[KAI] Launching '30 Hot Spring Ryokans, 30 Hot Spring Cultures', a New Project Expanding to 30 Facilities Nationwide by 2030 to Share Hot Spring Culture with the World

Hoshino Resorts has launched a new project to expand its hot spring ryokan brand 'KAI' to 30 locations across Japan by 2030, aiming to widely promote Japanese hot spring culture globally.
キャンペーンNQ 78/100出典:PR Times

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  • 📰 Published: April 22, 2026 at 14:30
  • 🔍 Collected: April 22, 2026 at 15:02 (32 min after Published)
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Under the theme of 'making travel fun,' Hoshino Resorts proposes stays tailored to the purpose of travel and how guests wish to spend their time. The company operates 76 facilities domestically and internationally (71 in Japan, 5 overseas), centering around six main brands: 'HOSHINOYA', which offers an overwhelmingly extraordinary experience; 'KAI', hot spring ryokans that convey local charm; 'RISONARE', resorts to experience nature; 'OMO', city-tourism hotels; 'BEB', hotels for relaxed stays; and 'LUCY', soul-stirring mountain hotels.