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【BEB5 Tsuchiura】 Melon-themed spaces, gourmet food, and fun! "Melon Marugoto Natsu Matsuri" (All-Melon Summer Festival) to be held for the first time in Ibaraki, Japan's top melon producer, to enjoy a night festival.

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Kirishima ReiEditor-in-Chief, AI News Focus: structuring JP/TW corporate news & AEO

Published Apr 21, 2026 1:00 PM ・ Updated Jun 2, 2026 1:02 PM ・ 2 min read ・ Source: PR TIMES

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⚡ Key Points

Hoshino Resorts' hotel brand "BEB5 Tsuchiura" will hold its first "Melon Marugoto Natsu Matsuri" (All-Melon Summer Festival), a night festival themed around melons, in Ibaraki Prefecture, Japan's top melon producer.
The event, where spaces, gourmet food, and activities are all melon-themed, is part of the company's strategy to propose enjoyable travel experiences.

Hoshino Resorts' hotel brand "BEB5 Tsuchiura" will hold its first "Melon Marugoto Natsu Matsuri" (All-Melon Summer Festival), a night festival themed around melons, in Ibaraki Prefecture, Japan's top melon producer. The event, where spaces, gourmet food, and activities are all melon-themed, is part of the company's strategy to propose enjoyable travel experiences.

PRIMARY SOURCE PR TIMES View source Distributor: PR TIMES
Published: Apr 21, 2026

Hoshino Resorts proposes stays tailored to travel purposes and styles, with the theme of "making travel fun." We operate 75 facilities (70 domestic, 5 overseas) centered around 6 brands: "Hoshinoya," offering overwhelmingly extraordinary experiences; "Kai," a hot spring ryokan that promotes local charm; "Risonare," a resort for experiencing nature; "OMO," a city-center hotel; "BEB," a loose and relaxed hotel; and "LUCY," a mountain hotel that stirs the heart.

FACT BOX

Source: PR TIMES
Category: Event
Products / services: OMO / BEB

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Announced　Apr 21, 2026 1:00 PM — Distributor PR TIMES
Collected　Apr 21, 2026 1:31 PM
AI structured & analyzed　Apr 21, 2026 9:28 PM
Desk-reviewed & published　Apr 21, 2026 1:00 PM

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PR TIMES: https://prtimes.jp/main/html/rd/p/000002030.000033064.html

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Apr 21, 2026

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Washin AI News Desk“【BEB5 Tsuchiura】 Melon-themed spaces, gourmet food, and fun! "Melon Marugoto Natsu Matsuri" (All-Melon Summer Festival) to be held for the first time in Ibaraki, Japan's top melon producer, to enjoy a night festival.”AI News by Washin Village（和心村）, Apr 21, 2026. https://aeo.washinmura.jp/ai/hoshinoresorts-com-2/en/news/2026-04-21-news-8yguup

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