Turning the Enthusiasm of 'Oshi-katsu' into City Memories: OMO by Hoshino Resorts Updates Live Tourism into the 'Ultimate Participation Experience'
OMO by Hoshino Resorts has updated its services to cater to the growing 'Live Tourism' trend for concertgoers. It features guest-only lockers for pre-check-in luggage storage and the 'OMO Base' for fans to gather before and after events.
📋 Article Processing Timeline
- 📰 Published: April 8, 2026 at 20:30
- 🔍 Collected: April 8, 2026 at 12:00
- 🤖 AI Analyzed: April 20, 2026 at 16:20 (292h 20m after Collected)
In 2026, global travel trends have shifted from traditional sightseeing visiting iconic landmarks to 'live tourism,' where the main focus of the trip is experiencing 'moments' that can only be tasted in that specific location, such as concerts and sports events (*1). The tension-raising 'city-center' hotel 'OMO by Hoshino Resorts' responds to this global trend by proposing 'Live tourism to enjoy the whole city,' utilizing its locations close to various domestic event venues. For fans who passionately desire to get ready as quickly as possible, share the enthusiasm of the live event, and also experience the charm of the city, we will design a stay where they can fully enjoy both the event and the city by leveraging our neighborhood guides, the 'OMO Rangers,' and hotel facilities.
*1 Source: Travel Voice Tourism Industry News 'What is 'Live Tourism' driving travel demand in 2026? Solar eclipses, concerts, World Cups, etc. - 'Moments' become the purpose of travel'
## About Live Tourism
In 2024, the live event market recorded a historic high of 760.5 billion yen, with a mobilized audience of 85.61 million (*2). This momentum shows no signs of stopping, and 'live tourism,' where the primary purpose is attending a live event, is establishing itself as a new standard for travel. Consequently, hotels are evolving from merely places to stay into crucial bases for preparing for the important 'battle' (the event) and soaking in its afterglow. Without interrupting the excitement of the event, we elevate the stay itself to be part of the live experience, proposing a new form of urban tourism where you enjoy the entire city.
*2 Source: Live Entertainment White Paper (2024)
## Feature 1: Drop your luggage and travel light to the live event with 'Guest-only Lockers'
'I want to drop off my large luggage before the concert and head to the venue in perfect condition. But lockers near stations and venues are always full...' OMO solves this urgent problem for traveling fans. The facility is fully equipped with locker rooms exclusively for guests. Luggage storage before and after check-in is smooth, allowing you to drop off unnecessary items, grab only the essential goods, and head to the venue completely unburdened.
## Feature 2: 'OMO Base' to prepare before the live event and relax comfortably afterward
*1 Source: Travel Voice Tourism Industry News 'What is 'Live Tourism' driving travel demand in 2026? Solar eclipses, concerts, World Cups, etc. - 'Moments' become the purpose of travel'
## About Live Tourism
In 2024, the live event market recorded a historic high of 760.5 billion yen, with a mobilized audience of 85.61 million (*2). This momentum shows no signs of stopping, and 'live tourism,' where the primary purpose is attending a live event, is establishing itself as a new standard for travel. Consequently, hotels are evolving from merely places to stay into crucial bases for preparing for the important 'battle' (the event) and soaking in its afterglow. Without interrupting the excitement of the event, we elevate the stay itself to be part of the live experience, proposing a new form of urban tourism where you enjoy the entire city.
*2 Source: Live Entertainment White Paper (2024)
## Feature 1: Drop your luggage and travel light to the live event with 'Guest-only Lockers'
'I want to drop off my large luggage before the concert and head to the venue in perfect condition. But lockers near stations and venues are always full...' OMO solves this urgent problem for traveling fans. The facility is fully equipped with locker rooms exclusively for guests. Luggage storage before and after check-in is smooth, allowing you to drop off unnecessary items, grab only the essential goods, and head to the venue completely unburdened.
## Feature 2: 'OMO Base' to prepare before the live event and relax comfortably afterward
FAQ
What is the OMO live tourism service?
The OMO live tourism service is designed to enhance the convenience of concert tour attendees (fan activity layer) by providing dedicated lockers for luggage storage and an OMO base where fans can interact with each other.
Can I store my luggage before check-in?
Yes, the facility is equipped with a locker room exclusively for guests, allowing you to store your luggage smoothly before and after check-in.
What is the OMO base?
The OMO base is a public space where fans can prepare before the live event and relax together after the event, enjoying the afterglow of the performance.