Natural Iron from Physalis to Support Women's Beauty and Health: 'Soy Protein Beauty Physalis' Launch

## New Protein Flavor Featuring the Nutritional Benefits of Physalis Launched

Physalis has recently been gaining attention as a fruit rich in essential nutrients, including iron. Hollywood Inc. (Headquarters: Roppongi, Minato-ku, Tokyo) has focused on this fruit and will release a new flavor of 'Soy Protein Beauty' called 'Soy Protein Beauty Physalis' on Friday, May 22.

Physalis is a fruit that beauty expert Mei Ushiyama has been incorporating into her daily diet for over 60 years, deeply connected to the philosophy of the SBM Beauty Method®. This new flavor was born from a desire to share its benefits with the lifestyles of modern women.

## Development Background

### 1. Physalis, a Longtime Favorite of Mei Ushiyama
Beauty expert Mei Ushiyama focused on 'physalis' long before it became a common food, integrating it into her daily meals as a health food. Furthermore, she even designed and wore her own physalis-themed jewelry. For Hollywood Inc., physalis is more than just an ingredient; it is a symbol of a lifestyle that values beauty and well-being.

### 2. Focus on Physalis as an Iron-Rich Fruit
Against the backdrop of the SBM Beauty Method® cherished by Hollywood Inc., the company focused on physalis with the hope that modern women could naturally incorporate iron into their daily meals. Physalis has recently attracted attention from those conscious of beauty and health due to its iron and mineral content. The premium Nagano-grown physalis 'Taiyo no Ko' (Child of the Sun) used in this new flavor is noted for its high nutritional value, boasting approximately 3.5 times the iron and 5 times the beta-carotene compared to tomatoes.

### 3. The Vision Behind the New Product
'Soy Protein Beauty Physalis' is a unique new flavor that captures Hollywood Inc.'s philosophy and the fruit physalis loved by Mei Ushiyama. It is finished with a refreshing and clean taste, featuring natural sweetness and a gentle tartness. This flavor reflects the desire to provide a cup of nourishment that aligns with modern lifestyles, sharing the charm of the fruit that Mei Ushiyama adored.

## SBM Lab Activities

Hollywood Inc. established 'SBM Lab' to make the 'SBM Beauty Method® (Triple Excretion Beauty Method)' more accessible to modern women. With the theme 'Find the true you, like never before,' the lab aims to empower individuals to cultivate a more beautiful, healthy, and happy life. As part of these efforts, the company continues activities to support modern women through seminars, events, a YouTube channel, and workshops on beauty and health.

## Product Overview

- Product Name: Soy Protein Beauty Physalis (Seasonal/Limited Edition)
- Capacity & Price: 200g / 4,320 JPY (tax included)
- Release Date: Friday, May 22, 2026
- Available at: BEAUTY CELLAR direct stores, BEAUTY CELLAR ONLINE

## About Soy Protein Beauty

'Soy Protein Beauty' was born in 2020 as a soy protein drink for women conscious of beauty and health. It features a 100% plant-based, vegan-friendly formula with a W-protein blend of soy and fava beans. It is designed to be free from six additives: artificial colors, artificial flavors, white sugar, gluten, milk, and preservatives. The lineup also includes KINAKO, CHAI, and SAKE flavors.