Honegori Co., Ltd. (Headquarters: Sagamihara City, Kanagawa Prefecture; Representative Director: Koutaro Abe), which operates seikotsuin and acupuncture clinics, will open 'Honegori Seikotsuin & Acupuncture Clinic Shizuoka Shirokita-in' (Aoi Ward, Shizuoka City, Shizuoka Prefecture) on Thursday, August 13, 2026. This will be the company's first store in the Tokai region.
*Image is for illustrative purposes only
Honegori operates under the corporate philosophy of "being close to each person's heart and body, bringing smiles to everyday life," and currently runs over 60 clinics across Tokyo, Kanagawa, and Saitama prefectures. As a community-based provider of seikotsuin and acupuncture services, Honegori has supported the health and well-being of a wide range of generations.
The newly opened 'Shizuoka Shirokita-in' marks the company's first location outside the capital region. Aiming to become a trusted and accessible health supporter for local residents, the clinic will offer personalized treatments for common concerns such as shoulder, back, and knee pain, as well as posture improvement and sports-related body care.
Background of the Expansion
In recent years, an increasing number of people have been experiencing chronic physical discomfort such as shoulder stiffness, lower back pain, and poor posture due to changes in desk-based work and lifestyle habits.
Honegori has been expanding its network primarily in the capital region with the goal of contributing to extending healthy life expectancy in local communities. With this first entry into Shizuoka Prefecture, the company aims to bring accessible health support to residents in the Shizuoka area as well.
Additionally, Honegori plans to open another clinic, 'Honegori Seikotsuin & Acupuncture Clinic Shimizu Utozaka-in,' in Shimizu Ward, Shizuoka City, in September 2026. The company will continue to strengthen its community-focused services in the Tokai region.
Community Engagement Initiatives
Honegori is committed not only to providing treatments but also to building strong community ties through various local activities.
The official mascot character, 'Honegori-kun,' actively participates in local events and has gained popularity, even winning the 'Sagami Character Grand Prix.'
Honegori-kun
Opening Commemoration Campaign
To celebrate the opening of the Shizuoka Shirokita-in, Honegori will launch a 'Free Treatment Experience Campaign' for local residents.
This campaign offers an opportunity for people to easily experience Honegori's treatments and consult about concerns such as shoulder, back, and posture issues.
Reservations can be made via the official website.
[Event Details] Free Treatment Experience Campaign
[Period] August 13 to August 31, 2026
Store Overview
[Store Name] Honegori Seikotsuin & Acupuncture Clinic Shizuoka Shirokita-in
[Opening Date] Thursday, August 13, 2026
[Location] 4 Chome-5-22 Kitahigashi, Aoi Ward, Shizuoka City, Shizuoka Prefecture
Parking available, kids space provided
[Business Hours]
Weekdays & Saturdays: 9:30–12:00 / 15:00–19:00
Sundays & Holidays: 8:30–12:00 / 15:00–18:00
Closed on Wednesdays
Hiring Opening Staff
In conjunction with the opening of the Shizuoka Shirokita-in and future expansion in Shimizu Ward, Honegori is recruiting opening staff, including judo therapists and acupuncturists. Under the corporate philosophy of "being close to each person's heart and body, bringing smiles to everyday life," Honegori emphasizes not only technical skills but also personal growth and human qualities. The company welcomes individuals who wish to grow together as health supporters for the local community. *For details on available positions and application methods, please contact us.
Going forward, Honegori will continue to aim to be a locally rooted seikotsuin and acupuncture clinic by providing not only treatment-based care but also support for community health and self-care habits.
Company Overview: Honegori Co., Ltd.
Founded in April 2013 in Sagamihara City, Kanagawa Prefecture, Honegori Co., Ltd. was officially established in July 2014. Currently, the company operates 62 'Honegori Seikotsuin' clinics, primarily in the capital region (Tokyo, Kanagawa, Saitama). Under its corporate philosophy of "being close to each person's heart and body, bringing smiles to everyday life," Honegori contributes to local communities through naming rights sponsorships such as Honegori Arena and Honegori Mori no Hall.
Company Name: Honegori Co., Ltd.
Business Activities: Operation of seikotsuin, acupuncture clinics, massage therapy clinics, training gyms, orthopedic and pediatric clinics
Representative: Representative Director Koutaro Abe
Official Website: https://honegori-group.com/
Official Instagram: https://instagram.com/honegori_official/
Official X: https://x.com/Honegori_OA
Inquiries: Public Relations Department, Honegori Co., Ltd.
TEL: 042-703-5548 FAX: 042-703-5578 Email: kouhou@honegori.com
FACT BOX
- Source: PR TIMES
- Category: Event