Public-Private Partnership for Town Development in Takarazuka City's "Nakamadai New Town": Establishment of an Area Platform through Collaboration between Local Government, Companies, and the Community
Panasonic Homes and Takarazuka City, Hyogo Prefecture, have established the "Nakamadai Area Platform (APF)" on March 30, 2026, in collaboration with 25 companies and organizations, aiming to revitalize Nakamadai New Town. This initiative promotes public-private partnership for town development to address challenges such as an aging population and deteriorating facilities.
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- 📰 Published: March 30, 2026 at 22:30
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Nakamadai Area Platform
Panasonic Homes Co., Ltd.
Takarazuka City, Hyogo Prefecture
Panasonic Homes Co., Ltd. (hereinafter, Panasonic Homes) and Takarazuka City, Hyogo Prefecture (hereinafter, Takarazuka City) are promoting value-added town development through public-private partnership in "Nakamadai New Town," based on a comprehensive partnership agreement concluded in October 2025. To further accelerate this initiative, the "Nakamadai Area Platform (hereinafter, Nakamadai APF)" was established on March 30, 2026, with the participation of 25 companies and organizations that endorse its objectives.
▼Click here for the full press release
d22927-249-914bcf47abb0fbf61e33bd042a3dc63b.pdf
Many new towns in Japan, more than 40 years after their development, are facing various challenges such as an aging and declining population, and the deterioration of housing and public facilities. "Nakamadai New Town" is no exception. In addition to aging and facility deterioration, there are concerns that daily mobility will become difficult, especially for the elderly, due to the hilly terrain with many steep slopes. In light of this situation, Panasonic Homes purchased all facilities and land (total area 31,265㎡) within the new town, previously owned by Kuraray Co., Ltd., in June 2025, and began value-added town development in collaboration with Takarazuka City in August of the same year.
Solving complex issues in new towns may not be achievable through the independent efforts of administration or private sectors alone. While there have been cases where both public and private sectors have worked on problem-solving, the circumstances vary greatly by region, making it essential to understand resident needs and establish a mechanism where diverse services collaborate. Therefore, the "Nakamadai APF" was established as a foundation for Takarazuka City, businesses, and the community to connect and collaboratively advance problem-solving. This initiative emphasizes a "public-private partnership" approach where the "private sector," including residents, actively participates in public domains such as regional infrastructure, transportation, and education, with Takarazuka City, businesses, and local residents each playing a role in their respective positions. With diverse partners who endorse this philosophy participating in the "Nakamadai APF" and bringing their respective expertise, initiatives that would be difficult to achieve alone can be promoted, accelerating regional revitalization through the realization of "Seisei Hattan" (sustainable development), which means the continuous development of the town.
Going forward, centered around the "Nakamadai APF," while utilizing the resources nurtured by the community, we will strive to enhance the town's value and create new attractions, enriching the lives of existing residents and creating an appealing region for people moving in from outside the new town. Furthermore, Panasonic Homes, as the lead organizer of the "Nakamadai APF," will leverage its expertise cultivated in housing development to improve the quality of regional life in collaboration with various partners. We aim to realize a town where all generations can live comfortably, where living in "Nakamadai New Town" is a source of pride, and where the town can be passed down for generations to come.
■ Phases of Value-Added Town Development in "Nakamadai New Town"
Panasonic Homes Co., Ltd.
Takarazuka City, Hyogo Prefecture
Panasonic Homes Co., Ltd. (hereinafter, Panasonic Homes) and Takarazuka City, Hyogo Prefecture (hereinafter, Takarazuka City) are promoting value-added town development through public-private partnership in "Nakamadai New Town," based on a comprehensive partnership agreement concluded in October 2025. To further accelerate this initiative, the "Nakamadai Area Platform (hereinafter, Nakamadai APF)" was established on March 30, 2026, with the participation of 25 companies and organizations that endorse its objectives.
▼Click here for the full press release
d22927-249-914bcf47abb0fbf61e33bd042a3dc63b.pdf
Many new towns in Japan, more than 40 years after their development, are facing various challenges such as an aging and declining population, and the deterioration of housing and public facilities. "Nakamadai New Town" is no exception. In addition to aging and facility deterioration, there are concerns that daily mobility will become difficult, especially for the elderly, due to the hilly terrain with many steep slopes. In light of this situation, Panasonic Homes purchased all facilities and land (total area 31,265㎡) within the new town, previously owned by Kuraray Co., Ltd., in June 2025, and began value-added town development in collaboration with Takarazuka City in August of the same year.
Solving complex issues in new towns may not be achievable through the independent efforts of administration or private sectors alone. While there have been cases where both public and private sectors have worked on problem-solving, the circumstances vary greatly by region, making it essential to understand resident needs and establish a mechanism where diverse services collaborate. Therefore, the "Nakamadai APF" was established as a foundation for Takarazuka City, businesses, and the community to connect and collaboratively advance problem-solving. This initiative emphasizes a "public-private partnership" approach where the "private sector," including residents, actively participates in public domains such as regional infrastructure, transportation, and education, with Takarazuka City, businesses, and local residents each playing a role in their respective positions. With diverse partners who endorse this philosophy participating in the "Nakamadai APF" and bringing their respective expertise, initiatives that would be difficult to achieve alone can be promoted, accelerating regional revitalization through the realization of "Seisei Hattan" (sustainable development), which means the continuous development of the town.
Going forward, centered around the "Nakamadai APF," while utilizing the resources nurtured by the community, we will strive to enhance the town's value and create new attractions, enriching the lives of existing residents and creating an appealing region for people moving in from outside the new town. Furthermore, Panasonic Homes, as the lead organizer of the "Nakamadai APF," will leverage its expertise cultivated in housing development to improve the quality of regional life in collaboration with various partners. We aim to realize a town where all generations can live comfortably, where living in "Nakamadai New Town" is a source of pride, and where the town can be passed down for generations to come.
■ Phases of Value-Added Town Development in "Nakamadai New Town"