Horii Food Service Co., Ltd. (Head Office: Mito City, Ibaraki Prefecture, President: Akihisa Fujita), which operates the Buongiorno Shokudo chain, has introduced the sports streaming service "DAZN" and begun broadcasting sports content on large in-store monitors.

In recent years, the demand for dining while enjoying sports viewing has been increasing. However, many restaurants other than sports bars lack adequate viewing environments.

At Buongiorno Shokudo, we decided to introduce DAZN with the desire to "be a place where people connect while enjoying delicious food."

This will allow customers to enjoy various sports content, including soccer and baseball, on large monitors.

What is DAZN?

DAZN is a sports channel where you can enjoy various domestic and international sports content through live and on-demand streaming.

It streams a wide range of sports and tournaments, including the Meiji Yasuda J.League, AFC Champions League, professional baseball, and top European soccer leagues (La Liga, Ligue 1), and is supported by many sports fans.

Making Sports Viewing More Accessible

Buongiorno Shokudo is used by many customers as a restaurant where they can casually enjoy authentic Italian cuisine.

With the introduction of DAZN, we can now offer a more diverse range of usage scenarios, such as watching sports while dining with family and friends, dining before or after a game, and interacting with local sports fans.

We aim to create an environment where both sports viewers and those enjoying meals can spend their time comfortably in the same space.

Future Plans

In the future, we will continue to provide a place where local customers can gather and share excitement by broadcasting high-profile content such as major domestic and international sporting events.

Buongiorno Shokudo will continue to challenge itself to create new value as a restaurant that delivers smiles and vibrancy to the community through "food."

Store Information

●Pizza, Ham, and Sometimes Wine... Buongiorno Shokudo Myogadani Ekimae Branch

・Location: 1-1-13 Otsuka, Bunkyo-ku, Tokyo ・Phone Number: 03-5981-9255 ・Business Hours: 11:30 AM - 11:00 PM *Lunch menu available from 11:30 AM to 3:00 PM. ・Regular Holidays: Irregular holidays

●Pizza, Ham, and Sometimes Wine... Buongiorno Shokudo Mito Kitaguchi Branch

・Location: 2-4-24 Miyacho, Mito City, Ibaraki Prefecture ・Phone Number: 029-215-9095 ・Business Hours: Weekdays and days before holidays 4:00 PM - 12:00 AM; Saturdays, Sundays, and holidays 11:30 AM - 12:00 AM *Lunch menu available from 11:30 AM to 2:00 PM. (Dinner menu also available) ・Regular Holidays: Irregular holidays

Company Information

Company Name: Horii Food Service Co., Ltd.

English Company Name: Horii Food Service Co., Ltd.

Representative: President Akihisa Fujita

Location: 4th Floor, Carney Place Mito, 3-10-17 Jonan, Mito City, Ibaraki Prefecture, 310-0011

Business Activities: Chain development and operation of restaurants

URL: https://www.horiifood.co.jp/

FACT BOX

  • Source: PR TIMES
  • Category: サービス導入
  • Organizations: DAZN