Launch of 'PR Collective Asia', an Expert Organization in PR Strategy Supporting Asian Business for Japanese Companies
Honda Office Inc. launched 'PR Collective Asia,' a network of PR experts across six Asian countries, to support Japanese companies' expansion with localized communication strategies.
📋 Article Processing Timeline
- 📰 Published: March 31, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 13:39 (17h 39m after Published)
- 🤖 AI Analyzed: April 22, 2026 at 03:21 (493h 42m after Collected)
Honda Office Inc. (President: Tetsuya Honda, Headquarters: Minato-ku, Tokyo) launched "PR Collective Asia" on Tuesday, March 31. This collective network aims to support Japanese companies expanding into Asia through the formulation of communication strategies based on local insights such as culture, religion, business practices, and media structures in six countries: Singapore, Thailand, Indonesia, Vietnam, Malaysia, and the Philippines, in collaboration with representative PR strategists from each country.
Furthermore, to commemorate the launch of this initiative, a business conference titled "Asia Insight 2026," exploring the forefront and future strategies of Asian business for Japanese companies, will be held at Otemachi Mitsui Hall from 13:00 to 16:00 on Monday, June 1. Mr. Shigeo Nakamura (Director, Representative Executive Officer, President and CEO of Ajinomoto Co., Inc.), Mr. Yoshitake Katayama (General Manager of Advertising Department, Daikin Industries, Ltd.), and Mr. Kenjiro Notsu (General Manager of Global Marketing Department, Global Headquarters, Lotte Co., Ltd.) will take the stage to give lectures and hold a panel discussion on real-life examples of Asian business and perspectives on business growth.
■ Background of the Launch
The Asian market is one of the most important areas determining the future growth of Japanese companies. According to an estimate (*1) by the International Monetary Fund (IMF), the nominal GDP of ASEAN will reach almost the same scale as Japan by 2025, further increasing its presence as a growth market. Additionally, materials released in 2024 by the Economic Research Institute for ASEAN and East Asia (*2) indicate that the expansion of investment in ASEAN is trending at a level exceeding that of China. Furthermore, according to the "54th Basic Survey on Overseas Business Activities" (*3) announced by the Ministry of Economy, Trade and Industry, the ratio of the 10 ASEAN countries to the number of overseas subsidiaries of Japanese companies is increasing year by year, revealing the reality that Asia has become an important destination for Japanese companies.
On the other hand, the market environments of Asian countries vary greatly even among neighboring countries, and the diversity of their cultural and social backgrounds presents a major challenge for Japanese companies. Therefore, simply deploying methods that succeeded in Japan may not sufficiently lead to the establishment of brand value or market penetration locally. We consider the cause of this to be the underutilization of local insights from the perspective of management and business strategy.
Globally, as a "collective" approach that bundles individual expertise attracts attention, we launched "PR Collective Asia" to support Japanese companies by leveraging the experience and knowledge we have gained over 25 years in strategic PR and corporate communications based in Tokyo and Singapore.
Furthermore, to commemorate the launch of this initiative, a business conference titled "Asia Insight 2026," exploring the forefront and future strategies of Asian business for Japanese companies, will be held at Otemachi Mitsui Hall from 13:00 to 16:00 on Monday, June 1. Mr. Shigeo Nakamura (Director, Representative Executive Officer, President and CEO of Ajinomoto Co., Inc.), Mr. Yoshitake Katayama (General Manager of Advertising Department, Daikin Industries, Ltd.), and Mr. Kenjiro Notsu (General Manager of Global Marketing Department, Global Headquarters, Lotte Co., Ltd.) will take the stage to give lectures and hold a panel discussion on real-life examples of Asian business and perspectives on business growth.
■ Background of the Launch
The Asian market is one of the most important areas determining the future growth of Japanese companies. According to an estimate (*1) by the International Monetary Fund (IMF), the nominal GDP of ASEAN will reach almost the same scale as Japan by 2025, further increasing its presence as a growth market. Additionally, materials released in 2024 by the Economic Research Institute for ASEAN and East Asia (*2) indicate that the expansion of investment in ASEAN is trending at a level exceeding that of China. Furthermore, according to the "54th Basic Survey on Overseas Business Activities" (*3) announced by the Ministry of Economy, Trade and Industry, the ratio of the 10 ASEAN countries to the number of overseas subsidiaries of Japanese companies is increasing year by year, revealing the reality that Asia has become an important destination for Japanese companies.
On the other hand, the market environments of Asian countries vary greatly even among neighboring countries, and the diversity of their cultural and social backgrounds presents a major challenge for Japanese companies. Therefore, simply deploying methods that succeeded in Japan may not sufficiently lead to the establishment of brand value or market penetration locally. We consider the cause of this to be the underutilization of local insights from the perspective of management and business strategy.
Globally, as a "collective" approach that bundles individual expertise attracts attention, we launched "PR Collective Asia" to support Japanese companies by leveraging the experience and knowledge we have gained over 25 years in strategic PR and corporate communications based in Tokyo and Singapore.