HONESTUAL [Onestual] Launched April 2nd | Closed exhibition with over 150 attendees planned: Beauty media, influencers, and beauty industry professionals gather!

The brand is managed by Reiko Higashino, CEO of TOPDRAWS LLC.

As a new brand launched by a person who has built a solid track record in the beauty industry, it has already garnered attention from both within and outside the industry. Furthermore, Reiko Higashino's partner is Koji Higashino, who has been active in the television world for many years.

The brand will hold a closed-format debut exhibition on April 24th in Harajuku, Tokyo. Actor Ryu Ogata is also scheduled to attend, and over 150 attendees, including beauty media, influencers, and buyers, are expected.

This exhibition will be the brand's first real-world event, featuring spatial production that allows visitors to experience the product's worldview, along with careful presentations on the development background and ingredient design for each visitor.

Its distinguishing feature is that it is designed not just as an exhibition, but as a "direct communication platform" for conveying the brand's philosophy and design principles.

HONESTUAL proposes a new approach to skincare that coexists with the value of "enjoying fragrance" and the modern choice of "selecting fragrance-free products."

In an era where the sense of smell is deeply linked to emotions and memories, this design, which respects both the enjoyment of fragrance as "self-expression" and the deliberate choice of fragrance-free options, is attracting attention as a new direction in beauty for a diverse modern society.

On the day of the event, an experience program will be implemented, designed to allow visitors not only to experience the products firsthand but also to understand them by comparing different fragrances and textures.

Furthermore, attendees will receive gifts, including full-sized products, designed as an "experience to take home" the brand's worldview.

This experience design is inspired by Japan's deeply rooted "souvenir culture," proposing a new form of beauty called "Gift BEAUTY," where beauty is shared as if conveying feelings to a loved one.

Beauty professionals who experienced it in advance have also shared the following feedback:

Beauty experts with international beauty qualifications have also highly praised the product's usability.

"The texture is neither too heavy nor too light, exceptionally well-balanced, and blends very naturally into the skin. What was particularly impressive was the speed and perfection of emulsification; I was surprised that it rinsed off smoothly with just a few applications. I felt it was a very practical product while still being luxurious." (International Beauty License Holder)

"I found the novelty in designing both the enjoyment of fragrance and the choice of fragrance-free options along the same axis. I feel it's highly perfected not just as skincare, but as a lifestyle proposal." (Beauty Writer)

HONESTUAL was born as a brand that spans three areas: beauty, fragrance, and lifestyle, based on the philosophy of "Beauty = Art Routine."

It aims to redefine beauty as a "habit" with a consistent design philosophy, from ingredients to containers, packaging, and creative aspects.

■ Exhibition Overview

■ HONESTUAL DEBUT SHOWCASE

Date: Friday, April 24, 2026, 16:00-20:00

Venue: JOINT AROUND THE CORNER (Harajuku, Tokyo)

Expected Attendees: Over 150 beauty media/influencers/buyers, etc.

Special Notes: Actor Ryu Ogata is scheduled to attend.

*Invitation only

This exhibition is an invitation-only event for media, buyers, and related parties. If you wish to attend, please contact us via email at the inquiry address below.

■ Brand Information

HONESTUAL (Onestual)

Release Date: April 2, 2026

Official Website: https://honestual.com

EC: https://honestual.official.ec

Instagram: https://www.instagram.com/honestual_tokyo

YouTube: https://www.youtube.com/shorts/-gTHbW9MjXQ