[BEB5 Okinawa Seragaki] Enjoy a cool summer night with 'NEO Awamori Summer Night' held again this year
Hoshino Resorts' BEB5 Okinawa Seragaki will host 'NEO Awamori Summer Night' from June 1 to August 31, 2026. This event aims to make Awamori, Okinawa's representative liquor, more appealing and accessible to younger generations who are moving away from it, creating an opportunity to experience Okinawan culture.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 21:00
- 🔍 Collected: April 1, 2026 at 13:39 (16h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 04:29 (494h 49m after Collected)
BEB5 Okinawa Seragaki (BEB) by Hoshino Resorts will once again host the "NEO Awamori Summer Night" event from June 1 to August 31, 2026. This event allows guests to enjoy Awamori, Okinawa's representative alcoholic beverage, as "NEO Awamori" – easy to drink and visually appealing. Entering its second year, this year features the new "Tropical Frozen Cocktail," where guests choose their favorite "Oshi-Pake Awamori" (Awamori with unique packaging) to pour over a frozen drink. This offers a new way to enjoy Awamori, even for those who have never tried it, providing an opportunity to experience Okinawan culture. Guests can comfortably enjoy Okinawa's summer nights with a drink in hand at "TAMARIBA," a public space adorned with decorations made from Awamori bottles.
Background
In Okinawa Prefecture, the decline in Awamori consumption, especially among younger generations, is a serious issue. A 2021 survey (*) showed that the number of people who named Awamori as their "favorite alcoholic beverage" decreased by about half over six years. This event was planned with the desire for younger generations to also enjoy Awamori, an important part of Okinawan culture. By focusing on modern, design-conscious packaging and diverse ways of enjoying Awamori that break from traditional styles, the event aims to provide an opportunity for young people to experience Awamori "more casually."
*Reference: Ryukyu Shimpo 2021 Prefectural Awareness Survey
### Three Features of "NEO Awamori Summer Night"
### 1. New! "Tropical Frozen Cocktail" finished with Oshi-Pake Awamori
Introducing the new "Tropical Frozen Cocktail," based on visually vibrant tropical fruit frozen drinks. Guests can choose from two types: rich and sweet mango, or refreshing and sour pineapple. It doesn't look like Awamori at first glance.
Background
In Okinawa Prefecture, the decline in Awamori consumption, especially among younger generations, is a serious issue. A 2021 survey (*) showed that the number of people who named Awamori as their "favorite alcoholic beverage" decreased by about half over six years. This event was planned with the desire for younger generations to also enjoy Awamori, an important part of Okinawan culture. By focusing on modern, design-conscious packaging and diverse ways of enjoying Awamori that break from traditional styles, the event aims to provide an opportunity for young people to experience Awamori "more casually."
*Reference: Ryukyu Shimpo 2021 Prefectural Awareness Survey
### Three Features of "NEO Awamori Summer Night"
### 1. New! "Tropical Frozen Cocktail" finished with Oshi-Pake Awamori
Introducing the new "Tropical Frozen Cocktail," based on visually vibrant tropical fruit frozen drinks. Guests can choose from two types: rich and sweet mango, or refreshing and sour pineapple. It doesn't look like Awamori at first glance.