Avocados From Mexico Takes a New Step Against Deforestation by Signing the 'Zero Deforestation Agreement'
APEAM, representing Mexican avocado producers and packers, signed a landmark agreement with government agencies to enhance sustainability, traceability, and forest protection in the industry.
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The Association of Avocado Exporting Producers and Packers of Mexico (APEAM), the non-profit organization promoting the Avocados From Mexico campaign, officially signed the 'Zero Deforestation Agreement' on April 15, 2026. This represents a significant milestone in advancing sustainability efforts for Mexican avocado exports.
The 'Zero Deforestation Agreement' is a voluntary regulatory agreement aimed at ensuring strict compliance with forest and environmental laws, while enhancing the traceability and transparency of Mexican avocado production. APEAM signed the agreement in collaboration with the Mexican Ministry of Environment and Natural Resources (SEMARNAT) and the Federal Attorney for Environmental Protection (PROFEPA).
'Today is an important day not just for the industry, but above all for Mexico. APEAM firmly believes that the future of avocado production for export lies in its compatibility with forest conservation. This Zero Deforestation Agreement is not merely a symbolic gesture or a short-term response. It is the natural evolution of a model that the industry has built over nearly 30 years, based on clear rules and shared responsibility,' commented Raul Martinez Pulido, President of APEAM.
Deforestation has become an urgent challenge in many avocado-growing regions, including Mexico. By taking this critical step, Avocados From Mexico demonstrates its commitment to environmental sustainability and responsible sourcing.
'This initiative is a manifestation of the industry's firm resolve and will help ensure that Mexican avocado production becomes synonymous with environmental responsibility and forest protection. I am very proud to have led the efforts toward the formalization of this Zero Deforestation Agreement. This agreement will strengthen our position in global markets while contributing to the preservation of the natural landscapes that will continue to support our communities for years to come,' said Luis Javier de la Rocha Zazueta, Executive Director of APEAM.
About APEAM
The Association of Avocado Exporting Producers and Packers of Mexico (APEAM) is a non-profit organization representing more than 35,000 avocado producers and over 90 packers within Mexico. In 2013, under the supervision of the USDA, APEAM partnered with the Mexican Hass Avocado Importers Association (MHAIA) to establish the non-profit marketing organization 'Avocados From Mexico.'
About Avocados From Mexico
Avocados From Mexico is a brand that shares the appeal of Mexican avocados with the world. From cultivation to packing and distribution, the brand focuses on quality with the goal of 'delivering delicious avocados to be joyfully shared with loved ones.' It embodies Mexico's rich culinary culture and the warm values of gathering and sharing joy.
The 'Zero Deforestation Agreement' is a voluntary regulatory agreement aimed at ensuring strict compliance with forest and environmental laws, while enhancing the traceability and transparency of Mexican avocado production. APEAM signed the agreement in collaboration with the Mexican Ministry of Environment and Natural Resources (SEMARNAT) and the Federal Attorney for Environmental Protection (PROFEPA).
'Today is an important day not just for the industry, but above all for Mexico. APEAM firmly believes that the future of avocado production for export lies in its compatibility with forest conservation. This Zero Deforestation Agreement is not merely a symbolic gesture or a short-term response. It is the natural evolution of a model that the industry has built over nearly 30 years, based on clear rules and shared responsibility,' commented Raul Martinez Pulido, President of APEAM.
Deforestation has become an urgent challenge in many avocado-growing regions, including Mexico. By taking this critical step, Avocados From Mexico demonstrates its commitment to environmental sustainability and responsible sourcing.
'This initiative is a manifestation of the industry's firm resolve and will help ensure that Mexican avocado production becomes synonymous with environmental responsibility and forest protection. I am very proud to have led the efforts toward the formalization of this Zero Deforestation Agreement. This agreement will strengthen our position in global markets while contributing to the preservation of the natural landscapes that will continue to support our communities for years to come,' said Luis Javier de la Rocha Zazueta, Executive Director of APEAM.
About APEAM
The Association of Avocado Exporting Producers and Packers of Mexico (APEAM) is a non-profit organization representing more than 35,000 avocado producers and over 90 packers within Mexico. In 2013, under the supervision of the USDA, APEAM partnered with the Mexican Hass Avocado Importers Association (MHAIA) to establish the non-profit marketing organization 'Avocados From Mexico.'
About Avocados From Mexico
Avocados From Mexico is a brand that shares the appeal of Mexican avocados with the world. From cultivation to packing and distribution, the brand focuses on quality with the goal of 'delivering delicious avocados to be joyfully shared with loved ones.' It embodies Mexico's rich culinary culture and the warm values of gathering and sharing joy.