Hollywood's "roSJy Re bloom Rose," Developed with Shinagawa Joshi Gakuin Students, Wins Jury Prize (Upcycle Category) at Sustainable Cosmetics Award 2025
Hollywood Co., Ltd. announced that its sustainable body and hand soap, "roSJy Re bloom Rose," collaboratively developed with Shinagawa Joshi Gakuin, won the Jury Prize (Upcycle Category) at the Sustainable Cosmetics Award 2025. This recognition highlights its environmental consideration and contribution to fostering the next generation.
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Hollywood Co., Ltd. (Headquarters: Roppongi, Minato-ku, Tokyo), in collaboration with students from Shinagawa Joshi Gakuin, jointly developed the body & hand soap "roSJy Re bloom Rose Body & Hand Soap" through a special course titled "100 Years of Beauty and the Earth – Practical Beauty Product Development Course" conducted to commemorate the company's 100th anniversary.
This product has now received the Jury Prize (Upcycle Category) at the "Sustainable Cosmetics Award 2025."
Over approximately one year of collaborative development, the students practically handled everything from planning to public relations. The product uses rose water (distilled water) made from upcycled domestic roses, and its container is made from 100% recycled plastic. Furthermore, a portion of the sales is donated to organizations working to reduce flower loss, aiming to raise awareness about flower waste issues and a circular economy through daily care.
What is the Sustainable Cosmetics Award?
The Sustainable Cosmetics Award is the first and only award in Japan for cosmetics and fine toiletries that recognizes "people- and planet-friendly cosmetics" by establishing evaluation and screening criteria from an SDG perspective.
It promotes sustainability in cosmetics by evaluating, screening, and honoring products throughout their entire lifecycle, including ingredients, raw material production, manufacturing, sales, distribution, consumption, and disposal.
Wins Jury Prize (Upcycle Category)
The jury highly praised the product's strength, including its upcycled domestic roses and 95% natural origin formulation, in addition to its backstory of "co-creating the future with the women who will lead the next 100 years."
The students' self-conceived and developed process, the container's sustainability, and donations to related organizations were decisive factors in receiving the award, demonstrating multifaceted consideration throughout the product's entire lifecycle.
Background of Product Development
The development of this product began with the special course "100 Years of Beauty and the Earth – Practical Beauty Product Development Course," initiated when both Hollywood Co., Ltd. and Shinagawa Joshi Gakuin celebrated their 100th anniversaries.
In this course, Hollywood employees served as instructors and facilitators, working with Shinagawa Joshi Gakuin students to collaboratively develop products, aiming to share and realize values across generations under the theme of "living beautifully" and "living with the Earth."
Planning packages and PR methods for beauty products that consider beauty and the environment
This initiative provided an opportunity to not only learn about environmental problems but also to practically experience the entire process from product planning and development to PR and sales. It was conducted as an educational endeavor with the value of enabling next-generation women to think independently and communicate their ideas to society.
This product is a result of such learning and practice, aiming to be a "future standard" for the next 100 years.
Features of "roSJy Re bloom Rose Body & Hand Soap"
Developed under the concept of "A bouquet for you, and for the environment," this product is a body & hand soap finished with an elegant fresh floral scent, using rose water (distilled water) made from upcycled domestic roses. Through approximately one year of practical efforts in the special course, the planning, development, and specification design were carried out to achieve both quality suitable for daily use and comfort.
The product adopts a 95% natural origin formulation and achieves a 6-free design, free from synthetic surfactants, parabens, alcohol, synthetic colorants, synthetic fragrances, and mineral oil. Based on a policy of no animal testing, it is designed to be gentle on the skin and environmentally friendly.
The container uses a 100% recycled plastic bottle based on the Global Recycled Standard (GRS) certification criteria, integrating resource circulation initiatives throughout the entire product.
Furthermore, a portion of the sales from this product will be donated to the Japan Sustainable Flower Association, to be used for reducing flower loss and supporting a sustainable flower industry. Through daily care, we will continue to raise awareness of environmental issues.
Product Overview
roSJy Re bloom Rose Body & Hand Soap
(Product Name: BH Soap)
300mL, 2,200 yen (tax included)
*Only available for sale at Shinagawa Joshi Gakuin
Contact Information
Hollywood Co., Ltd. (press@hollywood-jp.com)
Click here for Hollywood Co., Ltd.'s 100th Anniversary Video ▼
YouTube (https://youtu.be/T5utOVxp6Tc?si=dmy3yIxx_dOVzWv)
This product has now received the Jury Prize (Upcycle Category) at the "Sustainable Cosmetics Award 2025."
Over approximately one year of collaborative development, the students practically handled everything from planning to public relations. The product uses rose water (distilled water) made from upcycled domestic roses, and its container is made from 100% recycled plastic. Furthermore, a portion of the sales is donated to organizations working to reduce flower loss, aiming to raise awareness about flower waste issues and a circular economy through daily care.
What is the Sustainable Cosmetics Award?
The Sustainable Cosmetics Award is the first and only award in Japan for cosmetics and fine toiletries that recognizes "people- and planet-friendly cosmetics" by establishing evaluation and screening criteria from an SDG perspective.
It promotes sustainability in cosmetics by evaluating, screening, and honoring products throughout their entire lifecycle, including ingredients, raw material production, manufacturing, sales, distribution, consumption, and disposal.
Wins Jury Prize (Upcycle Category)
The jury highly praised the product's strength, including its upcycled domestic roses and 95% natural origin formulation, in addition to its backstory of "co-creating the future with the women who will lead the next 100 years."
The students' self-conceived and developed process, the container's sustainability, and donations to related organizations were decisive factors in receiving the award, demonstrating multifaceted consideration throughout the product's entire lifecycle.
Background of Product Development
The development of this product began with the special course "100 Years of Beauty and the Earth – Practical Beauty Product Development Course," initiated when both Hollywood Co., Ltd. and Shinagawa Joshi Gakuin celebrated their 100th anniversaries.
In this course, Hollywood employees served as instructors and facilitators, working with Shinagawa Joshi Gakuin students to collaboratively develop products, aiming to share and realize values across generations under the theme of "living beautifully" and "living with the Earth."
Planning packages and PR methods for beauty products that consider beauty and the environment
This initiative provided an opportunity to not only learn about environmental problems but also to practically experience the entire process from product planning and development to PR and sales. It was conducted as an educational endeavor with the value of enabling next-generation women to think independently and communicate their ideas to society.
This product is a result of such learning and practice, aiming to be a "future standard" for the next 100 years.
Features of "roSJy Re bloom Rose Body & Hand Soap"
Developed under the concept of "A bouquet for you, and for the environment," this product is a body & hand soap finished with an elegant fresh floral scent, using rose water (distilled water) made from upcycled domestic roses. Through approximately one year of practical efforts in the special course, the planning, development, and specification design were carried out to achieve both quality suitable for daily use and comfort.
The product adopts a 95% natural origin formulation and achieves a 6-free design, free from synthetic surfactants, parabens, alcohol, synthetic colorants, synthetic fragrances, and mineral oil. Based on a policy of no animal testing, it is designed to be gentle on the skin and environmentally friendly.
The container uses a 100% recycled plastic bottle based on the Global Recycled Standard (GRS) certification criteria, integrating resource circulation initiatives throughout the entire product.
Furthermore, a portion of the sales from this product will be donated to the Japan Sustainable Flower Association, to be used for reducing flower loss and supporting a sustainable flower industry. Through daily care, we will continue to raise awareness of environmental issues.
Product Overview
roSJy Re bloom Rose Body & Hand Soap
(Product Name: BH Soap)
300mL, 2,200 yen (tax included)
*Only available for sale at Shinagawa Joshi Gakuin
Contact Information
Hollywood Co., Ltd. (press@hollywood-jp.com)
Click here for Hollywood Co., Ltd.'s 100th Anniversary Video ▼
YouTube (https://youtu.be/T5utOVxp6Tc?si=dmy3yIxx_dOVzWv)