Empowering Japanese real estate to be continually chosen. HOMETACT Co., Ltd. established to boost property value through smart homes.
Mitsubishi Estate transferred its smart home service 'HOMETACT' to a newly established company, 'HOMETACT Co., Ltd.', via a company split. Operations commenced on April 1, 2026, aiming to enhance property values and living comfort through an open platform.
📋 Article Processing Timeline
- 📰 Published: April 9, 2026 at 00:00
- 🔍 Collected: April 8, 2026 at 15:30
- 🤖 AI Analyzed: April 20, 2026 at 14:51 (287h 21m after Collected)
Mitsubishi Estate Co., Ltd. (Chiyoda-ku, Tokyo, Representative Executive Officer and President Atsushi Nakajima, hereinafter "Mitsubishi Estate") announces that it has transferred its comprehensive smart home service "HOMETACT" business, which had been promoted as a new business by the Residential Business Group, to "HOMETACT Co., Ltd." (Chiyoda-ku, Tokyo, Co-Representative CEO Taichi Matsumoto, Co-Representative COO Yoshihiro Tachibana, hereinafter the "New Company") through a company split aimed at further growth and expansion of the business, and commenced operations at the New Company on April 1, 2026.
■ About HOMETACT Co., Ltd.
The New Company will be a business entity that develops and operates the comprehensive smart home service "HOMETACT," which Mitsubishi Estate launched in November 2021. With the new corporate message "Empowering Japanese real estate to be continually chosen," the company aims to create new value for real estate and improve asset value by continuously enhancing the convenience and comfort of living through smart home technology.
As an open platform that connects housing equipment and home appliances across manufacturer and brand boundaries, it seamlessly integrates with the latest devices and solutions, simultaneously maximizing product value in real estate development and optimizing the efficiency of real estate operations.
This provides a comfortable lifestyle for residents, while bringing improved asset value and operational efficiency to real estate owners and operators, thereby contributing to solving the issues faced by various stakeholders involved in real estate.
As a "Comfortable Living DX Company," the New Company will start from resident satisfaction and aim to popularize a new living infrastructure that creates "homes that are always becoming new" through the power of technology, further developing "HOMETACT" in the future.
■ Background of the Establishment of the New Company
Even in Japan, where the spread of smart homes has lagged compared to the US and China, the adoption of smart home-related devices has progressed in recent years against the backdrop of IoT and AI development. Along with remote control of housing equipment and home automation features, there is a growing need for various functions related to smart home technology, such as voice control via smart speakers, monitoring functions, and energy management.
The Japanese smart home market is estimated to expand to a scale of 3 trillion yen by 2034. On the other hand, due to the differences in apps and specifications set by each manufacturer and device, the mechanism to comprehensively respond to these growing needs is not fully established, and it is not uncommon for the real estate industry to struggle with the effects of implementation and the difficulty of operation.
Mitsubishi Estate began developing a platform that cross-functionally connects a wide range of manufacturers and service providers, maximizing its knowledge and network as a comprehensive developer, and began offering "HOMETACT" in November 2021 as a "smart home service easy for the real estate industry to adopt."
Furthermore, in the real estate industry, creating added value in both hardware and software has become an important issue when differentiating properties and improving profitability. Meanwhile, development and operation costs are rising due to soaring material prices and labor costs, leading to a demand for product planning that balances value creation and cost management.
Under these circumstances, Mitsubishi Estate started implementing "HOMETACT" from its own group properties, and from 2022, proceeded with full-scale external sales, expanding the implementation areas and the number of companies, and strengthening functions and services, evolving it into a service that meets the challenges of both consumer needs and real estate operators.
■ About HOMETACT Co., Ltd.
The New Company will be a business entity that develops and operates the comprehensive smart home service "HOMETACT," which Mitsubishi Estate launched in November 2021. With the new corporate message "Empowering Japanese real estate to be continually chosen," the company aims to create new value for real estate and improve asset value by continuously enhancing the convenience and comfort of living through smart home technology.
As an open platform that connects housing equipment and home appliances across manufacturer and brand boundaries, it seamlessly integrates with the latest devices and solutions, simultaneously maximizing product value in real estate development and optimizing the efficiency of real estate operations.
This provides a comfortable lifestyle for residents, while bringing improved asset value and operational efficiency to real estate owners and operators, thereby contributing to solving the issues faced by various stakeholders involved in real estate.
As a "Comfortable Living DX Company," the New Company will start from resident satisfaction and aim to popularize a new living infrastructure that creates "homes that are always becoming new" through the power of technology, further developing "HOMETACT" in the future.
■ Background of the Establishment of the New Company
Even in Japan, where the spread of smart homes has lagged compared to the US and China, the adoption of smart home-related devices has progressed in recent years against the backdrop of IoT and AI development. Along with remote control of housing equipment and home automation features, there is a growing need for various functions related to smart home technology, such as voice control via smart speakers, monitoring functions, and energy management.
The Japanese smart home market is estimated to expand to a scale of 3 trillion yen by 2034. On the other hand, due to the differences in apps and specifications set by each manufacturer and device, the mechanism to comprehensively respond to these growing needs is not fully established, and it is not uncommon for the real estate industry to struggle with the effects of implementation and the difficulty of operation.
Mitsubishi Estate began developing a platform that cross-functionally connects a wide range of manufacturers and service providers, maximizing its knowledge and network as a comprehensive developer, and began offering "HOMETACT" in November 2021 as a "smart home service easy for the real estate industry to adopt."
Furthermore, in the real estate industry, creating added value in both hardware and software has become an important issue when differentiating properties and improving profitability. Meanwhile, development and operation costs are rising due to soaring material prices and labor costs, leading to a demand for product planning that balances value creation and cost management.
Under these circumstances, Mitsubishi Estate started implementing "HOMETACT" from its own group properties, and from 2022, proceeded with full-scale external sales, expanding the implementation areas and the number of companies, and strengthening functions and services, evolving it into a service that meets the challenges of both consumer needs and real estate operators.