Hoosiers Corporation (headquartered in Chiyoda-ku, Tokyo; President and CEO: Eiichi Ogawa; hereinafter "the Company"), which operates in real estate development, real estate investment, income-generating property development, and property leasing, is launching its first soundproof rental apartment series, "DUO FLATS OTO (Duo Flats Oto)," and releasing the first property, "DUO FLATS Higashishinagawa -OTO-".

Official Website for the OTO Series

In recent years, the way people experience "sound" in their homes has significantly changed due to the widespread adoption of telework, the popularity of video streaming services, and the diversification of hobbies and lifestyles. However, despite many people facing sound-related concerns, soundproof rental housing has long been perceived as "specialized housing for musicians or streamers," making it less accessible as a mainstream housing option.

The concept is "Sound is Lifestyle." By focusing not only on sound insulation performance but also on location, floor plans, and design that urban dwellers desire, the series aims to create homes where people can live authentically.

The Challenge of Choosing Between "Soundproofing" and "Livability"

Historically, soundproof rental housing has primarily targeted individuals with specific needs, such as instrumentalists, music professionals, and content creators.

However, our research revealed that many people—those who want to enjoy movies and music, immerse themselves in gaming, or concentrate on remote work—also face sound-related challenges and have unmet needs.

Yet, compared to standard rental housing, soundproof units are limited in supply. Additionally, the perception that they are "homes for special people" makes them less likely to be considered during housing searches.

Moreover, homes prioritizing sound insulation often struggle to balance everyday living requirements such as location, floor plans, and design.

Recognizing the latent demand of people who desire sound insulation but still choose conventional rentals, we aim to go beyond the traditional binary choice of "soundproofing versus livability" in housing design.

A New Housing Concept: "Sound is Lifestyle"

We believe "sound" is not merely a noise or technical issue, but an integral part of each individual's lifestyle.

The time spent enjoying your favorite music. The time immersed in the world of movies and games. The time focused on online meetings or creative work.

And sometimes, the time to rest your mind in a quiet environment and reflect on yourself.

Daily life encompasses various ways of engaging with sound.

The DUO FLATS OTO Series, under the concept "Sound is Lifestyle," aims to create homes where people can comfortably and authentically live—whether their daily life includes sound or seeks silence.

By incorporating sound insulation to reduce sound-related stress, while also prioritizing location, floor plans, and design desired by urban dwellers, we propose a freer and richer lifestyle.

First Launch in Shinagawa: "DUO FLATS Higashishinagawa -OTO-" Scheduled for Completion by End of September 2026

Interior Photo Interior Photo Interior Photo

Official Website for DUO FLATS Higashishinagawa -OTO-

▼ Property Overview

Address: 4-1-3 Higashishinagawa, Shinagawa-ku, Tokyo

Structure: Reinforced Concrete, 9 stories above ground

Total Units: 28

Completion Date: End of September 2026 (planned)

Floor Plans: 1DK / 1LDK / 2LDK

Area Range: 25.21–50.41㎡

Parking: Not available

Motorcycle Parking: Available

Bicycle Parking: Available

▼ Access

Keikyu Main Line "Aomono-Yokochō" Station: 4-minute walk

Rinkai Line "Shinagawa Seaside" Station: 6-minute walk

The DUO FLATS Series

The DUO FLATS Series, launched nationwide under the concept of "The New Life You've Always Wanted," features properties meticulously designed from the customer's perspective.

Each property's floor plans, specifications, and design are thoughtfully considered. We analyze the location's characteristics and residents' lifestyles in detail, focusing on how people can enjoy their lives in these homes.

DUO FLATS Official Website

DUO FLATS Official Instagram

DUO FLATS Official LINE

＜Company Overview: Hoosiers Corporation＞

Company Name: Hoosiers Corporation

Headquarters: 2-2-3 Marunouchi, Chiyoda-ku, Tokyo

Established: December 21, 1994

Business Activities: Real estate development, real estate investment, income-generating property development, property leasing

Representative: Eiichi Ogawa

Phone Number: 03-3243-2712

Company Website: https://www.hoosiers.co.jp/company/guid/investment.html

Inquiries Regarding This Announcement

Hoosiers Corporation

Contact: Matsuo

03-3243-2712

m-ayano@hoosiers.co.jp

FACT BOX

  • Source: PR TIMES
  • Category: New Product