax included)
Remarks: No reservation required, some equipment is limited in quantity
Katte ni Beer Garden
BEB5 Karuizawa by Hoshino Resorts
A hotel for the younger generation with the concept of 'More than an izakaya, less than a journey – a hotel for everyone to relax loosely.' The 24-hour accessible public space 'TAMARIBA' is its symbol. Located at the entrance of the Karuizawa Hoshino Area, you can enjoy shopping, hot springs, and dining within walking distance.
BEB5 Karuizawa by Hoshino Resorts
Location: 389-0195 Nagano Prefecture
BEB5 Karuizawa, a hotel with the concept of 'More than an izakaya, less than a journey – a hotel for everyone to relax loosely,' will hold its first 'Katte ni Beer Garden' from June 1 to August 31, 2026. There's no need for troublesome preparations! It's a beer garden where you can casually enjoy yourself in a summer resort, bringing your own favorite drinks and food to freely enjoy in the hotel's public space 'TAMARIBA.' Self-smoking arrangements and item rentals are also available, offering a loose stay unbound by time or place.
Background
In recent years, there has been a growing tendency in consumer behavior to find value in the time and experience spent at a place rather than in the product itself (*). On the other hand, due to the intense heat in summer, it has become difficult to spend long hours outdoors, and there is a demand for comfortable ways to spend time in limited environments. Karuizawa, known as a summer resort, is relatively cool even in summer and has an environment where you can spend time comfortably day and night. Leveraging the characteristic of BEB5 Karuizawa's 24-hour accessible public space 'TAMARIBA,' this event was planned with the desire for guests to enjoy their own beer garden in a cool environment without the hassle of preparation and cleanup.
*From Everise's 'Commentary Article on Changes in Consumer Behavior'
Feature 1: Stock up on your favorites from nearby areas or BEB Cafe's menu
Bring-your-own is free, available 24 hours at BEB Cafe
Around BEB5 Karuizawa, there are various shops perfect for shopping, such as 'Tsuruya Karuizawa Store,' a supermarket offering a wide selection of craft beers and original products, and 'Karuizawa Hoshino Area Harunire Terrace,' which is rich in delis incorporating seasonal ingredients. The real pleasure of this beer garden is being able to freely choose and bring in the delis and drinks that interest you on your way to the accommodation. In addition, the BEB Cafe within the hotel also offers items that go well with alcohol, such as herb-scented ajillo that stimulates the appetite, hearty sausages, and smoked Shinshu salmon. A free and unique evening begins from the time you discuss what to combine.
Feature 2: Arrange your usual dishes to your liking with self-smoking
Smoke cooker available in the courtyard
Not only can you enjoy the purchased delis and ingredients as they are, but the process of adding an extra touch with self-smoking is also part of the fun. By using a tabletop smoke cooker, the usual snacks like cheese and nuts gain a smoked aroma, transforming them into a higher-grade taste. The warmth and rich aroma, as if freshly made, further enhance the drinking experience. You can enjoy your favorite dish at your own pace in the 'TAMARIBA' surrounding the pleasant night breeze in the courtyard.
Location: Public space 'TAMARIBA' courtyard
Price: 500 yen (tax included)
Hours: 15:00-21:00
Feature 3: With lanterns and rugs in hand. A free beer garden utilizing the entire Karuizawa Hoshino Area
Stylish beer garden easily accessible from Hoshino Onsen Tombo-no-yu square
Not only the 'TAMARIBA' within the hotel, but also the outdoor spaces within the Karuizawa Hoshino Area become the stage for the beer garden. With a picnic basket containing items such as LED lanterns and rugs to decorate your table, you can choose your preferred comfortable spot, such as a courtyard surrounded by forests or benches. Since you are not tied to a specific venue, you can enjoy a loose time in your favorite spot, feeling the cool night breeze unique to a summer resort like Karuizawa. As the night deepens, head to the 24-hour open public space 'TAMARIBA.' It is also recommended to enjoy a long, quiet night of conversation without worrying about the time.
Contents: Basket, LED lantern, rug, dishes, glasses, cutlery, tray
Price: 1000 yen (tax included)
'Katte ni Beer Garden' Overview
Period: June 1 (Mon) - August 31 (Mon), 2026
Hours: 24 hours
*Smoke cooker rental only until 21:00
Location: BEB5 Karuizawa Public Space 'TAMARIBA' and others
Target: Guests
Price: Free participation (food and drinks are bring-your-own)
*Picnic basket set: 1,000 yen
Smoke cooker: 500 yen (both tax included)
Remarks: No reservation required, some equipment is limited in quantity
Katte ni Beer Garden
BEB5 Karuizawa by Hoshino Resorts
A hotel for the younger generation with the concept of 'More than an izakaya, less than a journey – a hotel for everyone to relax loosely.' The 24-hour accessible public space 'TAMARIBA' is its symbol. Located at the entrance of the Karuizawa Hoshino Area, you can enjoy shopping, hot springs, and dining within walking distance.
BEB5 Karuizawa by Hoshino Resorts
Location: 389-0195 Nagano Prefecture