Horii Food Service Launches Signage Advertising on 560 MK Taxis to Boost Awareness of New Kyoto Store
Key facts
- Horii Food Service Launches Signage Advertising on 560 MK Taxis to Boost Awareness of New Kyoto Store
- Horii Food Service has launched in-car signage advertising on 560 MK Taxis in Kyoto to enhance customer acquisition for its new store opened in May 2026. The ads run daily from 12:00 to 22:00, targeting tourists and business travelers. The company is leveraging an integrated online-offline marketing strategy to drive brand awareness and strengthen reservation channels for the Kyoto location.
- Source: PR Times
- Date: May 29, 2026
Direct answer
Horii Food Service has launched in-car signage advertising on 560 MK Taxis in Kyoto to enhance customer acquisition for its new store opened in May 2026. The ads run daily from 12:00 to 22:00, targeting tourists and business travelers. The company is leveraging an integrated online-offline marketing strategy to drive brand awareness and strengthen reservation channels for the Kyoto location.
- Citation
- Horii Food Service Launches Signage Advertising on 560 MK Taxis to Boost Awareness of New Kyoto Store (May 29, 2026), PR Times
- Source
- PR Times
- Date
- May 29, 2026
Horii Food Service has launched in-car signage advertising on 560 MK Taxis in Kyoto to enhance customer acquisition for its new store opened in May 2026. The ads run daily from 12:00 to 22:00, targeting tourists and business travelers. The company is leveraging an integrated online-offline marketing strategy to drive brand awareness and strengthen reservation channels for the Kyoto location.
📋 Article Processing Timeline
- 📰 Published: May 29, 2026 at 18:00
- 🔍 Collected: June 1, 2026 at 03:33 (57h 33m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 03:53 (19 min after Collected)
Horii Food Service Co., Ltd. (Headquarters: Mito, Ibaraki; President: Akihisa Fujita; Securities Code: 3077) has begun advertising on in-car signage within MK Taxis operating in the Kyoto area, aiming to increase awareness and drive traffic to its new Kyoto store opened in May 2026.
The advertisements are scheduled to air starting May 16, 2026, across 560 MK Taxis operating primarily within Kyoto City. The ads will run for 10 hours daily, from 12:00 to 22:00, a timeframe that allows for direct engagement with taxi passengers during peak hours for tourism, travel, dining, and dinner plans.
Kyoto is one of Japan's premier tourist destinations, attracting numerous domestic and international visitors, and is an area where demand for "destination dining" and "experiential value" is high. The company has seen positive initial results since the opening of the Kyoto store in May and aims to capture a wide range of demand, including tourists, international visitors, and business users, by further increasing brand awareness.
■ Utilizing High Visibility During Transit on 560 MK Taxis in Kyoto
The signage advertising will be displayed on 560 MK Taxis in the Kyoto area. In the confined space of a taxi, signage ads that naturally capture passengers' attention serve as an effective touchpoint for building awareness for restaurants. It is particularly effective for reaching customers in scenarios highly compatible with dining needs, such as traveling to tourist spots, moving from hotels to restaurants, or commuting before and after business dinners.
The ads are part of the "Business View" slot, airing randomly between the 2nd and 9th ad positions. It is expected that passengers taking a taxi for approximately 5 minutes will have a high probability of viewing the advertisement.
■ Accelerating the Momentum of the Newly Opened Kyoto Store
For the opening of the Kyoto store, the company has built a customer acquisition system that goes beyond simple store opening, combining web advertising, search engine optimization, reservation flow management, and local awareness campaigns.
This MK Taxi signage campaign is part of that effort, aimed at expanding store recognition among domestic and international tourists visiting Kyoto, as well as those traveling for business, meetings, or entertainment. The Kyoto store has seen a smooth start since its opening, and the company aims to further improve its ability to attract customers by increasing awareness and strengthening reservation channels.
■ Horii Food Service's Growth Strategy
In addition to operating existing brands, Horii Food Service is strengthening its efforts in inbound demand and high-value-added business formats. In particular, by capturing changes in dining demand in tourist areas and urban centers, the company is building a customer acquisition model that combines web marketing, reservation flows, MEO (Map Engine Optimization) measures, and SNS/advertising campaigns, rather than relying solely on store location or brand power.
For the Kyoto store, the company plans to increase the speed of store growth by utilizing both online and offline measures to boost initial awareness after opening.
■ Future Outlook
The company will continue to deploy customer acquisition measures tailored to the location characteristics and customer flow of each store, aiming to provide dining experiences chosen by domestic and international customers. For the Kyoto store, to further accelerate the smooth start after opening, the company will continue to disseminate information and implement customer acquisition measures that cater to diverse usage scenarios, including tourists, international visitors, business use, anniversaries, and dining out.
■ Company Overview
Company Name: Horii Food Service Co., Ltd.
Representative: Akihisa Fujita, President and Representative Director
Address: 4F, Kearney Place Mito, 3-10-17 Jonan, Mito, Ibaraki 310-0803, Japan
Business Description: Chain restaurant development and operation
URL: https://www.horiifood.co.jp/
The advertisements are scheduled to air starting May 16, 2026, across 560 MK Taxis operating primarily within Kyoto City. The ads will run for 10 hours daily, from 12:00 to 22:00, a timeframe that allows for direct engagement with taxi passengers during peak hours for tourism, travel, dining, and dinner plans.
Kyoto is one of Japan's premier tourist destinations, attracting numerous domestic and international visitors, and is an area where demand for "destination dining" and "experiential value" is high. The company has seen positive initial results since the opening of the Kyoto store in May and aims to capture a wide range of demand, including tourists, international visitors, and business users, by further increasing brand awareness.
■ Utilizing High Visibility During Transit on 560 MK Taxis in Kyoto
The signage advertising will be displayed on 560 MK Taxis in the Kyoto area. In the confined space of a taxi, signage ads that naturally capture passengers' attention serve as an effective touchpoint for building awareness for restaurants. It is particularly effective for reaching customers in scenarios highly compatible with dining needs, such as traveling to tourist spots, moving from hotels to restaurants, or commuting before and after business dinners.
The ads are part of the "Business View" slot, airing randomly between the 2nd and 9th ad positions. It is expected that passengers taking a taxi for approximately 5 minutes will have a high probability of viewing the advertisement.
■ Accelerating the Momentum of the Newly Opened Kyoto Store
For the opening of the Kyoto store, the company has built a customer acquisition system that goes beyond simple store opening, combining web advertising, search engine optimization, reservation flow management, and local awareness campaigns.
This MK Taxi signage campaign is part of that effort, aimed at expanding store recognition among domestic and international tourists visiting Kyoto, as well as those traveling for business, meetings, or entertainment. The Kyoto store has seen a smooth start since its opening, and the company aims to further improve its ability to attract customers by increasing awareness and strengthening reservation channels.
■ Horii Food Service's Growth Strategy
In addition to operating existing brands, Horii Food Service is strengthening its efforts in inbound demand and high-value-added business formats. In particular, by capturing changes in dining demand in tourist areas and urban centers, the company is building a customer acquisition model that combines web marketing, reservation flows, MEO (Map Engine Optimization) measures, and SNS/advertising campaigns, rather than relying solely on store location or brand power.
For the Kyoto store, the company plans to increase the speed of store growth by utilizing both online and offline measures to boost initial awareness after opening.
■ Future Outlook
The company will continue to deploy customer acquisition measures tailored to the location characteristics and customer flow of each store, aiming to provide dining experiences chosen by domestic and international customers. For the Kyoto store, to further accelerate the smooth start after opening, the company will continue to disseminate information and implement customer acquisition measures that cater to diverse usage scenarios, including tourists, international visitors, business use, anniversaries, and dining out.
■ Company Overview
Company Name: Horii Food Service Co., Ltd.
Representative: Akihisa Fujita, President and Representative Director
Address: 4F, Kearney Place Mito, 3-10-17 Jonan, Mito, Ibaraki 310-0803, Japan
Business Description: Chain restaurant development and operation
URL: https://www.horiifood.co.jp/
FAQ
What is Horii Food Service?
A Japanese restaurant chain operator headquartered in Mito, Ibaraki Prefecture.
What are the key facts in this article?
Horii Food Service has launched in-car signage advertising on 560 MK Taxis in Kyoto to enhance customer acquisition for its new store opened in May 2026. The ads run daily from 12:00 to 22:00, targeting tourists and business travelers. The company is leveraging an integrated online-offline marketing strategy to drive brand awareness and strengthen reservation channels for the Kyoto location.
What is the direct answer?
Horii Food Service has launched in-car signage advertising on 560 MK Taxis in Kyoto to enhance customer acquisition for its new store opened in May 2026. The ads run daily from 12:00 to 22:00, targeting tourists and business travelers. The company is leveraging an integrated online-offline marketing strategy to drive brand awareness and strengthen reservation channels for the Kyoto location.