KPMG Consulting Launches Advisory Services to Support Software Defined Vehicle (SDV) Transformation
KPMG Consulting has launched advisory services to support Software Defined Vehicle (SDV) transformation, helping automotive-related companies formulate business strategies and establish competitiveness in an environment where the mobility industry is undergoing major changes driven by software.
📋 Article Processing Timeline
- 📰 Published: May 8, 2026 at 20:00
- 🔍 Collected: May 8, 2026 at 11:31
- 🤖 AI Analyzed: May 9, 2026 at 02:20 (14h 48m after Collected)
KPMG Consulting Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Directors: Minoru Seki, Atsushi Taguchi, Masahiko Chino; hereinafter, KPMG Consulting) has launched Software Defined Vehicle (hereinafter, SDV) transformation promotion advisory services. These services aim to support automotive-related companies in formulating business strategies and growth guidelines in an environment where the structure of the mobility industry is undergoing significant changes driven by software.
In the automotive industry, the core value of vehicles is shifting from hardware to software, fundamentally altering the sources of competitiveness and revenue structures. Even in Japan, public-private initiatives are progressing, and business models that continuously provide value through software are becoming mainstream. This necessitates a review of the value creation structure traditionally centered on original equipment manufacturers (OEMs) and major suppliers, requiring companies to clearly define their position and direction for growth.
KPMG Consulting, through its Mobility Ecosystem Strategy team, composed of consultants specializing in the mobility domain, provides consistent support for SDV-related companies across the automotive industry value chain—including OEMs, major suppliers, IT companies, financial institutions, and general trading companies—to formulate strategies for maintaining or establishing new competitive advantages in the SDV domain.
**[What is SDV?]**
SDV is generally represented as the "smartphone-ification of automobiles," encompassing updates to autonomous driving (AD), advanced driver-assistance systems (ADAS), and in-vehicle infotainment (IVI) functions. It can also include the realization of vehicle OS, domain architecture, and zone architecture. KPMG Consulting defines SDV as a scope that considers the continuous updating of software value and the organizational structure and mechanisms capable of developing and operating software throughout the vehicle's lifecycle.
**[Service Content of This Service]**
**Market/Customer/Competitor/Policy Research and Analysis**
We research and analyze trends in the automotive industry's market (domestic/overseas), customers (passenger cars/commercial vehicles/construction and agricultural machinery/new mobility), and competitors, as well as regulations and standards necessary for SDV implementation.
**Business Strategy Formulation**
We support the formulation of long-term business visions centered on SDV, exploration of business opportunities, planning of business initiatives, and formulation of business strategies for achieving Tier 0.5 status.
**Organizational Strategy Formulation**
We support the analysis of capabilities required for SDV adaptation and transformation into an SDV-compliant organization.
**SDV-Related Service Planning and Development Co-creation Support**
We promote SDV implementation, including new SDV service development and specification formulation, in both OutCar development and InCar development divisions.
**Risk Scenario Planning**
We create scenarios and response plans considering cybersecurity, geopolitical risks (e.g., connected car regulations), and battery EV (BEV)/fuel cell vehicle (FCEV) policy risks.
**Skill Transfer**
After supporting the execution of formulated plans, we assist in establishing a self-sustaining system.
**Business Development Co-creation Support**
We support the formulation of sales and proposal activity plans, as well as the execution and co-creation of actual activities.
**[Details of the service here]**
https://kpmg.com/jp/ja/services/advisory/management-consulting/strategic-planning/sdv-advisory.html
**About KPMG Consulting**
KPMG Consulting is a comprehensive consulting firm that supports corporate and organizational transformation by combining industry knowledge across five areas: strategy, business transformation, technology/digital, risk consulting, and business innovation. Our consultants, with extensive experience and skills, collaborate among the ten professional firms forming KPMG Japan and leverage KPMG's global network to provide continuous support for the realization of enhanced corporate value.
In the automotive industry, the core value of vehicles is shifting from hardware to software, fundamentally altering the sources of competitiveness and revenue structures. Even in Japan, public-private initiatives are progressing, and business models that continuously provide value through software are becoming mainstream. This necessitates a review of the value creation structure traditionally centered on original equipment manufacturers (OEMs) and major suppliers, requiring companies to clearly define their position and direction for growth.
KPMG Consulting, through its Mobility Ecosystem Strategy team, composed of consultants specializing in the mobility domain, provides consistent support for SDV-related companies across the automotive industry value chain—including OEMs, major suppliers, IT companies, financial institutions, and general trading companies—to formulate strategies for maintaining or establishing new competitive advantages in the SDV domain.
**[What is SDV?]**
SDV is generally represented as the "smartphone-ification of automobiles," encompassing updates to autonomous driving (AD), advanced driver-assistance systems (ADAS), and in-vehicle infotainment (IVI) functions. It can also include the realization of vehicle OS, domain architecture, and zone architecture. KPMG Consulting defines SDV as a scope that considers the continuous updating of software value and the organizational structure and mechanisms capable of developing and operating software throughout the vehicle's lifecycle.
**[Service Content of This Service]**
**Market/Customer/Competitor/Policy Research and Analysis**
We research and analyze trends in the automotive industry's market (domestic/overseas), customers (passenger cars/commercial vehicles/construction and agricultural machinery/new mobility), and competitors, as well as regulations and standards necessary for SDV implementation.
**Business Strategy Formulation**
We support the formulation of long-term business visions centered on SDV, exploration of business opportunities, planning of business initiatives, and formulation of business strategies for achieving Tier 0.5 status.
**Organizational Strategy Formulation**
We support the analysis of capabilities required for SDV adaptation and transformation into an SDV-compliant organization.
**SDV-Related Service Planning and Development Co-creation Support**
We promote SDV implementation, including new SDV service development and specification formulation, in both OutCar development and InCar development divisions.
**Risk Scenario Planning**
We create scenarios and response plans considering cybersecurity, geopolitical risks (e.g., connected car regulations), and battery EV (BEV)/fuel cell vehicle (FCEV) policy risks.
**Skill Transfer**
After supporting the execution of formulated plans, we assist in establishing a self-sustaining system.
**Business Development Co-creation Support**
We support the formulation of sales and proposal activity plans, as well as the execution and co-creation of actual activities.
**[Details of the service here]**
https://kpmg.com/jp/ja/services/advisory/management-consulting/strategic-planning/sdv-advisory.html
**About KPMG Consulting**
KPMG Consulting is a comprehensive consulting firm that supports corporate and organizational transformation by combining industry knowledge across five areas: strategy, business transformation, technology/digital, risk consulting, and business innovation. Our consultants, with extensive experience and skills, collaborate among the ten professional firms forming KPMG Japan and leverage KPMG's global network to provide continuous support for the realization of enhanced corporate value.