【BEB5 Karuizawa】No hassle! Enjoy a carefree "DIY Beer Garden" in a summer resort, bringing your own food and drinks, first time held!

DIY Beer Garden

BEB5 Karuizawa, operating under the concept of "more than an izakaya, less than a journey, a hotel for everyone to spend time loosely," will host its first-ever "DIY Beer Garden" from June 1st to August 31st, 2026. There's no need for any troublesome preparations! It's a beer garden where you can freely bring your favorite alcoholic beverages and food to the hotel's public space "TAMARIBA" and enjoy yourselves casually in the cool summer resort of Karuizawa, avoiding the intense heat. Self-smoking options for customization and item rentals are also available, offering a loose stay unbound by time or place.

Background

In recent years, there has been a strong tendency in consumer behavior to value the time and experience spent on the spot more than the product itself (*). On the other hand, due to the intense summer heat, it has become difficult to spend long hours outdoors, necessitating a comfortable way of spending time in limited environments. Karuizawa, known as a summer resort, is relatively cool even in summer, providing a pleasant environment day and night. Leveraging the characteristic of BEB5 Karuizawa's 24-hour public space "TAMARIBA," this event was planned with the desire for guests to enjoy their own beer garden in a cool environment, without the hassle of preparation or cleanup.

*From Everise's "Article on Changes in Consumer Behavior"

Feature 1: Shopping in the surrounding area or picking favorites from the BEB Cafe menu

Bring your own food and drinks, available 24 hours at BEB Cafe

Around BEB5 Karuizawa, there are various shops perfect for shopping, such as "Tsuruya Karuizawa Store," which offers a rich selection of craft beers and original products, and "Karuizawa Hoshino Area Harunire Terrace," which is full of deli items made with seasonal ingredients. The real pleasure of this beer garden is being able to freely choose and bring in the deli items and drinks you're interested in on your way to the hotel. Additionally, the in-house BEB Cafe also offers items that go well with drinks, such as herb-scented ajillo that stimulates the appetite, hearty sausages, and smoked Shinshu salmon. A free night unique to you begins from the moment you discuss what to combine.

Feature 2: Arrange your usual dish to your liking with self-smoking

Smoke cooker available in the courtyard

Beyond just enjoying purchased deli items and ingredients as they are, the process of adding a special touch with self-smoking is also part of the fun. By using the tabletop smoke cooker, a smoky aroma is added to your usual snacks like cheese and nuts, transforming them into a higher-grade flavor. The warmth and rich aroma, as if freshly prepared, further enhance your drinking time. You can enjoy your favorite dish at your own pace in the "TAMARIBA" courtyard, surrounded by the pleasant evening breeze.

Location: Public space "TAMARIBA" courtyard

Price: 500 yen (tax included)

Hours: 15:00-21:00

Feature 3: With a lantern and rug in hand. A free beer garden utilizing the entire Karuizawa Hoshino Area

Easy and stylish beer garden in the square in front of Hoshino Onsen Tombo-no-yu

Not only the "TAMARIBA" inside the hotel but also the outdoor spaces within the Karuizawa Hoshino Area become venues for the beer garden. With a picnic basket set that includes items like LED lanterns and rugs to decorate your table, you can choose a comfortable spot, such as a courtyard surrounded by forests or benches, at your leisure. Since you are not restricted to a specific venue, you can enjoy a loose time in your favorite spot, feeling the cool evening breeze unique to a summer resort. And as the night deepens, head to the 24-hour public space "TAMARIBA." It's also recommended to enjoy a long night of quiet conversation without worrying about the time.

Contents: Basket, LED lantern, rug, tableware, glasses, cutlery, tray

Price: 1000 yen (tax included)

"DIY Beer Garden" Overview

Period: June 1st (Mon) - August 31st (Mon), 2026

Hours: 24 hours

*Smoke cooker rental only until 21:00

Location: BEB5 Karuizawa Public Space "TAMARIBA" and others

Target: Hotel guests

Price: Free participation (bring your own food and drinks)

*Picnic basket set: 1,000 yen

Smoke cooker: 500 yen (both tax included)

Remarks: No reservation required, some items limited in quantity

DIY Beer Garden

BEB5 Karuizawa by Hoshino Resorts

"More than an izakaya, less than a journey, a hotel for everyone to spend time loosely" is the concept for this hotel aimed at younger generations. The 24-hour public space "TAMARIBA" is its symbol. Located at the entrance of the Karuizawa Hoshino Area, you can enjoy shopping, hot springs, and dining within walking distance.

BEB5 Karuizawa by Hoshino Resorts

Location: 389-0195 Nagano Prefecture