HORIBA's New TV Commercial 'Yattaru-dan' to Start Broadcasting on April 1

HORIBA, Ltd. (Headquarters: Minami-ku, Kyoto; President: Masayuki Adachi; hereinafter 'the Company') will broadcast two new TV commercials in the Kansai region for one week starting April 1, 2026. In addition, it will be screened as a pre-movie advertisement at TOHO Cinemas Umeda before the latest installment of a popular animated film from April 24 to April 30.

With the key phrase 'It's not just measuring; before you know it, we're moving the world,' this commercial expresses how HORIBA's analytical and measurement technologies contribute to society through a wide range of solutions. Focusing on the 'people' who act as the driving force behind HORIBA, the commercial uses animation to depict an evil organization called 'World Conquest Yattaru-dan' expressing jealousy toward employees working actively globally. It is a playful commercial that alternates between live-action and animation.

<Production Background> Departing from the style of our previous commercials, we pursued 'long-loved originality.' To comically contrast with our highly motivated employees, we adopted a setting featuring a slightly goofy, somewhat lovable evil organization. We created original characters that shine with the animated line 'You measured us! HORIBA!' By giving their frustration a sense of reality and humor, we aim to build a unique world that viewers will naturally grow attached to. We structured the video to make the employees' working scenes stand out more by rapidly switching between retro monochrome animation and high-contrast, colorful live-action employee footage.

Under the main copy 'It's not just measuring; before you know it, we're moving the world,' we emphasized that while HORIBA's core is analytical and measurement technology, we are an entity that moves the world forward through diverse solutions beyond just equipment. Furthermore, by portraying employees working sincerely and earnestly, we wove in the nuance that 'people' are truly 'the driving force that moves the world.'

<Outline of the New Commercials> We produced two versions: 'Yattaru-dan - World Conquest' and 'Yattaru-dan - Power Expansion'.

In the 'World Conquest' version, the story depicts the evil organization 'World Conquest Yattaru-dan' feeling involuntary frustration as they witness HORIBA's expanding global network. The 'Power Expansion' version humorously illustrates the Yattaru-dan's competitive spirit igniting as they are overwhelmed by diverse members working vibrantly across countries and regions. Additionally, an original song created specifically for this commercial boosts the visual world and enlivens the fast-paced narrative.

Titles: 'Yattaru-dan - World Conquest' version, 'Yattaru-dan - Power Expansion' version (30 seconds each) Broadcast Start Date: Wednesday, April 1, 2026 Broadcast/Distribution Media: TV in the Kansai region, streaming on YouTube *Pre-released on YouTube in March TOHO Cinemas Umeda Screening Ad: Friday, April 24 - Thursday, April 30 (Before the latest popular animated film) Video: 'Yattaru-dan - World Conquest' version https://youtu.be/xWCf7CSN6s0?si=wwODErM2UmKj2iOD (Note: Truncated URL in source)