[BEB5 Okinawa Seragaki] 'NEO Awamori Summer Night' Returns to Cool Down Summer Evenings

BEB5 Okinawa Seragaki by Hoshino Resorts will host the 'NEO Awamori Summer Night' event from June 1 to August 31, 2026. This event presents Awamori, Okinawa's signature liquor, as 'NEO Awamori'—a style that is easy to drink and visually appealing. In its second year, the event introduces 'Tropical Frozen Cocktails,' where guests can choose their favorite 'Oshi-Pake' (favorite package) Awamori to pour over frozen drinks. By proposing new ways to enjoy Awamori, the event offers a gateway for those who have never tried it to experience Okinawan culture. Guests can enjoy the cool summer nights of Okinawa with a drink in hand at 'TAMARIBA,' a public space decorated with Awamori bottles.

Background: In Okinawa, the decline in Awamori consumption among the younger generation is a serious issue. A 2021 survey showed that the number of people citing Awamori as their 'favorite liquor' had halved over six years. This event was planned with the desire to help the younger generation enjoy Awamori, an important part of Okinawan culture. By focusing on highly designed, modern packaging and diverse ways of enjoying the drink, we provide opportunities for young people to experience Awamori more casually.

Three Features of 'NEO Awamori Summer Night': 1. New! 'Tropical Frozen Cocktails' finished with 'Oshi-Pake' Awamori: Guests can choose from mango or pineapple flavors. By selecting a bottle with a pop-art design, guests can create their own 'NEO Awamori.' 2. 'NEO Awamori Sours' return: Featuring seasonal mango and pineapple, these refreshing drinks are perfect for the tropical climate. 3. 'TAMARIBA' decorated with Awamori bottles: The outdoor space will be adorned with wind chimes, lanterns, and candle holders made from Awamori bottles, creating a soothing atmosphere.