[Hoshinoya Okinawa] Renewal of the 'Okinawa Blue Zone Stay' to Find 'Ikigai' in the 100-Year Life Era, in Okinawa, One of Only 5 Blue Zones in the World

'Hoshinoya' provides an overwhelming escape from the ordinary with unique themes at each facility. At 'Hoshinoya Okinawa,' the pinnacle of Okinawa luxury embraced by the sea, the 'Okinawa Blue Zone Stay' will be renewed starting June 1, 2026, to help guests find their 'IKIGAI' (purpose in life) in the 100-year life era in Okinawa, recognized as one of only five Blue Zones in the world. This program focuses on 'IKIGAI' (*1), which serves as nourishment for living tomorrow, going beyond simple health methods. Learning from the '9 Rules' of the world's centenarians, it holds workshops to learn directly from Ryukyuan cuisine inheritors, in addition to traditional crafts experiences. Through interacting with people passing down traditional culture to the future, guests will encounter the secrets to enriching their lives, not just physical and mental health. Surrounded by nature with a mild climate and the ocean spreading right before the guest rooms, we propose a 4-day, 3-night stay that transforms the wisdom of longevity rooted in Okinawa into the 'power to live tomorrow.'

Background A Blue Zone refers to a special region, with only five designated worldwide, where many healthy and long-lived people reside, and Okinawa is one of them. The '9 Rules for Health and Longevity' includes having a clear sense of purpose, and the uniquely Japanese concept of 'IKIGAI' is attracting attention from around the world as a keyword for leading a fulfilling life. The foundation of longevity in Okinawa is not merely dietary or exercise habits, but a spirituality that finds small joys in daily activities. In this program, guests will learn the essence of longevity rooted in Okinawa through the traditions and lifestyles breathing within the island. By meeting people with a clear sense of purpose who inherit Okinawan culture, we hope guests will find hints for living tomorrow. *1 Reference: 'Ikigai: The Secret of Japanese Happiness That Surprises the World' by Kenichiro Mogi (2022).

The 9 Rules of 'Health' and 'Longevity' Learned from the World's Centenarians (*2) 1. Move Naturally (Keep up moderate exercise) 2. 80% Rule (Control calorie intake by eating until 80% full) 3. Plant Slant (Eat plant-based foods) 4. Wine @ 5 (Consume red wine/alcohol in moderation) 5. Purpose (Have a clear sense of purpose) 6. Downshift (Slow down life) 7. Belong (Have faith) 8. Loved Ones First (Prioritize family) 9. Right Tribe (Connect with people) *2 Reference: 'The Blue Zones, Second Edition' by Dan Buettner (2012).

1. Learn and Taste Okinawa's Cuisine of Longevity from a Ryukyuan Cuisine Inheritor