Launch of 'PR Collective Asia': A Specialized PR Organization Supporting Japanese Companies' Asian Business
Designing narratives that capture the diverse social insights of the Asian market.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 13:39 (17h 39m after Published)
- 🤖 AI Analyzed: April 17, 2026 at 04:59 (375h 20m after Collected)
Honda Office (President: Tetsuya Honda, Headquarters: Minato-ku, Tokyo) launched 'PR Collective Asia' on March 31 (Tue). This collective network collaborates with PR strategists representing six countries—Singapore, Thailand, Indonesia, Vietnam, Malaysia, and the Philippines—to support Japanese companies' expansion into Asia by formulating communication strategies based on local insights, including culture, religion, business customs, and media structures.
To commemorate the launch, a business conference titled 'Asia Insight 2026' will be held on June 1 (Mon) from 13:00 to 16:00 at Otemachi Mitsui Hall, exploring the forefront and future strategies of Japanese companies' Asian business. Speakers include Shigeo Nakamura, President and CEO of Ajinomoto Co., Inc.; Yoshitake Katayama, General Manager of Advertising at Daikin Industries, Ltd.; and Kenjiro Nozu, General Manager of Global Marketing at Lotte Co., Ltd., who will deliver lectures and participate in panel discussions on real-world examples and business growth perspectives.
[Background of Launch]
The Asian market is one of the most critical areas for the future growth of Japanese companies. According to IMF estimates, ASEAN's nominal GDP in 2025 will reach a scale almost equal to Japan's, increasing its presence as a growth market. Furthermore, data from the Economic Research Institute for ASEAN and East Asia and ASEAN (ERIA) shows that investment in ASEAN is outpacing that in China. Additionally, the Ministry of Economy, Trade and Industry's 'Basic Survey on Overseas Business Activities' reveals that the proportion of ASEAN countries in the total number of overseas subsidiaries of Japanese companies is rising annually, highlighting Asia's importance.
However, the market environment in each Asian country differs significantly, and the diversity of cultural and social backgrounds poses a major challenge for Japanese companies. Simply applying methods that succeeded in Japan may not lead to brand establishment or market penetration. We believe this is because local insights are not fully utilized from a management and business strategy perspective.
Amid the global trend of 'collective' approaches that bundle individual expertise, we have launched 'PR Collective Asia' to support Japanese companies, leveraging our 25+ years of experience in strategic PR and corporate communications based in Tokyo and Singapore.
[What is 'PR Collective Asia'?]
This network acts as a bridge between Japan and Asian markets. PR strategists from each country collaborate to support sustainable business growth through global-level strategic communication based on local insights. (Website: https://hondaoffice.co.jp/prcollective/)
[Services Offered]
- Strategic PR (BtoC/BtoB) planning and execution support
- Integrated marketing planning and execution support
- Corporate PR consulting and execution support
- Corporate branding strategy planning and execution support
- Brand/Corporate narrative formulation support
[Organizational Structure]
Tetsuya Honda serves as the representative, with Honda Office acting as the secretariat for management and oversight. A collaborative system is built with PR strategists in each country for every project, with Honda Office serving as the single point of contact.
To commemorate the launch, a business conference titled 'Asia Insight 2026' will be held on June 1 (Mon) from 13:00 to 16:00 at Otemachi Mitsui Hall, exploring the forefront and future strategies of Japanese companies' Asian business. Speakers include Shigeo Nakamura, President and CEO of Ajinomoto Co., Inc.; Yoshitake Katayama, General Manager of Advertising at Daikin Industries, Ltd.; and Kenjiro Nozu, General Manager of Global Marketing at Lotte Co., Ltd., who will deliver lectures and participate in panel discussions on real-world examples and business growth perspectives.
[Background of Launch]
The Asian market is one of the most critical areas for the future growth of Japanese companies. According to IMF estimates, ASEAN's nominal GDP in 2025 will reach a scale almost equal to Japan's, increasing its presence as a growth market. Furthermore, data from the Economic Research Institute for ASEAN and East Asia and ASEAN (ERIA) shows that investment in ASEAN is outpacing that in China. Additionally, the Ministry of Economy, Trade and Industry's 'Basic Survey on Overseas Business Activities' reveals that the proportion of ASEAN countries in the total number of overseas subsidiaries of Japanese companies is rising annually, highlighting Asia's importance.
However, the market environment in each Asian country differs significantly, and the diversity of cultural and social backgrounds poses a major challenge for Japanese companies. Simply applying methods that succeeded in Japan may not lead to brand establishment or market penetration. We believe this is because local insights are not fully utilized from a management and business strategy perspective.
Amid the global trend of 'collective' approaches that bundle individual expertise, we have launched 'PR Collective Asia' to support Japanese companies, leveraging our 25+ years of experience in strategic PR and corporate communications based in Tokyo and Singapore.
[What is 'PR Collective Asia'?]
This network acts as a bridge between Japan and Asian markets. PR strategists from each country collaborate to support sustainable business growth through global-level strategic communication based on local insights. (Website: https://hondaoffice.co.jp/prcollective/)
[Services Offered]
- Strategic PR (BtoC/BtoB) planning and execution support
- Integrated marketing planning and execution support
- Corporate PR consulting and execution support
- Corporate branding strategy planning and execution support
- Brand/Corporate narrative formulation support
[Organizational Structure]
Tetsuya Honda serves as the representative, with Honda Office acting as the secretariat for management and oversight. A collaborative system is built with PR strategists in each country for every project, with Honda Office serving as the single point of contact.
FAQ
What is the main purpose of PR Collective Asia?
To support Japanese companies in achieving success in Asian markets through strategic PR activities based on local culture and business practices.
Which companies are the target audience?
Japanese companies that are considering expansion into Asian markets or are already operating there and aim to enhance their brand value locally.
Where should inquiries be directed?
Honda Office handles all inquiries, which can be made through their official website.