[BEB5 Karuizawa] Run in pajamas and recover with a second sleep. Introducing the ultimately relaxed 'BEB Pajama Travel Run' activity

Run in your pajamas! "BEB Pajama Travel Run"

"BEB5 Karuizawa by Hoshino Resorts," operating under the concept of "More than an Izakaya, less than a formal trip: a hotel where everyone can relax," will introduce the ultimately relaxed travel running activity, "BEB Pajama Travel Run," from May 18 to August 31, 2026. This activity involves running in pajamas and resetting your body by going back to sleep. The apparel for this activity features items from the highly popular select shop "FREAK'S STORE."
Taking advantage of the quasi-highland environment at an altitude of approximately 1,000 meters, we have reconstructed running—which traditionally has a stoic image—into "loose wellness" that also incorporates a sense of fashion. This is a program that beginners can easily participate in, enjoying the morning hours without worrying about distance or speed, and concluding with a hot spring bath and a second sleep.

Background
In recent years, the style of "travel running" (Tabi-Run), where people enjoy running at their travel destinations, has garnered attention. However, the percentage of people who run regularly is not necessarily high. Karuizawa is situated in a quasi-highland environment at an elevation of about 1,000m. Generally, it is said that physical stress during exercise changes at high altitudes compared to flatlands, creating conditions where one can easily feel the effects of physical activity even over short distances (*). Leveraging these environmental characteristics, we planned this package as a stress-free way to spend the morning, disregarding the distance or volume of running and eliminating the hassle of preparation.
*From the "Materials on High Altitude Training" by the Nagano Athletics Association

Feature 1: Head out as you are, no changing required! Loose wear featuring items from "FREAK'S STORE"
Loose wear and running shoes
For the "loose wear," which offers the relaxed comfort of pajamas while allowing you to run straight into the forest, we have adopted items from the hugely popular select shop "FREAK'S STORE." Because it combines functionality and fashion, there is zero hassle of bringing dedicated workout clothes or changing after waking up. You can wrap yourself in stylish, loose wear, step outside just as you woke up, and after running, return to your room for a second sleep—achieving the ultimate time-performance morning routine. Easy-to-run shoes for beginners can also be rented as a set.

Feature 2: I wasn't going to try hard, but I ended up running! A rewarding corn smoothie and a sleep-in bonus
Corn smoothie
As a post-run treat, we offer a smoothie made with corn, a taste of Karuizawa's summer. Nutrients like sugar and potassium will refresh and restore your body after exercising. While the program is fundamentally relaxed and indifferent to distance, for those who are drawn by the pleasant weather and realize, "I ended up running 5km without noticing!", we will reward your unexpected effort with a "late checkout" allowing you to use the room until 12:00 PM. After washing off the sweat at Hoshino Onsen Tombo-no-yu, you can enjoy your second sleep to your heart's content.

Feature 3: "Mist Walk" to experience the foggy forest on rainy days
"Mist Walk"—refreshing especially on rainy days
In case of rain, instead of aiming for a running distance, we will conduct a "Mist Walk," where you can walk at your own pace through the fog-enveloped forest. You can enjoy a natural side of Karuizawa different from sunny days while feeling the sound of rain, damp air, and the scent of the forest. After the walk, a corn smoothie is provided regardless of the distance, allowing you to spend a relaxing morning unique to rainy days.

About Hoshino Onsen Tombo-no-yu
Hoshino Onsen Tombo-no-yu
Participants of this activity will receive one admission ticket to Hoshino Onsen Tombo-no-yu. The free-flowing Hoshino Onsen is said to be highly effective in soothing muscle and joint pain. The indoor bath features a deep tub where you can comfortably soak up to your shoulders, while the open-air bath is surrounded by natural trees. The sauna with a window offers views of the natural landscape, and taking an outdoor air bath on the benches arranged around the 13-degree Celsius cold bath (available year-round) and the open-air bath is perfect for refreshing your body and mind after exercise.

"BEB Pajama Travel Run" Overview
Period: May 18 to August 31, 2026
Reservation: Accepted on the day at the front desk (first-come, first-served)
Capacity: 3 groups per day (1 to 3 people per group)
Price: 1,000 yen (per person, tax included, accommodation fee not included)
Inclusions:
- Corn smoothie
- Admission ticket to "Hoshino Onsen Tombo-no-yu" (for one use)
- Rental of "FREAK'S STORE" loose wear and running shoes
- Late checkout (only upon completing 5km, until 12:00 PM)
- Raincoat rental (only on rainy days)
Notes: Wear and running shoes are limited in size and quantity.