KPMG Consulting Launches New Business Development Support Service Utilizing Promising Segment Exploration AI Agent
KPMG Consulting has launched a new business development support service utilizing its proprietary AI agent. The service aims to comprehensively explore promising segments and shorten lead times for consideration, thereby accelerating corporate decision-making processes.
📋 Article Processing Timeline
- 📰 Published: April 30, 2026 at 20:00
- 🔍 Collected: April 30, 2026 at 11:31
- 🤖 AI Analyzed: April 30, 2026 at 14:27 (2h 55m after Collected)
KPMG Consulting Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Directors: Yutaka Seki, Atsushi Taguchi, Masahiko Chino; hereinafter, KPMG Consulting) has launched a new business development support service that utilizes its independently developed AI agent. This service accelerates the decision-making process by comprehensively exploring promising segments and shortening lead times for consideration in the investigation, analysis, and hypothesis building phases of new business development.
In recent years, as the business environment surrounding companies has become increasingly uncertain due to rapid market changes and technological advancements, new business development has become a crucial key to sustainable corporate growth. However, new business development requires a cross-sectional consideration of market, technology, regulatory, and social changes. Due to the increasing complexity of changes and the growing volume of information, it has become difficult to ensure sufficient comprehensiveness and speed with traditional human-centered investigation and analysis. As a result, issues such as delays in hypothesis testing, increased consideration costs, and a lack of reproducibility due to reliance on specific personnel have become apparent.
The newly developed AI agent independently collects and organizes trend data predicted for the future based on global market information, according to the new business goals and themes, and conducts a cross-sectional analysis of signs of change in markets, technologies, policies, and society. This enables the consideration of business concepts based on potential future changes, rather than merely extending past examples. Furthermore, it utilizes a strategic framework built upon KPMG Consulting's accumulated knowledge and know-how in idea generation perspectives and business feasibility studies within the growth strategy and new business strategy domains. This allows for the extraction of promising segments that consider marketability and feasibility, not just a simple enumeration of ideas.
In addition to leveraging the AI agent, this service also includes support from KPMG Consulting professionals. They will facilitate workshops centered on client companies, from identifying promising segments to defining winning strategies for their businesses.
About KPMG Consulting
KPMG Consulting is a comprehensive consulting firm that supports the transformation of companies and organizations by combining industry knowledge across five areas: Strategy, Business Transformation, Technology/Digital, Risk Consulting, and Business Innovation. Consultants with rich experience and skills collaborate among the 10 professional firms that constitute KPMG Japan, leveraging KPMG's global network to provide continuous support for enhancing corporate value.
In recent years, as the business environment surrounding companies has become increasingly uncertain due to rapid market changes and technological advancements, new business development has become a crucial key to sustainable corporate growth. However, new business development requires a cross-sectional consideration of market, technology, regulatory, and social changes. Due to the increasing complexity of changes and the growing volume of information, it has become difficult to ensure sufficient comprehensiveness and speed with traditional human-centered investigation and analysis. As a result, issues such as delays in hypothesis testing, increased consideration costs, and a lack of reproducibility due to reliance on specific personnel have become apparent.
The newly developed AI agent independently collects and organizes trend data predicted for the future based on global market information, according to the new business goals and themes, and conducts a cross-sectional analysis of signs of change in markets, technologies, policies, and society. This enables the consideration of business concepts based on potential future changes, rather than merely extending past examples. Furthermore, it utilizes a strategic framework built upon KPMG Consulting's accumulated knowledge and know-how in idea generation perspectives and business feasibility studies within the growth strategy and new business strategy domains. This allows for the extraction of promising segments that consider marketability and feasibility, not just a simple enumeration of ideas.
In addition to leveraging the AI agent, this service also includes support from KPMG Consulting professionals. They will facilitate workshops centered on client companies, from identifying promising segments to defining winning strategies for their businesses.
About KPMG Consulting
KPMG Consulting is a comprehensive consulting firm that supports the transformation of companies and organizations by combining industry knowledge across five areas: Strategy, Business Transformation, Technology/Digital, Risk Consulting, and Business Innovation. Consultants with rich experience and skills collaborate among the 10 professional firms that constitute KPMG Japan, leveraging KPMG's global network to provide continuous support for enhancing corporate value.