HOMETACT Introduced in N Style Home Detached Houses as the First Step in Next-Generation Housing Creation through "Smart Home x Safety and Sustainability Performance"

Mitsubishi Estate Group's HOMETACT Inc. (Headquarters: Chiyoda-ku, Tokyo; Representative Director, Co-CEO Taichi Matsumoto; Co-COO Yoshihiro Tachibana; hereinafter "HOMETACT Inc."), which provides the comprehensive smart home service "HOMETACT," and HAPROT Inc. (Headquarters: Hatsukaichi City, Hiroshima Prefecture; Representative Director Takaharu Mitsumoto; hereinafter "HAPROT") are pleased to announce the introduction of "HOMETACT" into detached houses built by N Style Home Inc. (Headquarters: Seki City, Gifu Prefecture; Representative Director Wataru Nishimura; hereinafter "N Style Home"). This marks the first step in creating next-generation housing that integrates smart homes with safety and sustainability performance.

■ Value Proposition of "HOMETACT" x "Safety and Sustainability Performance"

(1) Value for Residents

— Realizing a safe and comfortable life

・Automatic control of temperature and lighting reduces the risk of heat shock and falls.

・Family monitoring and notification functions provide a life where "peace of mind continues" even when living apart.

・Combining home design with efficient housework flow and automation creates time and余裕 in daily life.

・Linking high airtightness, high insulation, and other housing performance with automatic control achieves both a comfortable indoor environment and energy saving.

— A home that can be lived in for a long time

・The living environment can be flexibly updated according to changes in life stages and physical functions.

・The fusion of "safety and sustainability performance" and "HOMETACT" realizes a home where one can live comfortably now and in the future.

(2) Value for Builders and Businesses

— Strengthening proposal capabilities and differentiation

・Differentiate from competitors with the unique approach of "safety and sustainability performance x smart home."

・Enables concrete lifestyle proposals that resonate, such as fall prevention lighting at night.

— Creating a virtuous cycle of re-orders and referrals

・Convenient and comfortable living experiences enhance customer satisfaction, leading to referrals and repeat business.

・Ensures continuous contact points and revenue opportunities through smart home updates and feature additions.

— Enhancing added value and brand

・Incorporating "HOMETACT" as a standard specification increases housing unit prices and improves LTV.

・Establishes trust and brand value as an advanced builder utilizing the latest technology.

■ Background of Introduction

Mitsubishi Estate Group's comprehensive smart home service "HOMETACT" has been working to change the conventional wisdom of "housing" and popularize smart homes as a new living infrastructure. In daily life, there are many small inconveniences and risks that residents themselves are unaware of. "HOMETACT" aims to visualize and mitigate these through the power of technology, thereby improving the quality of life.

In May 2025, "HOMETACT" concluded an advisory agreement with HAPROT, which advocates "safety and sustainability performance" in the medical and welfare fields. This agreement enables the promotion of new housing development that balances housing safety and comfort from both hardware and software aspects, by fusing HAPROT's medical expertise with "HOMETACT" smart home technology.

Furthermore, by incorporating the perspective of "safety and sustainability performance" into the design stage, smart home technology can be integrated into the housing itself, significantly evolving the living space. This concept is effective not only for new construction but also for renovating existing homes, providing value to households with elderly people, pregnant women, and small children.

■ Future Outlook

"HOMETACT" and HAPROT will continue to promote "housing that can protect loved ones," which long-term safeguards the safety and comfort of daily life. Utilizing HAPROT's knowledge and network in the medical and nursing care fields, they will expand the use of "HOMETACT" smart home technology and solution development beyond housing, including in nursing care areas such as paid nursing homes with care services and service-oriented elderly housing (Saikaju), and open up new sales channels. Through collaboration with HAPROT, they will further concretize HOMETACT's concept of "designing invisible comfort" and jointly create next-generation housing.

■ About "HOMETACT"

"HOMETACT" is a comprehensive smart home service that allows integrated operation and management of a wide range of IoT devices from multiple manufacturers, such as smart locks, air conditioners, and lighting, using a dedicated app and smart speakers. Since starting service provision in November 2021 as a new smart home service easy to introduce into the Japanese living environment, its introduction has progressed in properties both within and outside the Mitsubishi Estate Group, and efforts to provide new customer experiences and added value through collaboration with a wide range of products and services are accelerating.

"HOMETACT" is establishing itself as a new infrastructure in the housing industry, with a proven track record of creating added value through functional expandability, convenience, and introduction.