Popular Nailist Britney TOKYO x HOMEI "Weekly Gel" First Collaboration. Magnet Gel with Diamond Powder in All 6 Colors Now Available
HOMEI has collaborated with popular celebrity nail artist Britney TOKYO to launch a limited edition line of "Weekly Gel" magnet polishes. This collection features six colors with diamond powder for a sparkling effect, designed by Britney TOKYO herself. A new Strong Magnet Stick and an AR photo frame campaign are also introduced alongside the release.
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- 📰 Published: March 28, 2026 at 16:21
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With the concept of "Self Nail Decoration (Sparkle with your fingertips and feel like yourself)", HOMEI (Groove Inc.: Ikuno-ku, Osaka City; Representative: Kazuhiro Kawabata), which has proposed self-nails that freely enjoy oneself through fingertips, will release a limited quantity collaboration product from its popular series "HOMEI Weekly Gel" with "Britney TOKYO", a celebrity nail artist who captivates celebrities and is difficult to book.
New colors will be available for limited quantity release starting Thursday, April 16th at 10:00 AM on the HOMEI Online Store, late April at PLAZA and Loft, and early May at variety stores nationwide.
※Release dates vary by store.
Diamond Powder Formula* "Sparkling Magnet Nail" All 6 Colors Released
For this collaboration, "Britney TOKYO", a Japanese nail artist based in Hollywood, devised the colors with the theme of vibrant radiance perfect for the upcoming season. By incorporating diamond powder* along with various sizes of glitter, we have created a special magnet nail that sparkles brilliantly when hit by light. The unique depth of the magnet's light movement and the glitter's sparkle overlap, creating a three-dimensional and elegant shine on your fingertips.
Additionally, Britney TOKYO supervised the design of the bottles, packaging, and in-store displays.
She also came up with the color names, imbuing each color with its own unique worldview.
The result is a special collection that uplifts your mood the moment you see it.
※Diamond powder (gloss agent)
BW1 Afterparty Diamonds
Silver like diamonds sparkling at an after-party. A gorgeous and cool color that enhances the charm of a confident woman, creating a leading role-like presence on your fingertips.
BW2 Midnight Icon
Elegant and sophisticated gold that sparkles like the sun. The sparkle of the magnet and gold glitter instantly adds vibrancy to your fingertips, creating a subtly flashy look.
BW3 Paparazzi Red
Dramatic red that catches the eye like a flash during a paparazzi moment. The magnet's sparkle sways passionately, creating a gorgeous and impressive nail.
BW4 Sugar Overdose
A polarized nuance silver color with a subtle purple hue depending on the angle of light. The magnet's sparkle spreads out, imbuing your fingertips with a mysterious and fantastical radiance.
BW5 Moonwater Jelly
A jelly texture with a plump, transparent feel, like being enveloped in moonlight. Delicate glitter sparkles softly, creating fresh-looking fingertips.
BW6 Liquid Champagne
A gorgeous pink color that sparkles like the bubbles of champagne poured into a glass. The magnet's shimmer gently spreads on your fingertips, creating an elegant and enchanting nail like liquid champagne.
Price: ¥1,320 each (tax included)
◾️Release Date
・Loft/PLAZA: Around late April
・Other Variety Stores Nationwide: Around early May
※Release dates vary by store. For detailed stock status, please inquire directly with the store.
・HOMEI Online Store: Thursday, April 16th, 10:00 AM
New Product: Strong Magnet Stick Also Released Simultaneously!
With a powerful magnet, achieve a more "churuln" (smooth and glossy) ideal finish with depth.
Price: ¥880 each (tax included)
Limited-Time AR Photo Frame Campaign for Purchasers Starts!
Scan the QR code included in the package and take a photo with the original AR photo frame!
You could win one free nail of your choice by lottery!
【How to Enter】
① Follow @homei_nail on Instagram
② Take a photo/video with the AR photo frame (scan the QR code in the package)
③ Post on Instagram Stories and tag @homei_nail.
④ Take a screenshot of your post and send it via DM to @homei_nail.
※Detailed campaign information (campaign period, number of winners, etc.) will be posted on the official Instagram account (@homei_nail).
Britney TOKYO
A Japanese nail artist based in Hollywood. She is active in various fields including Hollywood movies, music videos, commercials, backstage at New York Fashion Week, national nail tours, and solo nail art exhibitions. She is gaining attention from around the world as an artist who influences the fashion and art worlds beyond the realm of nail art. She has numerous celebrity clients such as Ariana Grande, Kim Kardashian, Paris Hilton, Katy Perry, and Christina Aguilera, and is known as the "world's most difficult-to-book nail artist."
■Major Awards and Achievements
・American Influencer Awards (2018, 2019)
・National Social Media Awards (2021)
・Judge for InStyle Best Beauty Buys Awards (2021～2023)
Instagram: @britneytokyo
https://www.instagram.com/britneytokyo
■What is HOMEI "Weekly Gel"?
・Peels off in one go, yet lasts long.
・Easy one-step process: just cure with a light.
・Authentic glossy and plump nails.
・Base & Top coat not required.
Getting Started
Wash thoroughly to ensure cleanliness, and dry nails completely to remove oil. Sanding is not required.
For longer wear, use HOMEI Nail Cleanser on a kitchen paper to remove oil and dirt from the nail. Do not touch the treated nails afterwards.
Applying the Gel
Apply thinly from the center of the nail base towards the tip, and do the same for the sides. Apply thinly the first time.
Curing with Light
Cure with a light. With HOMEI Compact Gel Light 25, it cures in 25 seconds.
Applying 2-3 coats will achieve a beautiful color. If applied too thinly, it may be difficult to peel off, so applying with appropriate thickness will make it easier to peel off.
Off is just peeling it off:
Gently lift the gel from the cuticle area to create a gap. Then, carefully peel the gel towards the nail tip.
Recommended Item: Cures in 25 seconds
This is the recommended LED light for HOMEI Weekly Gel. It cures HOMEI Weekly Gel in 25 seconds, easily done at home.
It is slim and takes up little space for storage, and is also convenient for carrying. It can also be used for toenails. Price: ¥3,960 (tax included)
■Official Online Shop & Various SNS
Brand Name: HOMEI Weekly Gel
HOMEI Online Store ( https://homei-nail.jp/ )
Instagram: @homei_nail ( https://www.instagram.com/homei_nail/ )
X: @HOMEI_nail（ https://x.com/HOMEI_nail )
TikTok: ( https://www.tiktok.com/@homei_nail )
【Company Profile】
Groove Inc.
Representative: Kazuhiro Kawabata
Established: July 1, 2000
Location: 1-2-20 Nakagawanishi, Ikuno-ku, Osaka City
Business Content: Sales of the cosmetic brand "HOMEI" and import of related products.
【Inquiries regarding this matter】
＜Inquiry Desk＞
Groove Inc. Tel: 0120-379-709
e-mail: madoguchi@kitao.co.jp