[Hoshino Resorts] Celebrating New Beginnings with Regional Culture, from Original Nebuta Shows to Traditional Okinawan Awamori. Hoshino Resorts Holds 'Experiential Initiation Ceremony' for 2026 at 5 Locations Nationwide
Hoshino Resorts held its '2026 Spring Initiation Ceremony' on April 3, welcoming approx. 300 new employees. The event featured the traditional 'Pledge Handprint' and regional cultural experiences at 5 locations nationwide.
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- 📰 Published: April 6, 2026 at 19:00
- 🔍 Collected: April 6, 2026 at 10:31
- 🤖 AI Analyzed: April 21, 2026 at 01:11 (350h 39m after Collected)
Hoshino Resorts, which operates 75 facilities domestically and internationally under the theme of "making travel fun", held its "2026 Spring Initiation Ceremony" on April 3, 2026, at a total of 5 locations from Hokkaido to Okinawa. This year, the company welcomed approximately 300 new employees. After a greeting from CEO Yoshiharu Hoshino, the new employees forcefully pressed their handprints in the traditional "Pledge Handprint" ceremony, an event symbolizing the establishment of an equal relationship with the company and their determination for the future. To conclude the ceremony, events were held to let them experience the charm of each region, such as participating as "Haneto" dancers in the Aomori Nebuta Festival in Aomori Prefecture, and experiencing an "Awamori Concierge" in Okinawa Prefecture. The new employees felt the joy and true thrill of travel firsthand, their hearts swelling with expectations. Following the ceremony, they will learn about the organization's values and culture at a 4-day new employee training program called "Warm-up Camp" before taking up their posts at facilities nationwide.
**"Pledge Ceremony" to Form a Bond with Handprints**
At the "Pledge Ceremony", which has been held since 2003, CEO Yoshiharu Hoshino and staff from the assigned facilities presented words of encouragement and welcoming senryu (short poems) to the new employees. After composing return poems, the new employees participated in the traditional "Pledge Handprint" event. Each person pressed their handprint forcefully onto a white cloth, embedding their individual thoughts and feelings. This handprint embodies the company's promise to help employees beyond a legal employment relationship, and the new employees' determination to contribute to the organizational culture they will soon learn.
**Learning the Joy and Difficulty of Thinking and Expressing Oneself at the New Employee Training "Warm-up Camp"**
Every year, the training program has a set theme, and the theme for 2026 is "CAMP!CAMP!!CAMP!!!". Hoshino Resorts aims to be an autonomous organization that maintains its competitiveness over the long term. In an era of extremely rapid change and high uncertainty, the ability to formulate questions, make judgments, and express oneself is required of each individual more than ever before. For new employees starting their careers in this rapidly changing modern world, it is crucial not only to acquire skills as business professionals but also to learn the joy and difficulty of finding solutions without clear answers.
**"Pledge Ceremony" to Form a Bond with Handprints**
At the "Pledge Ceremony", which has been held since 2003, CEO Yoshiharu Hoshino and staff from the assigned facilities presented words of encouragement and welcoming senryu (short poems) to the new employees. After composing return poems, the new employees participated in the traditional "Pledge Handprint" event. Each person pressed their handprint forcefully onto a white cloth, embedding their individual thoughts and feelings. This handprint embodies the company's promise to help employees beyond a legal employment relationship, and the new employees' determination to contribute to the organizational culture they will soon learn.
**Learning the Joy and Difficulty of Thinking and Expressing Oneself at the New Employee Training "Warm-up Camp"**
Every year, the training program has a set theme, and the theme for 2026 is "CAMP!CAMP!!CAMP!!!". Hoshino Resorts aims to be an autonomous organization that maintains its competitiveness over the long term. In an era of extremely rapid change and high uncertainty, the ability to formulate questions, make judgments, and express oneself is required of each individual more than ever before. For new employees starting their careers in this rapidly changing modern world, it is crucial not only to acquire skills as business professionals but also to learn the joy and difficulty of finding solutions without clear answers.