[Honeys] Launching Collaboration Items with Popular Staff!

Honeys Holdings Co., Ltd. (Headquarters: Iwaki City, Fukushima Prefecture, President and CEO: Eisuke Ejiri), a ladies' fashion brand, has launched collaboration items produced by popular staff who ranked high in the annual overall ranking, as part of the "STAFF STYLING" project that leverages the communication and proposal skills of its nationwide store staff. This project aims to bring to life the "what's desired now" that arises from daily customer interactions and styling proposals, offering coordination items that are easy to incorporate into everyday life.

Vol.01 | Phase 1: Collaboration with Best Stylist "Sakura-san" (Currently on Sale) We are currently selling collaboration items with "Sakura-san," a popular staff member who has ranked first in the annual overall ranking for two consecutive years. With a focus on balancing versatility and comfort, we aimed for an "adult-cute" style that makes everyday a little more enjoyable, with a lineup that is easy to incorporate into daily life.

Item Lineup

・Item01 | 6-Sleeve Frill Collar Blouse ¥2,680 (5 colors available)

・Item02 | Gathered Skirt ¥2,680 (4 colors available)

・Item03 | Switching Camisole Dress ¥3,280 (4 colors available)

・Item04 | Scallop Bag ¥2,680 (4 colors available)

Sales Locations: All Honeys Stores / Online Shop Special Page: https://www.honeys-onlineshop.com/shop/e/escsakura/ Vol.02 | Phase 2: Group Collaboration with 4 Popular Staff Members For the first-ever group collaboration, four popular staff members have planned items based on their individual perspectives, which will be sequentially released from late March. We have focused on details and materials to enable diverse styling proposals, bringing our ideal pieces to life.

Members

Lineup

・Item01 | Ruffle Frill Blouse ¥2,980 (3 colors available)

・Item02 | Scallop Embroidery Blouse ¥2,980 (3 colors available)

・Item03 | Shirt Dress ¥4,980 (3 colors available)

・Item04 | UV Cut Hoodie ¥3,480 (4 colors available)

・Item05 | Off-Shoulder 2-Way Blouse ¥2,480 (4 colors available)

Release Date: Sequentially from late March 2026 (*Start dates may vary by store) Sales Locations: All Honeys Stores / Online Shop Special Page: https://www.honeys-onlineshop.com/shop/e/escgroup/ Background | Commercializing "Real" from the Front Lines This project began with customer feedback gathered by staff in their daily interactions and insights gained from styling proposals. Staff were involved from planning to shooting, and the items were produced with an emphasis on actual wearability and ease of coordination.

About Honeys

The primary reason Honeys is supported by so many customers is the development of three attractive original brands. Leveraging a brand structure that caters to diverse sensibilities and a wide range of age groups, we aim to be a company that reflects customer voices in product development and stays close to our customers, with a focus on high sensitivity, high quality, and reasonable prices. We strive to be a fashion supplier that offers accessible and satisfying products through brand development that covers diverse lifestyles.

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