To Companies Implementing Japanese Inbound Quality — Honey J Corporation Achieves Tour Operator Quality Certification

Honey J Corporation (Headquarters: Japan, President: Junichi Ito, hereinafter referred to as "the Company") has obtained certification under the "Tour Operator Quality Certification System" promoted by the Japan Tourism Agency. The Company already holds a Type 1 Travel Agency License, and by obtaining this certification, it has established a system that guarantees safety, reliability, and quality management systems in its inbound business to international standards.

Why "Quality Certification" Now? - The Expanding Inbound Market and the Redefinition of Quality With the recovery of inbound tourist numbers, Japan's inbound market is entering a rapid growth phase. On the other hand,

* Variation in operational quality * Personalization of services * Differences in standards compared to overseas markets

these challenges have become apparent, and the establishment of "visible quality" and "reproducible operational systems" is required.

In response to these challenges, the Company believes it should take on the role of an "operator that guarantees quality and implements strategies on-site", not merely handling arrangements and customer dispatch, which led to the acquisition of this certification.

Honey J's Position - An "Inbound Strategy Implementation Partner," Not a DMC The Company operates as an "Inbound Strategy Implementation Partner" that handles everything from planning and development of high-value-added content to local operation quality control, differentiating itself from traditional Destination Management Companies (DMCs).

Major Initiatives to Date The Company has been working to create value in the inbound market through initiatives such as:

* Planning, development, and overseas sales of Japanese cultural experiences (tea ceremony, Kintsugi, traditional arts, etc.) * Development and sales of luxury accommodation and experience products for affluent individuals * Development of regional tourism content in collaboration with local governments, tourism associations, and DMOs * Implementation of international tourism promotions in collaboration with foreign governments and tourism organizations * Track record of planning and selling high-value-added travel products in the Asian market

Through these initiatives, we have built an inbound model integrating "experience value x story x sales."

Future Development - Full-scale Expansion into the High-Value-Added Inbound Market With this certification as a catalyst, the Company will strengthen its business in the following areas:

* Expansion of products for the affluent and luxury markets * Creation of new travel values linked with medical care, wellness, and education * International development of regional resources through collaboration with local governments and DMOs * Strengthening alliances with overseas partner companies

Partner Recruitment The Company is currently seeking collaboration partners in the following areas:

* Operators possessing inbound experience and cultural content * Accommodation facilities and luxury hotels * Local governments, tourism associations, and DMOs * Overseas travel agencies and agents

Companies interested in collaborating as "partners who can implement strategies" are encouraged to contact us.

Details of Certification Registration Based on the examination results, the following certification has been granted:

* Business Name: Honey J Corporation * Certification Registration Number: 2025-078 * Certification Period: April 1, 2026 - March 31, 2029 * Examining Body: Tour Operator Quality Certification System Quality Certification Examination Committee