KPMG Consulting and Shonan Bellmare to Host 4th Annual Community Beach Cleanup Event
KPMG Consulting and Shonan Bellmare will hold the '4th Green and Blue Co-creation Beach Clean' on May 30, 2026, aimed at raising awareness of environmental conservation and marine litter issues. Marking its fourth consecutive year, the event will collaborate with NPO Umi Sakura and special needs schools to promote an inclusive society.
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- 📰 Published: May 18, 2026 at 20:00
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KPMG Consulting Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Directors: Minoru Seki, Atsushi Taguchi, Masahiko Chino; hereinafter 'KPMG Consulting') and 'Shonan Bellmare' (Location: Hiratsuka City, Kanagawa Prefecture; President & CEO: Tetsuya Kumode), a J2 professional soccer club affiliated with the Japan Professional Football League, will jointly hold a beach cleanup event on Saturday, May 30, 2026, at the 'Shonan Bellmare Hiratsuka Beach Park'. The event aims to promote environmental conservation activities in the Shonan region and foster awareness of environmental issues. This event has been held continuously since 2023, marking its fourth consecutive year.
Since signing an official club partner agreement with Shonan Bellmare in 2020, KPMG Consulting has engaged in regional co-creation centered on SDGs (Sustainable Development Goals) and enhancing fan engagement utilizing digital technology as a 'Digital Innovation Partner'. Starting in 2026, they have participated as a 'BELL-BEING Partner' in the 'BELL-BEING Project', a new challenge by Shonan Bellmare to contribute to regional sustainability and people's happiness, promoting initiatives to improve well-being in the local community.
This event is organized as part of the efforts related to 'Environment', a materiality area that both KPMG Consulting and Shonan Bellmare emphasize in their sustainability activities. It is designed to raise awareness of the marine litter problem along with environmental conservation activities by bringing together local residents, companies, organizations, and fans. The cumulative number of participants up to last year has exceeded 330.
For its fourth year, the event will be held in conjunction with Zero Waste Day (May 30). In cooperation with NPO Umi Sakura (Location: Meguro-ku, Tokyo; Representative/President: Junichiro Furusawa), which engages in environmental conservation activities primarily around Enoshima, Kanagawa Prefecture, an event will be held where participants can proactively and enjoyably learn about the environment and SDGs.
Furthermore, the event will be held in collaboration with 'INCLUSIVE HUB SHONAN', which aims to realize a symbiotic society by cooperating with special needs schools and local companies and organizations, with Shonan Bellmare playing a central role. By providing an opportunity to interact with students attending special needs schools in the Hiratsuka area, it connects to community-based inclusive initiatives.
Based on its 'Our Impact Plan', KPMG Consulting will continue to plan and implement various social contribution programs, simultaneously advancing the provision of consulting services and the practice of citizenship activities by each employee.
[Event Overview]
Event Name
4th Green and Blue Co-creation Beach Clean
- What We Can Do Now for the Future of the Earth and the Sea -
Date and Time
Saturday, May 30, 2026, 10:00 - 12:00 (Will proceed in light rain, canceled in severe weather)
Venue
Shonan Bellmare Hiratsuka Beach Park Multipurpose Plaza
(Location: 33-1 Takahamadai, Hiratsuka City, Kanagawa Prefecture)
Schedule
9:30 Reception starts
10:00 Beach cleanup event starts
- Coastal cleanup activities
- Other recreational plans, etc.
12:00 Beach cleanup event ends
Participation Fee
Free (Open to everyone)
How to Participate
Advance registration required / Those who wish to participate, please apply from the below.
Official Website & Application URL
https://www.bellmare.co.jp/?p=393770
Organizers
KPMG Consulting Co., Ltd., Shonan Bellmare Co., Ltd.
Cooperation
NPO Umi Sakura
* Garbage bags, tongs, and work gloves will be provided by the secretariat.
* Please come in comfortable clothes and shoes on the day.
* Please note that the program contents may be changed or canceled at the discretion of the organizers.
About KPMG Consulting
KPMG Consulting is a comprehensive consulting firm that supports corporate and organizational transformation by combining industry knowledge across five areas: Strategy, Business Transformation, Technology/Digital, Risk Consulting, and Business Innovation. Consultants with extensive experience and skills collaborate among the 10 professional firms that make up KPMG Japan, utilizing KPMG's global network to provide hands-on support towards realizing corporate value enhancement.
Since signing an official club partner agreement with Shonan Bellmare in 2020, KPMG Consulting has engaged in regional co-creation centered on SDGs (Sustainable Development Goals) and enhancing fan engagement utilizing digital technology as a 'Digital Innovation Partner'. Starting in 2026, they have participated as a 'BELL-BEING Partner' in the 'BELL-BEING Project', a new challenge by Shonan Bellmare to contribute to regional sustainability and people's happiness, promoting initiatives to improve well-being in the local community.
This event is organized as part of the efforts related to 'Environment', a materiality area that both KPMG Consulting and Shonan Bellmare emphasize in their sustainability activities. It is designed to raise awareness of the marine litter problem along with environmental conservation activities by bringing together local residents, companies, organizations, and fans. The cumulative number of participants up to last year has exceeded 330.
For its fourth year, the event will be held in conjunction with Zero Waste Day (May 30). In cooperation with NPO Umi Sakura (Location: Meguro-ku, Tokyo; Representative/President: Junichiro Furusawa), which engages in environmental conservation activities primarily around Enoshima, Kanagawa Prefecture, an event will be held where participants can proactively and enjoyably learn about the environment and SDGs.
Furthermore, the event will be held in collaboration with 'INCLUSIVE HUB SHONAN', which aims to realize a symbiotic society by cooperating with special needs schools and local companies and organizations, with Shonan Bellmare playing a central role. By providing an opportunity to interact with students attending special needs schools in the Hiratsuka area, it connects to community-based inclusive initiatives.
Based on its 'Our Impact Plan', KPMG Consulting will continue to plan and implement various social contribution programs, simultaneously advancing the provision of consulting services and the practice of citizenship activities by each employee.
[Event Overview]
Event Name
4th Green and Blue Co-creation Beach Clean
- What We Can Do Now for the Future of the Earth and the Sea -
Date and Time
Saturday, May 30, 2026, 10:00 - 12:00 (Will proceed in light rain, canceled in severe weather)
Venue
Shonan Bellmare Hiratsuka Beach Park Multipurpose Plaza
(Location: 33-1 Takahamadai, Hiratsuka City, Kanagawa Prefecture)
Schedule
9:30 Reception starts
10:00 Beach cleanup event starts
- Coastal cleanup activities
- Other recreational plans, etc.
12:00 Beach cleanup event ends
Participation Fee
Free (Open to everyone)
How to Participate
Advance registration required / Those who wish to participate, please apply from the below.
Official Website & Application URL
https://www.bellmare.co.jp/?p=393770
Organizers
KPMG Consulting Co., Ltd., Shonan Bellmare Co., Ltd.
Cooperation
NPO Umi Sakura
* Garbage bags, tongs, and work gloves will be provided by the secretariat.
* Please come in comfortable clothes and shoes on the day.
* Please note that the program contents may be changed or canceled at the discretion of the organizers.
About KPMG Consulting
KPMG Consulting is a comprehensive consulting firm that supports corporate and organizational transformation by combining industry knowledge across five areas: Strategy, Business Transformation, Technology/Digital, Risk Consulting, and Business Innovation. Consultants with extensive experience and skills collaborate among the 10 professional firms that make up KPMG Japan, utilizing KPMG's global network to provide hands-on support towards realizing corporate value enhancement.
FAQ
Where is the event held?
It is held at the Shonan Bellmare Hiratsuka Beach Park Multipurpose Plaza in Hiratsuka City, Kanagawa Prefecture.
Can anyone participate in the beach cleanup?
Yes, participation is free and open to everyone, but advance registration is required.
What happens if it rains?
The event will proceed in light rain but may be canceled in the case of severe weather.