Horus AI Launches App Development Service for Apps in ChatGPT
Horus AI Inc. has launched a custom app development service for OpenAI's "Apps in ChatGPT." The service helps businesses like e-commerce and reservation services to build new customer touchpoints by allowing them to guide users to their services within ChatGPT.
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- 📰 Published: April 7, 2026 at 23:17
- 🔍 Collected: April 7, 2026 at 15:00
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Horus AI Inc. (Headquarters: Suita, Osaka; CEO: Koichiro Kato) has launched a custom app development service for "Apps in ChatGPT" provided by OpenAI.
This service is for web service providers such as e-commerce sites, reservation services, and portal sites, and it builds app integrations that can guide users to their company's product information and services through conversations on ChatGPT.
The starting point for users searching for products and services is expanding beyond search engines and on-site search to include chat AI.
In the future, it is believed that the customer experience where AI presents options and the user makes the final choice will become increasingly important. Horus AI aims to build a customer experience where users can naturally encounter products and services that suit them through conversations with ChatGPT.
## About Apps in ChatGPT
Apps in ChatGPT is a system that allows you to add and use apps within ChatGPT.
Companies can deliver product information, reservation information, and more in the flow of conversation through apps connected to their own databases and existing systems, designing new touchpoints with users.
For details, please refer to the official OpenAI page.
https://chatgpt.com/features/apps/
## Service Features
### 1. Create New Customer Touchpoints on ChatGPT
We design a user flow where customers can encounter products and services starting from a conversation on ChatGPT, not just after visiting the company's website. This leads to creating new touchpoints different from search or site navigation.
### 2. Design a Purchase Experience that is Easy to Compare in Conversation
Even when the user's request is vague, we design an experience where product information, reviews, availability, and pricing information can be presented in conversation while organizing the conditions. We create a flow where AI presents options, and the user can choose while comparing.
### 3. Comprehensive Support from Planning to Implementation and Introduction
We provide comprehensive support according to each company's requirements, from organizing consultation content to app design and development, connection with existing systems, and preparation for release. We proceed with implementation while also considering improvements after the start of operation.
## Usage Image
Product search, comparison, reservation, and proposal of candidates according to conditions can be performed as follows.
This service is for web service providers such as e-commerce sites, reservation services, and portal sites, and it builds app integrations that can guide users to their company's product information and services through conversations on ChatGPT.
The starting point for users searching for products and services is expanding beyond search engines and on-site search to include chat AI.
In the future, it is believed that the customer experience where AI presents options and the user makes the final choice will become increasingly important. Horus AI aims to build a customer experience where users can naturally encounter products and services that suit them through conversations with ChatGPT.
## About Apps in ChatGPT
Apps in ChatGPT is a system that allows you to add and use apps within ChatGPT.
Companies can deliver product information, reservation information, and more in the flow of conversation through apps connected to their own databases and existing systems, designing new touchpoints with users.
For details, please refer to the official OpenAI page.
https://chatgpt.com/features/apps/
## Service Features
### 1. Create New Customer Touchpoints on ChatGPT
We design a user flow where customers can encounter products and services starting from a conversation on ChatGPT, not just after visiting the company's website. This leads to creating new touchpoints different from search or site navigation.
### 2. Design a Purchase Experience that is Easy to Compare in Conversation
Even when the user's request is vague, we design an experience where product information, reviews, availability, and pricing information can be presented in conversation while organizing the conditions. We create a flow where AI presents options, and the user can choose while comparing.
### 3. Comprehensive Support from Planning to Implementation and Introduction
We provide comprehensive support according to each company's requirements, from organizing consultation content to app design and development, connection with existing systems, and preparation for release. We proceed with implementation while also considering improvements after the start of operation.
## Usage Image
Product search, comparison, reservation, and proposal of candidates according to conditions can be performed as follows.