[Isetan Shinjuku Store] Hollywood Co., Ltd. Exhibits at Sincere Garden-Produced POP UP SHOP. Proposing 'Total Beauty' to Harmonize Mind and Body

Hollywood Co., Ltd. (Headquarters: Roppongi, Minato-ku, Tokyo) will exhibit at the POP UP SHOP 'FLOURISHING', produced by Sincere Garden, held at Isetan Shinjuku Main Building B2F Beauty Apothecary from April 15 (Wednesday) to April 21 (Tuesday), 2026.

At this POP UP, we propose total beauty through 'IT ALL NATURAL', which approaches from the outside with the blessings of plants, and internal care with 100% plant-based protein 'Soy Pro Beauty Plus'.

In addition, we offer special experiences such as the sale of POP UP limited kits, tasting of the popular soy protein 'Soy Pro Beauty Plus', and weekend-only hair diagnosis.

POP UP SHOP Overview

The theme of this POP UP SHOP, 'FLOURISHING', means 'a state where life is vibrant and full of happiness, like flowers in full bloom'. Sincere Garden produces it, and highly sensitive brands propose comfortable self-care and lifestyles from their respective perspectives.

At the venue, in addition to limited kits, popular items from 'IT ALL NATURAL', 'Soy Pro Beauty Plus', and collaboration items with KEITAMARUYAMA will also be available.

'Self-Care Beauty Experience' Delivered by Hollywood Co., Ltd.

1. Total Beauty Proposed by Hollywood Co., Ltd.

We offer a lineup of oils and scalp care products that foster healthy beauty, and soy protein that supplements daily nutrition. We deliver a unique well-being beauty experience from Hollywood Co., Ltd. that not only cares for the skin but also comprehensively supports the body and mind.

2. Limited Edition Special Kits Sold in Limited Quantities

To commemorate this exhibition, special POP UP limited kits will be sold in limited quantities.

Beauty Habit Inner Care Kit (9,900 yen excluding tax) 
This is a limited kit that includes three types (KINAKO, CHAI・SAKE) of Soy Pro Beauty Plus regular size (200g). It also comes with protein snacks in an original can designed by KEITAMARUYAMA, making it a unique set for this occasion.

Hair Total Care Kit (9,656 yen excluding tax)
Hollywood Co., Ltd. collaborates with 'SUMIDAY', a brand supervised by hair makeup artist Shuco, who is also active in Paris. This kit combines SUMIDAY's popular hair balm with Hollywood's popular hair and scalp items to 'cultivate beautiful hair'. You can try a brown hair balm that covers the color of the hairline while tidying up 'flyaways', 'baby hairs', and 'stray hairs', a multi-use oil 'Lively Oil 01' that lightly moisturizes skin and hair, and 'Scalp Tonic ME07 (quasi-drug)' containing herbal medicines for hair growth, all at once.

3. Experiential Planning to Enjoy with All Five Senses

In addition to picking up products, we have prepared special plans where you can enjoy 'deliciousness' and 'professional diagnosis'.

Tasting/Sampling