The 'Fruit of Beauty' Loved by Founder's Wife May Ushiyama Becomes a Protein. Hollywood 'Soy Pro Beauty' Launches Nagano-Grown Physalis Flavor

From "Soy Pro Beauty," a soy protein brand for women with high beauty awareness sold by Hollywood Co., Ltd. (Headquarters: Roppongi, Minato-ku, Tokyo), comes a new flavor, "Soy Pro Beauty Physalis," utilizing the "physalis," a fruit loved by the founder's wife and beauty expert, May Ushiyama. It will be sold as a seasonal, limited-quantity item starting May 22, 2026, at BEAUTY CELLAR direct stores and BEAUTY CELLAR ONLINE. May Ushiyama and Physalis Physalis is a fruit that has long been favored by those interested in beauty and health. The founder's wife and beauty expert, May Ushiyama, also had a deep affinity for it, incorporating it into her daily meals and even wearing accessories she designed herself inspired by it. It is highly nutritious and rich in minerals, including iron. Ring designed by May Ushiyama Soy Pro Beauty Physalis This is a 100% plant-based, vegan-friendly protein made without white sugar. Using domestic physalis as an ingredient, we paid close attention to the cultivation methods and the background of the materials, aiming to create a drink that is easy to incorporate into modern lifestyles. 1. Combining the appeal of the ingredient with drinkability Physalis By leveraging the natural sweetness and gentle acidity derived from physalis, we created a refreshing and clean taste. While many proteins have heavy sweetness and filling flavors, this is a drink that cherishes the original taste of physalis, making it pleasant to continue every day. 2. Uses the "Taiyo no Ko" variety, grown pesticide-free* at Badias Farm in Nagano Prefecture The new flavor uses premium physalis "Taiyo no Ko" (Child of the Sun), grown without pesticides* at Badias Farm, located at an altitude of 1,100m at the southern foot of the Yatsugatake Mountains in Suwa City, Nagano Prefecture. Carefully cultivated in a nature-rich environment, this physalis is characterized by a high sugar content of 12-15 degrees and a mellow sweetness and gentle acidity resulting from fully ripened harvesting. *During the cultivation period Badias Farm Nagano-grown physalis "Taiyo no Ko" 3. Upcycled ingredients utilizing fruit that does not go to market Among the "Taiyo no Ko" variety, we use fruits that do not go to market due to their shape as upcycled ingredients. We adopted materials that were not being fully utilized despite having no difference in taste or quality. Not wasting materials and utilizing them carefully is one of the important concepts put into the creation of this product. Hollywood's long-standing stance of eco-friendly manufacturing is also reflected in this new flavor. Product Overview Soy Pro Beauty Physalis (Seasonal/Limited Quantity) 200g / 4,320 yen (tax included) The natural sweetness and gentle acidity of physalis harmonize, creating a deliciousness that can be enjoyed like a dessert. Calories: 75.2kcal, Protein: 8.7g, Fat: 0.7g, Carbohydrates: 8.6g, Salt equivalent: 0.25g Availability BEAUTY CELLAR direct stores, BEAUTY CELLAR ONLINE What is Soy Pro Beauty? (From left) KINAKO, CHAI, SAKE "Soy Pro Beauty" was born in 2020 as a soy protein for women conscious of beauty and health. In January 2026, we launched "Soy Pro Beauty Plus," which increased the plant protein content to 12g and further strengthened the ingredient formulation for those conscious of beauty and health. It is 100% plant-based and vegan-friendly, featuring a double protein formula combining soy and fava beans, plus 7 types of superfoods including moringa from Okinawa. Furthermore, it adheres to a "6-free" design using no coloring, flavoring, white sugar, gluten, milk, or preservatives. Currently, the lineup features 3 types: KINAKO, CHAI, and SAKE. We also offer "Soy Pro Beauty Every," which combines plant-based gentleness with a high protein content of 16.8g. Official Instagram Account @soyprotein_beauty (https://www.instagram.com/soyprotein_beauty/) We post product information, easy arrangement recipes, and more! Nagano-grown physalis "Taiyo no Ko" Rich in iron, vitamin A (beta-carotene), vitamin C, inositol (vitamin B-like substance), and more.