HORIZON Exhibits at FaW TOKYO Spring 2026: "ZEN SHADE", a Smart Parasol for Men that Blends into the Urban Landscape
HORIZON will showcase "ZEN SHADE", a minimally designed, horizontal square men's parasol inspired by Zen aesthetics, at FaW TOKYO Spring 2026. Weighing only 160g, it offers a quiet presence for urban living.
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- 📰 Published: April 1, 2026 at 23:33
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A quiet sunshade for people walking in the city
HORIZON, a company planning and selling lifestyle products (Location: Kita-ku, Okayama City; Representative: Yoko Ito), will exhibit Japan's first "horizontal and square" men's parasol, "ZEN SHADE", at the comprehensive fashion exhibition "FaW TOKYO (Designer's Gate)" held at Tokyo Big Sight from April 8 (Wed) to 10 (Fri), 2026. At this exhibition, you can actually pick it up and confirm its presence.
It has been available on the official online shop since March 2026, and can currently be purchased at the online store.
ZENSHADE Official Store: https://horizon-2028762.myshopify.com/
A quiet sunshade for walking in the city
Under strong sunlight, people unconsciously hold up their hands to create shade around their faces. ZEN SHADE is a parasol that gives shape to that unconscious gesture.
Instead of covering the whole area widely, it casts shade only on the face, eyes, and head—the bare minimum required. The small square kept horizontal accompanies the body's movements and functions without asserting itself excessively.
Due to its lightness, it is not so much something to "hold" as a tool that acts as an extension of everyday movements.
The small square kept horizontal adds just the necessary amount of shade.
Zen Aesthetics
A form that emerges from the aesthetics of subtraction
The design of ZEN SHADE is rooted in the aesthetics of Japanese Zen. Rather than adding elements, its outline is refined by stripping them away. The square silhouette references the composition of tatami mats and shoji screens, blending naturally into the linear landscape of the city.
Materials and Details
The main body weight is approximately 160g, and it is about 28cm when folded. The fabric uses cotton cloth dyed in Kojima, Kurashiki City, Okayama Prefecture. A tranquil texture is layered in the details, such as a natural maple handle, leather strap, and magnetic mechanism. It is crafted to naturally fit in your hand, a feeling that can only be experienced when held.
Universality behind the form
Launched on the US crowdfunding platform "Kickstarter" in 2025.
It garnered a certain level of interest in multiple countries with different regions and climates. The fact that it was accepted as "a single minimalist sculptural object" even in environments unfamiliar with the culture of parasols suggests the universality that ZEN SHADE possesses.
Positioning as an extension of attire
ZEN SHADE is designed not merely as a tool for functionality but with the premise of being juxtaposed with attire. It occupies a different position from hats or sunglasses, yet exists naturally within light summer fashion.
Even on the sales floor, it is envisioned not for functional appeal but as a product that creates white space (breathing room) in a space.
Media Coverage
ZEN SHADE has been introduced by several media outlets, including the tech culture media "Gizmodo Japan".
Real exhibition at FaW TOKYO (Fashion World Tokyo)
Booth Number: DG-32
At this exhibition, you can check the motion of opening and closing, the structure that remains horizontal, the texture of the materials, and its appearance when held.
The tension and lightness of straight lines cannot be fully conveyed through photographs or numbers. Please confirm that sensation at the venue.
■ Exhibition Overview
Exhibition Name: FaW TOKYO (Designer's Gate)
Dates: April 8 (Wed) - 10 (Fri), 2026
Venue: Tokyo Big Sight, South Halls 1-4
Access: https://www.bigsight.jp/visitor/access/
DESIGNER'S GATE Booth Number: DG-32
You can pre-register for attendance from the following URL.
▶ Visitor Registration & Booth Information
Visitor Badge URL: https://www.fashion-tokyo.jp/spring/ja-jp/register.html?code=1607263365493733-JRX
■ Product Overview
Product Name: Smart Parasol for Men for Clear Weather "ZEN SHADE"
Price: 18,000 JPY (19,800 JPY including tax)
Size: Four sides approx. 45cm / Total length approx. 55cm (when in use) approx. 28cm (when folded)
Weight: Approx. 160g
Fabric: 100% Cotton (Made in Kojima, Kurashiki City, Okayama Prefecture)
Utility Model Registration No. 3228653
Design Registration No. 1677896
■ Published Articles
Gizmodo Japan: https://news.yahoo.co.jp/articles/4e825578630f3c9c6fd44254e43e3d231e721f21
■ Company Overview
Company Name: HORIZON
Location: 3-4 Amaseminamimachi, Kita-ku, Okayama City
Representative: Yoko Ito
Business Content: Planning and sales of living spaces and lifestyle products
Official Website: https://zenshade.jp
Instagram: https://www.instagram.com/zenshade.horizon
Official Online Shop: https://horizon-2028762.myshopify.com/
Contact: HORIZON (Contact: Ito) Email: zenshade2025@outlook.jp
HORIZON, a company planning and selling lifestyle products (Location: Kita-ku, Okayama City; Representative: Yoko Ito), will exhibit Japan's first "horizontal and square" men's parasol, "ZEN SHADE", at the comprehensive fashion exhibition "FaW TOKYO (Designer's Gate)" held at Tokyo Big Sight from April 8 (Wed) to 10 (Fri), 2026. At this exhibition, you can actually pick it up and confirm its presence.
It has been available on the official online shop since March 2026, and can currently be purchased at the online store.
ZENSHADE Official Store: https://horizon-2028762.myshopify.com/
A quiet sunshade for walking in the city
Under strong sunlight, people unconsciously hold up their hands to create shade around their faces. ZEN SHADE is a parasol that gives shape to that unconscious gesture.
Instead of covering the whole area widely, it casts shade only on the face, eyes, and head—the bare minimum required. The small square kept horizontal accompanies the body's movements and functions without asserting itself excessively.
Due to its lightness, it is not so much something to "hold" as a tool that acts as an extension of everyday movements.
The small square kept horizontal adds just the necessary amount of shade.
Zen Aesthetics
A form that emerges from the aesthetics of subtraction
The design of ZEN SHADE is rooted in the aesthetics of Japanese Zen. Rather than adding elements, its outline is refined by stripping them away. The square silhouette references the composition of tatami mats and shoji screens, blending naturally into the linear landscape of the city.
Materials and Details
The main body weight is approximately 160g, and it is about 28cm when folded. The fabric uses cotton cloth dyed in Kojima, Kurashiki City, Okayama Prefecture. A tranquil texture is layered in the details, such as a natural maple handle, leather strap, and magnetic mechanism. It is crafted to naturally fit in your hand, a feeling that can only be experienced when held.
Universality behind the form
Launched on the US crowdfunding platform "Kickstarter" in 2025.
It garnered a certain level of interest in multiple countries with different regions and climates. The fact that it was accepted as "a single minimalist sculptural object" even in environments unfamiliar with the culture of parasols suggests the universality that ZEN SHADE possesses.
Positioning as an extension of attire
ZEN SHADE is designed not merely as a tool for functionality but with the premise of being juxtaposed with attire. It occupies a different position from hats or sunglasses, yet exists naturally within light summer fashion.
Even on the sales floor, it is envisioned not for functional appeal but as a product that creates white space (breathing room) in a space.
Media Coverage
ZEN SHADE has been introduced by several media outlets, including the tech culture media "Gizmodo Japan".
Real exhibition at FaW TOKYO (Fashion World Tokyo)
Booth Number: DG-32
At this exhibition, you can check the motion of opening and closing, the structure that remains horizontal, the texture of the materials, and its appearance when held.
The tension and lightness of straight lines cannot be fully conveyed through photographs or numbers. Please confirm that sensation at the venue.
■ Exhibition Overview
Exhibition Name: FaW TOKYO (Designer's Gate)
Dates: April 8 (Wed) - 10 (Fri), 2026
Venue: Tokyo Big Sight, South Halls 1-4
Access: https://www.bigsight.jp/visitor/access/
DESIGNER'S GATE Booth Number: DG-32
You can pre-register for attendance from the following URL.
▶ Visitor Registration & Booth Information
Visitor Badge URL: https://www.fashion-tokyo.jp/spring/ja-jp/register.html?code=1607263365493733-JRX
■ Product Overview
Product Name: Smart Parasol for Men for Clear Weather "ZEN SHADE"
Price: 18,000 JPY (19,800 JPY including tax)
Size: Four sides approx. 45cm / Total length approx. 55cm (when in use) approx. 28cm (when folded)
Weight: Approx. 160g
Fabric: 100% Cotton (Made in Kojima, Kurashiki City, Okayama Prefecture)
Utility Model Registration No. 3228653
Design Registration No. 1677896
■ Published Articles
Gizmodo Japan: https://news.yahoo.co.jp/articles/4e825578630f3c9c6fd44254e43e3d231e721f21
■ Company Overview
Company Name: HORIZON
Location: 3-4 Amaseminamimachi, Kita-ku, Okayama City
Representative: Yoko Ito
Business Content: Planning and sales of living spaces and lifestyle products
Official Website: https://zenshade.jp
Instagram: https://www.instagram.com/zenshade.horizon
Official Online Shop: https://horizon-2028762.myshopify.com/
Contact: HORIZON (Contact: Ito) Email: zenshade2025@outlook.jp
FAQ
What kind of product is 'ZEN SHADE'?
It is a men's parasol featuring a horizontal, square, minimalist design inspired by Zen aesthetics. Weighing about 160g, it casts shade only on essential areas like the face and head.
Where can I purchase ZEN SHADE?
It has been available for purchase on the official online shop since March 2026.
What can I experience at the FaW TOKYO exhibition?
You can check the opening/closing mechanics, the horizontal structure, the texture of materials like Kojima-made cotton cloth, and its actual lightness and feel when held.