[KEEN x LUCY Oze Hatomachi] First Collaboration! POP-UP Event to Fully Enjoy Mountain Time in Oze
KEEN and Hoshino Resorts' LUCY Oze Hatomachi are hosting a POP-UP event from April 29-30, 2026, at Hatomachi Pass. It features activities for stay guests and day-trippers, including a shoe vending machine.
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- 📰 Published: April 24, 2026 at 00:00
- 🔍 Collected: April 23, 2026 at 15:31
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Exterior of 'LUCY Oze Hatomachi' at Hatomachi Pass in Katashina Village, Gunma Prefecture, the gateway to Oze National Park.
The outdoor footwear brand KEEN and Hoshino Resorts' mountain hotel brand 'LUCY Oze Hatomachi by Hoshino Resorts' (hereafter LUCY Oze Hatomachi) will hold a POP-UP event for two days from April 29 to 30, 2026. Under the theme of 'Deepening the experience of staying with nature,' this event will offer a variety of content for both staying guests and day-trippers at Hatomachi Pass, the gateway to Oze.
Background of the Event
This collaboration was realized through the resonance between KEEN, which defines 'everywhere without a ceiling' as the outdoors and proposes innovative hybrid footwear that promotes the reduction of environmental impact, and LUCY Oze Hatomachi, which operates under the concept of 'a hotel where the best Oze hike begins.' Through this event, held in conjunction with the full opening of LUCY Oze Hatomachi, we hope to provide the joy of connecting deeply with nature to as many people as possible.
[LUCY Stay Guests Only] Evening time to feel the outdoors and look forward to the next day
LUCY Oze Hatomachi will fully open on April 29. For guests staying at LUCY Oze Hatomachi on April 29, we have prepared activities to fully enjoy the mountains even during the quiet night at Hatomachi Pass, along with the worldview of KEEN.
Image of bear bell making
1. KEEN x LUCY 'Collaborative Bear Bell Making'
The bear bell making, normally offered at LUCY Oze Hatomachi, becomes a special activity during the event period where you can print the KEEN logo using a laser printer. It is a practical item that can be used immediately for the next day's hike and remains a memory of the trip.
NEWPORT H2 Color: RAYA BLACK
2. Fitting experience by KEEN staff
You can take your time fitting KEEN's latest shoes and sandals during the evening. As preparation for tomorrow's hike, please carefully try on the perfect pair for your feet.
Craft beer with KEEN original label
3. Free evening drinks (cocoa and beer)
You can enjoy craft beer and hot cocoa for free as an accompaniment to post-dinner workshops and fittings, or while chatting about memories of your trip. The craft beer features a KEEN original label from Our Brewing in Fukui Prefecture. You can spend a relaxing mountain night with a beer clad in natural scenery or a warm cocoa in hand.
Stay Guest Exclusive Event Overview
Period: April 29, 2026, 18:00 - 20:00
Location: Hatomachi Base Cafe & Shop
Target: LUCY stay guests only
Fee: Free
[Day-Trip Event] Experience at Hatomachi Pass spending time feeling Oze's nature
In front of 'Hatomachi Base Cafe & Shop' at Hatomachi Pass, the gateway to Oze hiking, we will hold an event that day-trippers can easily join.
'World's Smallest KEEN Store'
1. Limited to 2 in Japan! Installation of the 'World's Smallest KEEN Store'
The 'World's Smallest KEEN Store', a vending machine where you can buy KEEN at any time—with only two units operating in Japan—will appear at Hatomachi Base. The installation period is scheduled from April 29 to the end of October. Furthermore, a special shoe sales corner will be set up next to it, allowing you to check the size and comfort on the spot and purchase with peace of mind.
Image of collaboration coaster
2. KEEN x LUCY Collaboration Workshop
We will hold workshops for making bead straps and original coasters using a laser printer. You can create your own original design as a memory of your trip to Oze.
Image of flower bean soft serve with KEEN monaka
3. Sales of flower bean soft serve with KEEN monaka
The famous 'flower bean soft serve ice cream' will be sold for a limited time of two days, accompanied by a crispy monaka wafer printed with the KEEN logo. The rich flavor of flower beans and this special, limited-time presentation make it the perfect reward after a hike. It has a cute form that will make you want to take pictures.
Day-Trip Event Overview
Period: April 29-30, 2026 (*Vending machine installation planned until the end of October)
Location: In front of Hatomachi Base Cafe & Shop
Target: LUCY Oze Hatomachi stay guests and day-trip guests
Fee: Free
Future Prospects
Following this spring event, we are planning another collaboration event in mid-September this year where you can experience 'Deepening the experience of staying with nature' by KEEN and LUCY Oze Hatomachi.
KEEN brand logo
About KEEN
KEEN, an outdoor footwear brand from Portland, Oregon, USA, defines 'everywhere without a ceiling' as the outdoors.
The outdoor footwear brand KEEN and Hoshino Resorts' mountain hotel brand 'LUCY Oze Hatomachi by Hoshino Resorts' (hereafter LUCY Oze Hatomachi) will hold a POP-UP event for two days from April 29 to 30, 2026. Under the theme of 'Deepening the experience of staying with nature,' this event will offer a variety of content for both staying guests and day-trippers at Hatomachi Pass, the gateway to Oze.
Background of the Event
This collaboration was realized through the resonance between KEEN, which defines 'everywhere without a ceiling' as the outdoors and proposes innovative hybrid footwear that promotes the reduction of environmental impact, and LUCY Oze Hatomachi, which operates under the concept of 'a hotel where the best Oze hike begins.' Through this event, held in conjunction with the full opening of LUCY Oze Hatomachi, we hope to provide the joy of connecting deeply with nature to as many people as possible.
[LUCY Stay Guests Only] Evening time to feel the outdoors and look forward to the next day
LUCY Oze Hatomachi will fully open on April 29. For guests staying at LUCY Oze Hatomachi on April 29, we have prepared activities to fully enjoy the mountains even during the quiet night at Hatomachi Pass, along with the worldview of KEEN.
Image of bear bell making
1. KEEN x LUCY 'Collaborative Bear Bell Making'
The bear bell making, normally offered at LUCY Oze Hatomachi, becomes a special activity during the event period where you can print the KEEN logo using a laser printer. It is a practical item that can be used immediately for the next day's hike and remains a memory of the trip.
NEWPORT H2 Color: RAYA BLACK
2. Fitting experience by KEEN staff
You can take your time fitting KEEN's latest shoes and sandals during the evening. As preparation for tomorrow's hike, please carefully try on the perfect pair for your feet.
Craft beer with KEEN original label
3. Free evening drinks (cocoa and beer)
You can enjoy craft beer and hot cocoa for free as an accompaniment to post-dinner workshops and fittings, or while chatting about memories of your trip. The craft beer features a KEEN original label from Our Brewing in Fukui Prefecture. You can spend a relaxing mountain night with a beer clad in natural scenery or a warm cocoa in hand.
Stay Guest Exclusive Event Overview
Period: April 29, 2026, 18:00 - 20:00
Location: Hatomachi Base Cafe & Shop
Target: LUCY stay guests only
Fee: Free
[Day-Trip Event] Experience at Hatomachi Pass spending time feeling Oze's nature
In front of 'Hatomachi Base Cafe & Shop' at Hatomachi Pass, the gateway to Oze hiking, we will hold an event that day-trippers can easily join.
'World's Smallest KEEN Store'
1. Limited to 2 in Japan! Installation of the 'World's Smallest KEEN Store'
The 'World's Smallest KEEN Store', a vending machine where you can buy KEEN at any time—with only two units operating in Japan—will appear at Hatomachi Base. The installation period is scheduled from April 29 to the end of October. Furthermore, a special shoe sales corner will be set up next to it, allowing you to check the size and comfort on the spot and purchase with peace of mind.
Image of collaboration coaster
2. KEEN x LUCY Collaboration Workshop
We will hold workshops for making bead straps and original coasters using a laser printer. You can create your own original design as a memory of your trip to Oze.
Image of flower bean soft serve with KEEN monaka
3. Sales of flower bean soft serve with KEEN monaka
The famous 'flower bean soft serve ice cream' will be sold for a limited time of two days, accompanied by a crispy monaka wafer printed with the KEEN logo. The rich flavor of flower beans and this special, limited-time presentation make it the perfect reward after a hike. It has a cute form that will make you want to take pictures.
Day-Trip Event Overview
Period: April 29-30, 2026 (*Vending machine installation planned until the end of October)
Location: In front of Hatomachi Base Cafe & Shop
Target: LUCY Oze Hatomachi stay guests and day-trip guests
Fee: Free
Future Prospects
Following this spring event, we are planning another collaboration event in mid-September this year where you can experience 'Deepening the experience of staying with nature' by KEEN and LUCY Oze Hatomachi.
KEEN brand logo
About KEEN
KEEN, an outdoor footwear brand from Portland, Oregon, USA, defines 'everywhere without a ceiling' as the outdoors.