homie Appears on NewsPicks, Defining 'Next-Generation Sales' in the AI Era with Former Microsoft Executive Madoka Sawa. ~What is the Value of Sales Intervention Required for the Best Customer Experience?~

In this program, Yu Kinoshita, a specialist executive officer at our company, and Madoka Sawa, CEO of Enso Co., Ltd., took the stage. Under the theme of "What is 'Next-Generation Sales' that Creates the Best Customer Experience?", they engaged in an in-depth discussion on the "essential value of sales" that is being redefined by the advent of the AI era. We present a roadmap for transformation on how to maximize the "value of intervention" that sales representatives should focus on in the field, supporting the biggest decision in life: housing and real estate.

Video Here

Background and Discussion Points of the Program

With the advancement of technology, as information provision and administrative tasks are replaced by AI, the role of sales that humans should play is dramatically changing from "product explainers" to "partners who support decision-making."

1. "Understanding Context" and "Building Trust" That Cannot Be Replaced by AI

In today's world where information asymmetry has been resolved, customers are not looking for "mere property information" but for someone who understands their context and empathizes with their anxieties. We delved into how "emotional empathy" and "advice for individual specific concerns," which are impossible for AI, are the core values of future sales.

2. Solving the "Structural Flaw" in the Housing and Real Estate Industry with a Division of Labor Model

In the housing and real estate sales field, there is a dilemma where sales representatives are overwhelmed with immediate responses (inquiry handling) and extensive administrative tasks, leaving insufficient time to improve the quality of the customer experience they should be focusing on. We explained how "division of labor," which separates these tasks among technology and specialized teams, can simultaneously achieve the best customer experience and job satisfaction for sales professionals.

3. Redefining from "Guide" to "Life Companion"

Next-generation sales should not just be "guides" who show properties, but "life companions" who protect asset value and lifestyle by looking ahead to the customer's future. We discussed a vision for establishing the social status of sales professionals based on high expertise and ethical standards.

Speaker Comments (From the Video Content)

Madoka Sawa (CEO, Enso Co., Ltd.) "Instead of competing with AI in accuracy and speed, can we become a trusted source of consultation for customers? Future sales roles are being tested on their 'uniquely human abilities' to deeply understand the customer's context."

Yu Kinoshita (Specialist Executive Officer, homie Inc.) "Real estate sales is not about 'selling houses,' but about 'supporting customers' life decisions.' Through a division of labor between people and technology, we are creating a world where sales professionals can fully exert their professionalism and work with pride."

Program Overview

Program Title: What is "Next-Generation Sales" that Creates the Best Customer Experience?

Distribution Platform: NewsPicks (App/Web/Official YouTube Channel)

Speakers: Madoka Sawa, Yu Kinoshita, and others

How to Watch

1. News Picks