100 Beauty Influencers Attend! Soypro Beauty Plus Makes First Appearance at Experiential Event "Cinderella Fit EXPO 8th"

Hollywood Co., Ltd. (Head office: Roppongi, Minato-ku, Tokyo) exhibited at "Cinderella Fit EXPO 8th," an experiential event hosted by the beauty media "Cinderella Fit" on March 6, 2026.

At this event, we introduced "Soypro Beauty Plus," a soy protein born to meet the needs of modern women. Through this product, which is easy to incorporate regardless of exercise habits, we promoted the importance of "inner care" to cultivate beauty from within. It was an opportunity to convey our stance as a manufacturer that comprehensively supports "beauty and health," not just external care with cosmetics, to many visitors.

Cinderella Fit EXPO 8th

Cinderella Fit EXPO is an experiential event that creates points of contact with highly beauty-conscious visitors, with themes of beauty, health, and inner care. This 8th event featured a total of 6 companies, including Hollywood Co., Ltd. and "MICHIKO.LIFE" produced by Michiko Fujiwara. Approximately 100 female influencers interested in beauty, health, and inner care attended, and the venue was filled with enthusiasm throughout.

At the booth of Hollywood Co., Ltd., participating for the first time, the appeal of "Soypro Beauty Plus," which is meticulously formulated with beauty ingredients, was thoroughly showcased. We conveyed our commitment to a 100% plant-based (vegan) formula and reaffirmed the importance of protein intake in daily dietary habits.

At the venue, even those who had felt that "protein is hard to drink and difficult to continue" expressed surprise and interest in its easy-to-drink deliciousness and uncompromising ingredient design. It was a valuable opportunity for many people to listen to the company's desire to support "beauty and health" from both internal and external aspects, as a cosmetics manufacturer with over 100 years of history.

Furthermore, everyone who followed our Instagram on the day received a trial size (1 sachet) for easy testing. They took it home as a new inner care habit that blends into daily life.

Soy Protein "Soypro Beauty Plus"

A vegan-friendly soy protein that supports daily beauty and health. It is an inner care item that has been popular since its launch in 2020, focusing on "easy dissolvability" and "deliciousness that is easy to continue every day."

Renewed in January 2026, it maintains a 100% plant-based, white sugar-free, and emulsifier-free formulation while increasing protein content by 20%. It features a double protein formula of soybeans and fava beans, contains 7 types of superfoods such as Okinawan moringa and acai, and achieves a 6-free design without artificial colors, fragrances, or preservatives.

We offer a lineup of three types that can be enjoyed according to your lifestyle: KINAKO, CHAI, and SAKE (nutritional functional food biotin).

（左から）CHAI、KINAKO、SAKE

For details and purchases of Soypro Beauty Plus, please visit BEAUTY CELLAR ONLINE.

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